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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Friday, Dec. 2, 2011 at 7:30 am

12 Days of Conversions: Day 8-Wish Lists

December 2nd, 2011

Little girls hristmas list written in red and greenWhat better time for online wish lists than the holidays!  I have a lot of personal experience using wish lists to help my grandma with her holiday shopping.  She has some trouble with basically any and all things online, so usually my dad will help her by accessing the site I made my wish list on and going over the things I might like with her.  It works great for both of us, she…

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FutureNow Post
Thursday, Oct. 27, 2011 at 7:30 am

Google+ Creates Sector Specific Marketing Opportunities For Businesses

October 27th, 2011

google Plus LogoHere at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company.  He will…

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FutureNow Post
Thursday, Aug. 18, 2011 at 10:29 pm

Diagnosis CRO: health insurance for your site

August 18th, 2011

I have the privilege of meeting a variety of business owners in a casual, unobtrusive environment I think of as my own personal research vault. I delve into their current and working knowledge of CRO (conversion rate optimization) by asking them unassuming questions. We discuss their jobs, favorite sports teams, experience with travel, and their pets. Eventually they ask me,“What is it you do?”

“CRO, or conversion rate optimization. I help websites get more conversions – let’s say sales, newsletter signups or…

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FutureNow Post
Wednesday, Mar. 23, 2011 at 9:14 am

Who Is Your Testing Champion Within IT?

March 23rd, 2011

At last week’s Conversion Conference West, I attended an interesting panel discussion, moderated by our own Howard Kaplan, called “Large Company Optimization from the Trenches.” In it, representatives from larger companies (Blue Shield of California, Symantec, Mattel, Inc., and RealNetworks) shared the struggles and successes of trying to build an optimization practice within a corporate structure. They all talked in part about how they had to “build bridges” to other departments in the company (e.g. Sales, IT, Legal, etc.) in…

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FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

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FutureNow Post
Friday, Jun. 18, 2010 at 11:02 am

Ubiquitous Email Marketing Offers Versus SMS

June 18th, 2010

With my addiction to sugar, I know all the good sweet spots in my city!  There is a really great frozen yogurt shop near my home called Red Mango. I was in there recently, getting my fix, and I noticed a sign telling me to text a phone number to receive a coupon via text for a rebate on my next frozen yogurt purchase. Of course, this marketing tactic worked and I came back the following day to claim…

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FutureNow Post
Friday, Feb. 12, 2010 at 9:30 am

Timed Sale Websites & The X Factor of Conversion

February 12th, 2010

groupon

Recently, I moved to Boston and began the search for the perfect gym.  I got recommendations from friends, did some research online, and even visited a few in the area to discuss membership options.  But, my instincts told me that if I could just wait one more week, some amazing deal would come along.

Last week that deal appeared in my inbox from Groupon; $24 for 24 day passes, a $480 value, saving me 95%! I couldn’t have been…

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FutureNow Post
Monday, Nov. 30, 2009 at 9:00 am

Holiday Promotions Your Visitors Can’t Resist

November 30th, 2009

I decided to participate in the Black Friday craziness by taking a ride up to the Park City outlets to see what the hype was all about. I must say that I got sucked right into the whole thing. Take an extra 20% off the lowest listed price–now that’s what I call a deal. Every store had their own Black Friday special, but there were a few stores that were obviously missing the point. On a couple of occasions, when I…

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FutureNow Post
Friday, Oct. 9, 2009 at 11:05 am

Compare to Your Competitors Before Your Visitors Do

October 9th, 2009

Your visitors are empowered with the ability to access information with the click of a button. You can’t pull a blind-fold over their eyes or manipulate them into anything. They’ll find out the truth with or without you being upfront about what that truth looks like. Being transparent means that you’re being vulnerable, exposing all your wrinkles, scars and bumps, but it also means you’re fully disclosing what makes you better and different.

How can you be completely transparent on your site,…

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