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FutureNow Article
Wednesday, Sep. 5, 2007

Digital Camera Shops Miss the Big Picture

September 5th, 2007

digital_camera_2.jpgWhat’s the #1 complaint about point-and-shoot digital cameras?

That was Bryan Eisenberg’s morning riddle today. It’s a great question, and one I was sure to answer incorrectly — Bryan isn’t known to ask rhetorical questions without punchlines.

Now, before you read my response, close your eyes for a moment and think of three possible answers.

Seriously, stop cheating and humor me… ;)

Eyes back open? Good. It’s easier to read that way.

I guessed:

Shoddy image stabilization — With all the hype over new image-steadying technology,…

...continue to read "Digital Camera Shops Miss the Big Picture"

FutureNow Post
Monday, Aug. 27, 2007 at 7:15 am

SEO Ethics: New York Times is Challenged

August 27th, 2007

SEO ethics restricted area Clark Hoyt, the New York Times public editor, serves as the readers’ representative. In his Op Ed column, he writes:

A BUSINESS strategy of The New York Times to get its articles to pop up first in Internet searches is creating a perplexing problem: long-buried information about people that is wrong, outdated or incomplete is getting unwelcome new life.

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing…

...continue to read "SEO Ethics: New York Times is Challenged"

FutureNow Article
Friday, Aug. 24, 2007

Push vs. Pull Messaging and Visitor’s Intent

August 24th, 2007

A recent New York Times article covered the advent of some new platforms for showcasing video clips of funny ads with intent of attracting, or “pulling,” visitors seeking ads that promise to entertain; a move the article implied might be the answer to TiVo, media fragmentation, and a host of other problems affecting traditional advertising. What the article misses, though, is the need to account for viewer intent and message repetition.

First, a little background.

In Waiting for Your Cat to Bark, Jeff…

...continue to read "Push vs. Pull Messaging and Visitor’s Intent"

FutureNow Post
Wednesday, Aug. 22, 2007 at 1:13 pm

“Viewer-Friendly” YouTube Ads — Says Who?

August 22nd, 2007

There’s been quite a stir since YouTube announced it would show banner ads in its videos. (If you didn’t catch this morning’s Times article, it’s worth reading.) The ads are essentially opaque banners at the bottom of the videos that appear 15-seconds in. For now, the ads will only appear on affiliate sections such as NBC’s YouTube channel and the other thousand or so like it.

Google calls the ads not just “engaging” but “viewer-friendly” — which, in PR-speak, roughly translates to,…

...continue to read "“Viewer-Friendly” YouTube Ads — Says Who?"

FutureNow Post
Friday, Aug. 3, 2007 at 2:00 pm

Facebook Advertisers Get Nervous

August 3rd, 2007
FutureNow Post
Tuesday, Jul. 31, 2007 at 10:15 am

Marketing Jewelry to Women

July 31st, 2007

sentiment sellsEvery piece of jewelry tells a story. Ask any woman about a piece of jewelry she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany.

I got this in St. Martin. I looked at it in the store and I loved it. My husband snuck back the next day and bought it as a surprise.

Jack bought this for me when he was in Asia. It’s Burmese jade. It’s a really powerful stone. The ancient Chinese…

...continue to read "Marketing Jewelry to Women"

FutureNow Post
Thursday, Jun. 28, 2007 at 5:34 pm

Do French Canadians Search Different?

June 28th, 2007
FutureNow Post
Tuesday, Jun. 26, 2007 at 5:44 am

Your Email Marketing Sucks!* Study Says So…

June 26th, 2007
FutureNow Post
Monday, Jun. 11, 2007 at 2:25 am

Why Testimonials Do (and Don’t) Work

June 11th, 2007

Brilliant testimonial from DistinctionBeauty.comTestimonials work really well.

Testimonials don’t work at all.

No, I’m NOT suffering from some sort of personality disorder (though some might disagree). There are times when testimonials are incredibly powerful, and times when they might actually hurt you.

Testimonials hurt you when people don’t think they’re real. Anything that sounds vague or cliché can smack of insincerity.

Three traits of strong testimonials… #1 – They’re Specific.

Vague testimonials don’t really tell the customer anything.

A vague testimonial reads like: “I was very satisfied with your hotel’s service.”…

...continue to read "Why Testimonials Do (and Don’t) Work"

FutureNow Post
Thursday, May. 17, 2007 at 10:29 am

The Difference Between Edgy and Creative

May 17th, 2007
Marketing Optimization Blog
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