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Public Relations

FutureNow Post
Wednesday, Oct. 24, 2007 at 2:57 pm

Spirit Air: You Don’t Have to Turn on the Red Light

October 24th, 2007

Baldaaaaanza...Spirit Airlines used to have great customer service. It was refreshing, actually. In the late 90′s, you could fly round-trip from, say, Detroit to New York for about $120 in a hand-me-down jet staffed with friendly people. It was a great, low-cost airline that was always able to surpass its customers (even lower) expectations.

But all that’s changed. Today, they have a brand-spanking-new fleet of mid-sized jets staffed with would-be friendly people who, bound and gagged with corporate red tape, can’t…

...continue to read "Spirit Air: You Don’t Have to Turn on the Red Light"

FutureNow Article
Monday, Oct. 22, 2007

Going Nuts Over Viral Marketing & Word-of-Mouth

October 22nd, 2007

Is viral marketing the same as word of mouth? Seth Godin asked the question after receiving an email from a college student whose professor wouldn’t allow the phrase “viral marketing” in a paper, insisting the term was meaningless proxy for word-of-mouth.

First of all, yes, viral marketing does exist. But it’s a combination of tactics that, hopefully, eventually, enable positive word of mouth to spread. (In a moment, I’ll share a remarkable story of one family-owned e-commerce shop that saved a network TV…

...continue to read "Going Nuts Over Viral Marketing & Word-of-Mouth"

FutureNow Post
Thursday, Aug. 30, 2007 at 3:47 pm

Facebook Deletes Ranger Rick, Saves Paris Hilton Clones

August 30th, 2007

Ranger Rick and Zuckerberg in better days

It’s a sad day in social media when Facebook deletes Ranger Rick, the National Wildlife Federation’s beloved spokes-raccoon.

On Facebook, networks grow organically — often slowly — and by deleting Ranger Rick, the NWF‘s entire 500-person network was brutally poached.

Sure, this public relations gaff seems more to do with a flawed policy and/or housekeeping algorithm than contempt for nature conservation, but it’s still absurd. Perhaps it wouldn’t be so scandalicious if it weren’t for the fact that Paris Hilton and Hillary…

...continue to read "Facebook Deletes Ranger Rick, Saves Paris Hilton Clones"

FutureNow Article
Friday, Aug. 17, 2007

Do You Believe Mattel’s CEO?

August 17th, 2007

transparency gone wrongNothing tells you more about a company than how it handles a crisis.

Recently, Mattel (MAT) has had two product recalls; one for toys with lead paint, and another for toys with powerful small magnets.

Mattel chose the usual large company route: Have your CEO do a public apology, looking serious and sincere, outlining the problem and emphasizing the steps you’re taking to deal with it.

Has this approach ever worked? I’m not being cynical here, I really want to know.

Here’s why, in this…

...continue to read "Do You Believe Mattel’s CEO?"

FutureNow Article
Tuesday, Aug. 14, 2007

Not Everyone Can Withstand Transparency

August 14th, 2007

blurred by transparencyCorporate transparency is fickle these days. Of course, companies are still expected to be transparent with shareholders. But interactive media have changed the game, or at least distorted it. The mass marketing days are over and, today, public relations happens in real time.

In a mass market world, it’s easy to hide behind corporate spin because, hey, everyone’s doing it. In a world driven by interactive media and niche markets, though, not everyone can withstand transparency.

The Buzz Bin‘s Geoff Livingston wrote…

...continue to read "Not Everyone Can Withstand Transparency"

FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)

July 5th, 2007

David Meerman ScottIn Part 2 of the interview — here’s Part 1 if you missed it — David Meerman Scott, author of The New Rules of Marketing & PR, speaks with Robert Gorell about how marketing and public relations needs to be a real interaction with not only your customers, but the people who move your industry. Real thought leadership doesn’t happen in a vacuum and, especially today, it’s important for your organization to tell its story–far beyond boring people with never-ending talk…

...continue to read "Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)"

FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)

July 5th, 2007

In today’s edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company’s radar.

A renowned online thought leadership and viral marketing strategist, David’s blog WebInkNow.com is invaluable for anyone…

...continue to read "Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)"

FutureNow Post
Wednesday, Jun. 20, 2007 at 3:40 am

Should Content Be Free?

June 20th, 2007

People love to share content. It’s the reason libraries were created. However, as more and more content gets distributed in digital format, the ease of sharing accelerates. Because of that, content creators try to find ever more ways to protect it.

There’s never been an electronic copy protection platform that couldn’t be hacked, and I doubt there ever will be. Essentially, content keeps struggling to be free. As content creators and owners of intellectual property, we at Future Now struggle with content…

...continue to read "Should Content Be Free?"

FutureNow Post
Monday, Apr. 16, 2007 at 10:20 am

Xerox Tries Viral, Catches Cold

April 16th, 2007

We were just contacted by Xerox PR. Here’s what they wrote to us:

Form Comments: I wanted to let you know about a new advertising and online marketing campaign Xerox is launching this week aimed at the office market. This is a campaign that is a bit different than typical Xerox campaigns ….

For one thing — I can tell you we’ve never offered customers a virtual goat, diversion maker or acronymanator (I couldn’t even being to explain- you might as well…

...continue to read "Xerox Tries Viral, Catches Cold"

FutureNow Post
Wednesday, Mar. 28, 2007 at 4:34 pm

From The Stupid Persuasion Techniques File: Microsoft Again…

March 28th, 2007

Wired News reports that “Microsoft Sends Secret Dossier on Reporter, To Reporter“–there’s a lot more details there and it’s a fun read. Microsoft really needs to buy a copy of How To Win Friends And Influence People by Dale Carnegie.

If you haven’t read it, I highly recommend you do.

...continue to read "From The Stupid Persuasion Techniques File: Microsoft Again…"

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