With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am – 9:20 am

Seth Godin on how to get your ideas to spread:

9:30 am – 10:00 am

Avinash Kaushik on how to create a data driven culture:

10:00 am – 10:10 am

Mike Grehan on the future of…

...continue to read "OnClick: The Online Marketing Virtual Conference Mashup"

Does your organization or company have a gag reflex when it comes to testing? Never mind the medicine to fix a problem, are they even prepared to acknowledge that the problem exists?

Ronny Kohavi from Microsoft’s Experimentation Platform had a short post the other day about Dr. Ignác Semmelweis (pronounced “Eeg-natz Shem-mel-vise”, those darn Hungarians!), a 19th century doctor, whose observations (and subsequent testing) of what only a generation later would be understood as cross-patient germ infection, reduced mortality 10-fold when applied.…

...continue to read "Does Your Testing Organization Have A Gag Reflex?"

Amazon is already shipping FutureNow’s latest book Always Be Testing. Co-authored with FutureNow’s Chief Scientist, John Quarto-vonTivadar and contributor, Lisa T. Davis; the book is meant for anyone looking to get more leads, sales, and profits from their website.

The first reviews on Amazon are live (including the first time that I have seen a video review for a book). Daniel Waisberg writes:

When I first saw that this book was coming to light I had mixed feelings. On one hand, I…

...continue to read "Always Be Testing Unleashed"

I just returned from Shop.org’s Online Merchandising Workshop in Huntington Beach where I presented the second keynote. I want to tell you more about the first keynote speech where, Raul Vazquez President and CEO of Walmart.com. shared some meaty details about his team’s continuous optimization efforts.

The presentation was remarkably transparent. Raul is an engaging presenter, who established a wonderful rapport with the audience. I obviously cannot share everything in his presentation (you just need to attend next time), but he did…

...continue to read "4 Principles of Walmart.com Merchandising Exposed"

The other day, Seth Godin wrote about the new standard for meetings and conferences. He’s absolutely right. Asking people to travel to see a presentation can be dangerous, and the last thing anyone wants to overhear is, “I flew all the way out here for this?”

With those words echoing in our heads, Bryan and I were chatting about this brilliant tutorial post by Garr Reynolds on his Presentation Zen blog, where he shares a presentation for Dr. John Medina’s new book, Brain…

...continue to read "How to Cure “Death by PowerPoint”"

Last week, I had the privilege of speaking at Search Marketing Expo (SMX West) about using Persona Models in Search Marketing. It was a pleasure to share the dais with Gord Hotchkiss from Enquiro Research and Ian Lurie of Portent Interactive — both outstanding, smart people who gave great presentations.

Our presentations went over the high-level basics of creating personas and planning content that speaks directly to your personas. We had a full house for our session and I’ve received lots of insightful…

...continue to read "Persona Models Presentation at SMX West 2008"

Bert Decker trains executives to communicate better. He’s nationally recognized as a persuasive presentation coach and has an impressive client list. Not only is he a friend but we send people to his trainings. That’s why his “Top Ten Best (and Worst) Communicators of 2007” is a must-read.

I’ll give you his top three, but you’ll have to read the post for the other seven and Bert’s analysis.

Top Three Best

1) Gov. Mike Huckabee — What but for communicating would get a presidential…

...continue to read "Top Ten Best (and Worst) Communicators of 2007"

The eMetrics Marketing Optimization Summit is right around the corner, on October 14 – 17 in Washington D.C. It is THE event for web analytics for schmoozing other professionals interested in optimization.

Here is some video footage of my presentation from the last eMetrics Summit San Francisco this May. Maybe this short clip will wet your appetite for the event and perhaps even get you thinking about optimization and the opportunity cost game.

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...continue to read "Why We Teach Analysis Without the Analyst"

Web analysis and Macs have reached a new level today. First, if you haven’t heard, Apple announced iWork ‘08 yesterday and, as rumored, it includes a new spreadsheet program called Numbers. I ordered my version last night and can’t wait to start playing with it, to create what Steve Jobs calls “gorgeous looking spreadsheets very quickly.” (Here’s what Apple’s Numbers ‘08 has to offer.) I’m looking forward to converting the Marketer’s Common Sense Guide to E-Metrics website conversion rate analytics Excel…

...continue to read "Google Analytics, Numbers & The Mac"

Our friend, and fellow Wizard Academy faculty member, Mark L. Fox put together a video about “The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page” by Patrick G. Riley.

Click through for a brief video overview of a One-Page Proposal. The one-page proposal is a communication tool that can get an idea moving forward, cut through the clutter, and get to a decision–quickly.

Isn’t communicating effectively always harder than it seems?

...continue to read "Foxy One-Page Proposals"