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FutureNow Post
Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

...continue to read "Your New Online Business Model: Monthly Delivery and Auto Renewal"

FutureNow Post
Tuesday, Apr. 13, 2010 at 11:18 am

How To Test Your Page Layout for Horizontal Attention

April 13th, 2010

Jakob Nielsen’s group is at it again: more eye-tracking research!  We’ve blogged about Jakob’s findings before, and even questioned if they yield hard and fast rules for layout, so naturally we were intrigued to see his group has been crunching the numbers on a recent eye-tracking study, and came up with some interesting insights on how people look at web pages horizontally.

This is just the type of data to fascinate me, but their chart lacked the visual quality that…

...continue to read "How To Test Your Page Layout for Horizontal Attention"

FutureNow Post
Monday, Mar. 22, 2010 at 7:50 am

For the Love of Online Shopping

March 22nd, 2010

When I read Melissa Burdon’s post about a Women’s clothing website that actually speaks to women, I was inspired to add a few ideas to her list of things to consider improving to market more effectively to women.

I have a few favorite online clothing retailers that I love to  check out every now and again because they feature certain appealing characteristics.  The websites that I go back to time and time again contain certain elements that successfully appeal…

...continue to read "For the Love of Online Shopping"

FutureNow Post
Friday, Oct. 23, 2009 at 8:00 am

Let Them Build Before They Buy

October 23rd, 2009

Us Grokkers are continuing to focus on what types of things eRetailers can work on to make Holiday Shopping more enjoyable (and persuasive) for their prospects.

Enter the “Product Configurator.” While it sounds a bit like an evil robot out of control, what we’re talking about today is simply an online application to allow prospects to customize a product on their way to buying it. This can be a lot of fun for online shoppers if done well, and lead to…

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FutureNow Post
Tuesday, Sep. 15, 2009 at 12:59 pm

Cross-post: How to Improve a Product Page, Part 1

September 15th, 2009

Today, Ralph Wilson’s internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions.  In it, Bryan explains how FutureNow took on the product page design of eCommerce heavyweight Land’s End, and shows how you can use layout changes to test the buying path on your own product pages.

If you’re interested in improving your product detail/landing pages and cross-selling, this video (and upcoming Part 2 video)…

...continue to read "Cross-post: How to Improve a Product Page, Part 1"

FutureNow Article
Friday, Aug. 7, 2009

I’m not an idiot, but I play one online – and so should you!

August 7th, 2009
YouTube Preview Image

Sorry about the headline – the 80s flashbacks are getting to me.  Still, I really do “play stupid” as a Website optimizer and online copywriter.  Or at least I play ignorant.

Why?  Because all those terms and concepts you think everyone understands about your business and what you’re selling – well, you’re wrong about them!  Wrong about both the terms themselves and your potential audience.  If you think I’m mistaken, go back and watch the video…

...continue to read "I’m not an idiot, but I play one online – and so should you!"

FutureNow Post
Tuesday, Jun. 30, 2009 at 8:20 am

Billy Mays: If All You Remember is the Voice, You’re Missing Out.

June 30th, 2009

HE HAD A VOICE NO LIBRARIAN COULD LOVE – CAUSE HE ALWAYS TALKED LIKE THIS.  But look past the booming voice and easily parodied stage persona of the late Billy Mays and you’ll find an extraordinarily gifted pitch-man, worthy of his own TV show.

A pitch-man whose fame and success made him the target of more pitches than he ever gave.  Pitches made by desperate inventors looking for him to save them after they’d already mortgaged the house, spent the…

...continue to read "Billy Mays: If All You Remember is the Voice, You’re Missing Out."

FutureNow Post
Friday, Jun. 26, 2009 at 10:58 am

The Best Product Image On A Website

June 26th, 2009

As consumers you and I see many product images (both on ecommerce and B2B) on websites weekly. How do you make a product image stand out from all of those? What I want to highlight are the best, the most persuasive, the unforgettable ones. Who has them? Do you have a favorite?

Here are a couple of my favorites:

This one is from Harry and David:

Here is one that shows an ordinary product like paper, that is hard to distinguish, in an…

...continue to read "The Best Product Image On A Website"

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