The ClickTale Blog has some valuable insight regarding page length and visitor interaction.

According to ClickTale, total page length is not a strong factor in terms of how many people will scroll below the fold or reach the bottom of page.

The average location for the fold is between 430 and 860 pixels down on the page. 76% of people will scroll below the fold. 15-22% of people will reach the bottom of the page. 64-68% of people will reach the halfway point…

...continue to read "Below the Fold, Size Doesn’t Matter"

I was reading an article in AdAge about Ian Ayres. He and his publisher were battling over the title of his new book. He wanted to call it The End of Intuition. His publishers wanted to call it Super Crunchers.

[His publishers said] “The End of Intuition” is a terrible name. So boring. But Ian Ayres didn’t believe it. That’s what he wanted to call his new book about how much better it is to test ideas through random trials rather…

...continue to read "What Keywords Say About Your Visitors"

...continue to read "Decoding Personality: Why We Compete, Reward & Buy"

All you heatmap lovers out there, Uncle Jakob (Nielsen) has a great new post for you. Today’s Alertbox features a topic near and dear to the Grok’s heart: the overuse of fancy words in Web copy.

These “dollar words” are truly excellent… at going over your audiences’ heads while keeping them from accomplishing their goals by taking the actions you’ve set out for them. Anyone who’s taken our Persuasive Online Copywriting course would agree; Jakob is singing our tune in his discussion of…

...continue to read "“Eyetracking, Heatmaps & Gaze Plots!” Oh My…"

...continue to read "What Makes People Buy"

Now that the Sopranos finale hysteria has calmed, it’s time to get your honest reaction. (If you already suspect I’m off-topic, just wait; this post is for you.)

Do you prefer Law & Order or The Wire? CSI (not Miami) or Columbo? “Who shot JR” or “Who shot Mr. Burns”? (Mind the generation gap where applicable.)

As I watched the Sopranos finale last week with friends, chilled by its genius–not suspense–I noticed the blank, cheated look on my buddy Kevin’s face when…

...continue to read "Annoyed by the Sopranos Ending? You Might Be Type-”J”"

Over the years, we’ve watched the term “persona” achieve buzzword status. Monkey see, monkey do: some companies actually created personas. For all the hype, though, there are too many personas collecting dust in the “been there, done that” file.

Despite the buzz, personas are poorly understood. Not all personas have the same purpose. They can be used to develop user interfaces, plan marketing, model buyers, and so forth. But all bring abstract data to life to increase empathy. It’s much harder…

...continue to read "When Personas Fail"

...continue to read "The Difference Between Edgy and Creative"

If your boss is male, is he an Alpha Male?

I recently ran across an article at CareerBuilder.com called “Examining the Alpha Male at Work.” The article talks about the four communication styles of most CEO’s. Check it out to see what category your boss falls into and how to deal with that communication style.

What I found most interesting is they claim that, with more women in the workforce, typical Alpha Male leadership styles aren’t cutting it anymore.

I just finished listening to…

...continue to read "Communication Style: How Does Your Boss Rate?"

We’re all too busy! If you can make the time check out the excellent article NY Times recently published: Too Busy to Notice You’re Too Busy

Oh, and if you can spare a moment, please let me know what you think about it.

...continue to read "Too Busy…"