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FutureNow Post
Friday, Mar. 8, 2013 at 1:18 pm

Getting Started with Social Media: Use Google+ Wisely

March 8th, 2013

Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect with your potential customers strategically.

Link To Social Media Accounts

If you offer promotions in your other social media accounts, make sure you link to them in your G+ profile.  You can also post information on…

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FutureNow Post
Wednesday, Aug. 8, 2012 at 1:08 pm

Backlinking Cheat Sheet

August 8th, 2012

USDA ORGANIC logo with the word TRAFFIC addedWelcome to our backlinking cheat sheet.  This is a list of the industry backlinking strategies- the good, the bad and the optimized!  If you like this post make sure to read up on the most effective and holistic backlinking strategies to start your journey into the hard work of backlinking.

As you probably already know, some backlink building strategies are dangerous.  There are black hat SEO methods that can either help your site ranking or kill your chances forever.…

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FutureNow Post
Monday, Aug. 6, 2012 at 4:45 pm

Use Incentives To Easily Increase Your Bottom Line: Case Study

August 6th, 2012

carrot dangling from a stick to represent an incentiveOne of the tried and true methods of persuasion is offering incentives for action.  The incentive approach can help increase sales, leads and overall revenue if executed effectively. If not implemented properly, your incentive program will only assist you in losing time and money.

There are many cases where incentives can help lead to conversion. They are especially effective on spontaneous types of visitors who do not want to miss out on any opportunity.

Free shipping can help convince your visitors…

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FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

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FutureNow Post
Tuesday, Jul. 24, 2012 at 9:50 pm

How to Effectively Communicate Analytics Data

July 24th, 2012
Communicating web analytics data to executives who have little or no experience data digging themselves can be a challenge for any analyst. There are dozens of metrics in your analytics account- page views, time on site, unique visitors, cost per click, bounce rate, conversions-the list is endless.  Reports containing all of these metrics are not only confusing but completely worthless.  Some metrics in your analytics account will speak loudly to your online marketing team…

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FutureNow Post
Thursday, Jun. 21, 2012 at 1:30 pm

SEO Workshop Part 5: Design Tips for Development

June 21st, 2012

Welcome to the 5th installment of our SEO workshop series.  If you missed the first four posts, you can catch up by viewing them here:

SEO is EASYKeywordsKeywords In HeadlinesBody Copy

SEO Design and Development Best Practices

Everyone seems to be going crazy these days about ‘the secrets’ to optimizing their site for search engines.  The good news is, the only real secret is continued hard work and dedication.  The…

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FutureNow Post
Monday, Jun. 11, 2012 at 11:00 am

SEO Workshop Part 2: Keywords

June 11th, 2012
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here.  It covers the most important part of SEO, optimizing your pages for PEOPLE first.  Today we will briefly touch on how to find what keywords will most effectively speak to your visitors and to search engine crawlers. When you get started on your SEO journey, you will need to identify your keywords.…

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FutureNow Post
Wednesday, Jun. 6, 2012 at 1:42 pm

SEO Workshop Part 1: SEO is EASY

June 6th, 2012
Slice of cherry pie-the cherries are the letters S E OWhy SEO?

Here at FutureNow we like to preach Conversion Rate Optimization as the most important step in your marketing strategy. Conversion Rate Optimization is the most important part of your online marketing campaign-thats why we preach it.  We do understand that your site traffic is important too.  We like to think of traffic in different terms though-we prefer to say “the people who visit your site.”  They aren’t cars lined up on the information super…

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FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

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FutureNow Post
Wednesday, Dec. 29, 2010 at 12:54 pm

Not All Optimization Is Equal: Don’t Substitute SEO for CRO

December 29th, 2010

The end is near… of 2010 that is. A New Year is upon us. It has been 9 months since Brendan Regan wrote a post about the overlaps between CRO and SEO, and I propose that we take a moment to re-read that post, one or two others that do a good job of highlighting a key issue, and get things straight in 2011. What I’m talking about here is the basic difference between Search Engine Optimization (SEO) and Conversion…

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