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FutureNow Post
Monday, Aug. 6, 2007 at 12:31 pm

What “an idiot with a modem” Can Teach You About Blogging

August 6th, 2007
FutureNow Post
Friday, Jul. 27, 2007 at 12:47 pm

Online Advertising is Floating in “Space”

July 27th, 2007

ads_in_space.jpgOn his Publishing 2.o blog, Scott Karp reckons that “Online Publishers Need to Stop Selling Space“. According to Karp, the old media mindset is clouding publishers’ ability to sell advertising.

It’s a simple question with infinite answers: Why sell “space” on a “page” when both are illusions, and the “worldwide” Web is really a universe?

Scarcity creates value, and that won’t change anytime soon. Karp’s advice to advertisers? Refine and focus on geographic locations rather than virtual ones. It’s a great point,…

...continue to read "Online Advertising is Floating in “Space”"

FutureNow Post
Monday, Jul. 23, 2007 at 11:40 am

Book Publishers Stupider Than Anyone Imagined

July 23rd, 2007

As an author, my headline is hard to believe, yet it’s confirmed once again. This morning, while having coffee and reading the news I spotted this:

“Austen Scam Exposes Publishers’ Pride and Prejudice”

LONDON (AFP) – A string of publishers failed to spot blatant plagiarism of one of English literature’s most famous authors, in a cheeky test to see if she would have secured a book deal today, a report said Thursday.

David Lassman, head of the Jane Austen Festival in Bath,…

...continue to read "Book Publishers Stupider Than Anyone Imagined"

FutureNow Post
Tuesday, Jul. 17, 2007 at 1:23 pm

LOLcat: “In UR Advertizrs, Stealing Revenooz”

July 17th, 2007

lolcat_roi.jpgSeveral stories this week paint a grim picture for print media, and it’s especially grim for publications about tech business news. Forget starting a magazine. You’d be better off blogging about cats with poor grammar.

Forbes‘ Brian Caulfield details how the recent tech boom has created a media bust.

Silicon Valley is booming again. But if you work in tech media, there’s blood on the floor. Take Red Herring. It hung onto its offices after getting the eviction notice earlier this month.…

...continue to read "LOLcat: “In UR Advertizrs, Stealing Revenooz”"

FutureNow Post
Tuesday, Jul. 17, 2007 at 5:32 am

Rupert Murdoch Buys Dow Jones For $5 Billion

July 17th, 2007
FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)

July 5th, 2007

In today’s edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company’s radar.

A renowned online thought leadership and viral marketing strategist, David’s blog is invaluable for anyone…

...continue to read "Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)"

FutureNow Post
Tuesday, May. 22, 2007 at 7:12 am

Blogging or Thinking About It?

May 22nd, 2007

100 dollar billJohn Wesley has an interesting post about his blogging experience and building an audience of 3,000 unique visitors a day and 2,200 subscribers. Let me share a few of what I believe are my favorite insights. In no particular order [my comments follow]:

Be prepared to invest 2-3 years before seeing any serious returns. (Don’t forget to read the ROI of Free.) A bad post is worse than no post. (Ask yourself :”What is the value that this post provides my readers?”) It…

...continue to read "Blogging or Thinking About It?"

FutureNow Post
Monday, May. 21, 2007 at 5:27 am

Google News: Is it History?

May 21st, 2007

Google News RIPAccording to TechCrunch, Scotland’s Sunday Herald is running a story reporting that Google has secretly reached deals with several large UK news groups to formally license content for Google News. But will Google invest in licensing content without expecting a return on that investment?

Google has argued that the use of news snippets on Google News constituted fair use because they didn’t run any advertising on the site. This isn’t the first time Google has paid for news content. The last time,…

...continue to read "Google News: Is it History?"

FutureNow Post
Thursday, Mar. 29, 2007 at 7:25 am

The Web’s Old Wives Tale: People Don’t Read Online

March 29th, 2007

People Do Read OnlineWeb developers like to say it. Designers love to say it. Web execs feel good saying it to justify investing as little as possible–and in the lowest quality content they can get away with.

People Don’t Read Online? Bull-crap!

If only I had a nickel for every time I’ve heard that statement, I’d make Bill Gates look like a pauper. Think about it. What’s the first thing most people do when they get online… read their email. What’s better yet, new research…

...continue to read "The Web’s Old Wives Tale: People Don’t Read Online"

FutureNow Post
Tuesday, Mar. 27, 2007 at 3:51 am

Life Offline is Dead?

March 27th, 2007

More than ever, it’s become clear that the scope of media distribution has changed–even eroded–some our most treasured entertainment models.

But whose obituary should we read first? Newspapers, Magazines, Music, or Video… Hmm… How about all four, thanks to Chief Blogging Optimist, Don Dodge, whose Next Big Thing blog gives us some in-depth research with a light garnish of buzz.

Linking around the blogosphere, Dodge shows us that:

Robert Scoble declares newspapers are dead. PaidContent says InfoWorld Magazine is dead. TechMeme has collected lots of…

...continue to read "Life Offline is Dead?"

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