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PPC Advertising

FutureNow Post
Wednesday, Nov. 26, 2008 at 12:32 pm

Follow-up: Google Quality Score Webinar

November 26th, 2008

google website optimizer split testing free webinarCraig Danuloff, President of ClickEquations did a fabulous job exposing how to leverage Google Quality Score to improve pay per click success during our webinar yesterday. In case you missed the webinar you can see the replay. Unfortunately, we didn’t have enough time to get to all the questions so Craig and I will take turns answering them on our respective blogs. Enjoy part 1 of Craig’s responses on the ClickEquations blog. Then enjoy some additional questions and answers are below:

Q: How…

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FutureNow Post
Monday, Nov. 17, 2008 at 7:41 am

7 Signs Your PPC Campaigns Needs Optimization

November 17th, 2008

Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky bucket? Let me give you 7 signs to tell that you are not optimizing your PPC spend:

1. You use the set it and forget it strategy to PPC. If you setup your PPC campaigns months ago and haven’t adjusted a thing in it, I can practically…

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FutureNow Event

Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

November 9th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

...continue to read "Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success"

FutureNow Post
Friday, Aug. 22, 2008 at 9:38 pm

In Case You Missed SES Last Week…

August 22nd, 2008

I was at Search Engine Strategies San Jose this past week and did a session titled Pay Per Conversation with Brett Crosby, Group Manager Google Analytics & Google Website Optimizer. The premise of the session is that so many people focus on paying for the click, that they forget that the click is just the beginning of the conversation with your visitor as they arrive at your website. Brett and I presented how to identify opportunities to improve your pages using web…

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FutureNow Article
Friday, Jun. 20, 2008

The Interactive Marketer 2.0

June 20th, 2008

Last week, a friend was sharing war stories with me about an upcoming site launch. His highly recognizable site, which will remain anonymous in this column, rakes in billions. I congratulated him and asked how they’re going to optimize post-launch. He told me they’re pausing optimization for six months to collect enough “control” data.

Today’s interactive marketers face and make these types of decisions several times a day. At a glance, my bud’s decision seems sound. But does it hold up…

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FutureNow Article
Wednesday, Apr. 9, 2008

Stop Paying for Bad Keywords in Three Steps

April 9th, 2008

...your analytics reportsWeb analytics reports can be deceiving. They’re great at showing you WHAT visitors did on your website, but they can’t tell you WHY they didn’t do what you hoped they would.

But with the right process and frame of mind, it is possible to use web analytics to get insight into “why” your traffic isn’t converting — especially if you do pay per click advertising.

Here are some ideas for attracting more targeted traffic in order to get higher conversion rates and…

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FutureNow Article
Thursday, Mar. 6, 2008

The Good, The Bad & The Pay-Per-Click Ugly

March 6th, 2008

A few months ago, I showed how Dell had bought a PPC ad for “bestbuy Sony DSC-W80,” and although they were smart to buy this highly-targeted search term, there was no follow-through on the landing page.

Bryan Eisenberg bought the camera last year and was so happy with its performance that he’s been spreading the word around the office ever since. After doing a routine Google search, we noticed — unsurprisingly — that there are a lot of bidders for the term…

...continue to read "The Good, The Bad & The Pay-Per-Click Ugly"

FutureNow Post
Thursday, Dec. 6, 2007 at 3:27 pm

Just a Bit Off Target With Pay-Per-Click

December 6th, 2007

Even giant e-tailers like can miss the mark now and then. Despite big budgets, keeping track of everything can be a nightmare to manage. But if you’re going to place Pay-Per-Click (PPC) ads, it’s absolutely critical to follow though and check the links. The customer experience should be as effortless as possible, and if PPC ads don’t bring the visitors where they intended to go, they’re just one click of the “back” button away from your competitors. And if you…

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FutureNow Article
Wednesday, Oct. 31, 2007

Dell Loses its Marketing Scents

October 31st, 2007

What if you knew exactly what visitors were looking for when they came to your site. Say they’ve even told you the exact model they’re looking for. All they want is to get some details about this product and possibly make a purchase.

Pay-Per-Click (PPC) ads allow you to know the directions visitors are heading, and can help you plan and optimize the experience in order to guide them along their buying process. PPC gives you a great advantage by allowing…

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FutureNow Post
Tuesday, Jul. 31, 2007 at 5:39 am

Google AdWords Optimizer: Consulting In a Box

July 31st, 2007
Marketing Optimization Blog
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