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FutureNow Post
Monday, Feb. 4, 2013 at 11:10 am

Getting Started With Social Media: Twitter Tips for Success

February 4th, 2013

The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to make your Twitter campaigns worth your effort.

Prepare Your Audience for Twitter Success

With so many great idea for Twitter campaigns these days, it is essential to know how to execute your own creative idea successfully.  Before you launch your…

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FutureNow Post
Monday, Nov. 5, 2012 at 5:54 pm

Branding and Color: Use Color To Define Your Brand

November 5th, 2012
The Use Of Color In Brand Development

In our last post we uncovered some of the ways you can use color to increase the functionality of your site.  Today, we are going to go over a more common topic in color research-color for your brand image.  Every color in the spectrum will have a specific effect on the human mind and make an important and lasting impression on your potential customers.  In this article we hope to…

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FutureNow Post
Tuesday, Oct. 30, 2012 at 7:57 pm

Functional Color: How To Use Color For Successful Site Navigation

October 30th, 2012
Why Is Color Important to your Website?

Marketing Research has cranked out thousands of studies over the  years to understand which colors motivate people to buy.  There is good reason for marketers to focus on color- people respond to it. Color can change the look and feel of your brand and help people navigate your website.

We hope to share with you some of the elementary principles on how the mind searches for colors to take action. You can use this…

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FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

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FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

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FutureNow Post
Tuesday, Jul. 24, 2012 at 9:50 pm

How to Effectively Communicate Analytics Data

July 24th, 2012
Communicating web analytics data to executives who have little or no experience data digging themselves can be a challenge for any analyst. There are dozens of metrics in your analytics account- page views, time on site, unique visitors, cost per click, bounce rate, conversions-the list is endless.  Reports containing all of these metrics are not only confusing but completely worthless.  Some metrics in your analytics account will speak loudly to your online marketing team…

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FutureNow Post
Tuesday, Apr. 24, 2012 at 11:49 am

Put The AIDA(S) Method To Action: Marketing Lessons From My Dog

April 24th, 2012

A lot of our readers have been commenting on our posts lately with their praise for the AIDA method.  We want you to know that here at Future Now, we are right there with you and have been following the AIDA method since our inception.  AIDA is a basic sales framework that stands for: Attention (Awareness), Interest, Desire and Action. The main difference is, we add an S to the acronym AIDAS not to be confused with the…

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FutureNow Post
Monday, Nov. 7, 2011 at 7:30 am

Cuddle Up To Your Customers

November 7th, 2011

oxytocin kitty cuddleThe other day I was sending an e-mail to some colleagues using Google’s mail client.  The body of the e-mail read something like, ‘Attached you will find a document I put together that will change your lives forever and will earn me much love and respect.’  As I went to send this e-mail containing an attachment which was obviously very important for my peers to see, Gmail sent me a message, ‘Did you mean to…

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FutureNow Post
Monday, Oct. 31, 2011 at 7:30 am

Read Your Prospects Minds With Keywords!

October 31st, 2011
blue men reading each others mindsWhat is Keyword Bucketing?

Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle?  You can do just that with keywords!  Since you cannot build a landing page for every single keyword your prospects search with, you will have to find an alternative solution.  We would like to suggest bucketing your keywords into early, middle and late buying stages as a…

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FutureNow Post
Monday, Jun. 21, 2010 at 10:02 am

Surprise Your Way to an Optimized Conversion Rate

June 21st, 2010

Surprise is the foundation of delight and the beginning of persuasion.

–Roy Williams, the Wizard of Ads

1smilies.001Today’s post is about how the element of surprise can be leveraged to optimize the conversion rate of your marketing efforts. We’ve written about the science of surprise before, but today we are going to talk about the best areas of your website to focus on testing this approach.  The Web is too often a place of “me-too” marketing tactics and “late entrant” companies who…

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