One of the most common interview questions I get is, “How do you build trust online?” If you don’t have a well known brand, how do you overcome the different barriers the web provides?
The web is anonymous; you can say you’re one type of person or entity and, in fact, be another. We have to deal with all the other people who are online, polluting the space with interruptive, bogus messages and less-than-credible offers. So, what can you do to…
Let’s see, um, well. . . I’m thirty. . . Make that twenty-nine. . . I enjoy sushi. Except octopus; the suction cups freak me out. I love long walks on the beach, especially with my dogs — which is fun since Natasha loves to terrorize Yorkies and Boris likes to roll in seagull poop.
My idea of a good time is curling up with a soy protein shake and reading about neurology, quantum physics, or Harry Potter. I think I’m…
Every piece of jewelry tells a story. Ask any woman about a piece of jewelry she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany.
I got this in St. Martin. I looked at it in the store and I loved it. My husband snuck back the next day and bought it as a surprise.
Jack bought this for me when he was in Asia. It’s Burmese jade. It’s a really powerful stone. The ancient Chinese…
Bryan Eisenberg: How was it decided TechSmith needed an evangelist?
Betsy Weber: Our evangelism program is a natural fit for our company culture and our products. When the book “The Tipping Point” came out, the whole company read it. The light bulb went off. As a company, we’d always practiced evangelism, but we didn’t know what it was called and didn’t have someone dedicated to it.
I’m always in the mood for a good chuckle, but the last place I thought I would find one was in an article in MSNBC’s blog The Red Tape Chronicles by Bob Sullivan.
A new survey shows that 75% of high-tech titans say their companies provide “above average” customer care.
OK, I’ll give you a moment to stop laughing. Apparently, these CEOs don’t have to call the standard 1-800 number.
As you might expect, high-tech consumers don’t share this perception. To be precise, nearly…
If your boss is male, is he an Alpha Male?
I recently ran across an article at CareerBuilder.com called “Examining the Alpha Male at Work.” The article talks about the four communication styles of most CEO’s. Check it out to see what category your boss falls into and how to deal with that communication style.
What I found most interesting is they claim that, with more women in the workforce, typical Alpha Male leadership styles aren’t cutting it anymore.
I just finished listening to…
OK, this is conversion 101 stuff, but it’s still too common a mistake on websites.
When you’re asking customers for information, only ask for what you absolutely must have. Especially if you’ve just met. (Lead generation sites are usually prone to asking for too much information.)
Do you have to ask for a phone number? Why not let the visitor tell you their preferred method for contact? Give them the option of receiving a reply by phone or email.
The same rules apply when…
Isn’t it funny how in a space still in it’s infancy, there are so many self-proclaimed “experts”? What’s a website owner to do?
We’d like to share a story that illustrates a job well done, and a potential pitfall avoided. Flat out, the guys at CBS are sharp, and they know how to avoid a roadblock.