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FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Article
Tuesday, May. 13, 2008

Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell

May 13th, 2008

Groundswell by Josh Bernoff and Charlene LiSocial technologies have changed much more than our marketing strategies; they’ve changed us.

Social technologies have changed how we gather and share information. They’ve changed who we meet, where we meet, and, sometimes, how we meet. They’ve changed how we buy, what we buy, and where we buy. They’ve changed what, how, and how much we know about the people around us. And while social technologies may not have changed what it essentially means to be human, they’ve certainly amplified, at once,…

...continue to read "Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell"

FutureNow Article
Tuesday, Feb. 12, 2008

The 7 Deadly Claims (Part 6) — “Cutting Edge”

February 12th, 2008

the cutting edge needs no spinIt seems corporate siblings experience the same divergence of personality and temperament as real siblings.

Even though Black & Decker owns DeWalt, their Web copy couldn’t be more different. In fact, the contrast between the two brands illustrates both mediocre and powerful ways to handle the sixth deadly claim: “cutting edge” (aka, “next generation,” “revolutionary,” etc.)

Both companies have followed current trends by releasing a line of tools powered by lithium-ion batteries. Lithium batteries provide much greater energy density than other rechargeable…

...continue to read "The 7 Deadly Claims (Part 6) — “Cutting Edge”"

FutureNow Post
Thursday, Feb. 7, 2008 at 11:22 am

My Cup Runneth Over from High Slurp-Factor™

February 7th, 2008

Blueberry Green TeaHave you tried Arizona Iced Tea? They aren’t bad at all, and I’ve really taken a shine to the No-Carb Blueberry Green Tea they produce. For the longest time I could not put my finger on why the product always make me smile, until last night.

After so many months, it dawned on me: the containers for the green teas are overfilled. When you open the bottle, there’s more product in the container than it should be expected to hold —…

...continue to read "My Cup Runneth Over from High Slurp-Factor™"

FutureNow Post
Monday, Oct. 15, 2007 at 6:57 pm

When Developers Write Copy — Part 2

October 15th, 2007
FutureNow Article
Tuesday, Sep. 25, 2007

Why Americans Haven’t Driven a Ford Lately

September 25th, 2007

ford_logo.jpgI hate to say it, but ignoring it won’t make it any less true: Americans don’t believe Ford (or Mercury) makes cars that equal its competitors.

Comparably equipped Fords don’t sell for as much new, and they lose their value much faster as they age. That’s not opinion, it’s fact.

According to, a 2002 Mercury Sable can generally be had for $5,924 to $6,917. Meanwhile, a Toyota Camry from the same year sells anywhere from $9,641 to $12,538. As of today,…

...continue to read "Why Americans Haven’t Driven a Ford Lately"

FutureNow Post
Tuesday, Jul. 31, 2007 at 3:16 pm

iTunes Sells 3 Billionth Song, Stops Innovating, Gets Sued

July 31st, 2007
Marketing Optimization Blog
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