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FutureNow Post
Tuesday, May. 15, 2007 at 9:34 am

Please, Sir, May I Have My Hour Back?

May 15th, 2007
FutureNow Post
Tuesday, May. 15, 2007 at 7:48 am

Readersvoice.com

May 15th, 2007

What a wonderful and simple idea. Readersvoice.com aims to give people a few good reading tips. It brings authors together and interviews them in a refreshing and down-to-Earth format. Do you think a forum like this might sell books?

How could you get people together to discuss your products or service categories in a readable or viewable format? Here is an example of what you can get from the Web Analytics Association‘s Four Gurus for You Breakfast at last week’s Emetrics Summit.

...continue to read "Readersvoice.com"

FutureNow Post
Monday, May. 7, 2007 at 12:01 pm

Technorati: Authoritive or Irrelevant?

May 7th, 2007

cartmanrma.gifShel Israel, co-author (w/ Robert Scoble) of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, discusses the A-word (“Authority”) and it’s meaning in relation to relevance. Mistaking relevance for popularity or creativeness is common.

Technorati released a new ranking system last week. It comes as NO surprise that technology models like Technorati would mimic this flawed model.

We’re currently sorting through thousands of posts to bring you the most relevant interactive marketing blog posts. Where do you find the most…

...continue to read "Technorati: Authoritive or Irrelevant?"

FutureNow Article
Thursday, May. 3, 2007

Does Verizon Pay People To Lie?

May 3rd, 2007

verizon_2.jpgOnce you click, it shows you a bunch of options all of these related to their cell phones and not one that would help you sort wireless cards (they could have had things like PC or Mac, connection speeds, external or internal antenna, etc.) Okay, time to close that because that won’t help any. Verizon hasn’t gone through the effort to answer the 3rd question of the Persuasion Architecture process (see questions above). What information do I need to be…

...continue to read "Does Verizon Pay People To Lie?"

FutureNow Post
Tuesday, Mar. 20, 2007 at 7:21 am

How to Rank in Google Blog Search

March 20th, 2007

Google Blog Search Looks for RelevanceAccording to the Google Operating System blog, unlike most blog search engines, Google Blog Search ranks the results by relevancy. According to a new patent Google uses indicators to reflect the quality of a blog or of a blog post.

To rank the search results, Google combines a quality score obtained by mixing those signals with a relevance score (IR score) that depends on the query. “The IR score may be determined based on the number of occurrences of the search terms…

...continue to read "How to Rank in Google Blog Search"

FutureNow Post
Thursday, Mar. 1, 2007 at 3:09 am

Godin on Surprising Broca

March 1st, 2007

Seth had a short but impactful post on his blog earlier this week, about cutting through the clutter of every day life. He wrote:

“But if you want the word to spread, if you expect me to take action I’ve never taken before, it seems to me that you need to do something that hasn’t been done before. It might not feel safe, but if you do the safe thing, I guarantee you won’t surprise anyone. And if you don’t surprise anyone,…

...continue to read "Godin on Surprising Broca"

FutureNow Post
Wednesday, Feb. 14, 2007 at 4:00 pm

Search Engine Marketing and the 2008 Election

February 14th, 2007

All politics aside, observing the 2008 US Presidential election from a marketing perspective alone will be quite fascinating.

How effective will the candidates be at using the the web and all it’s mojo? techPresident is a blog set up to do just that, check out this post about how the current candidates are utilizing (or not) Google Pay Per Click (PPC).

It’s time all candidates recognize the power of search to drive highly-targeted traffic to their fledgling websites. Get cracking, everyone! We’re watching.

We’ll be…

...continue to read "Search Engine Marketing and the 2008 Election"

FutureNow Post
Thursday, Feb. 8, 2007 at 12:13 pm

How to Shoot Yourself in the Foot with Search Engine Optimization

February 8th, 2007

Icon___Shoot_Foot.jpgWe’ve pleasantly lectured you about creating personas to help you empathize with your customers; to understand WHY they do what they do, so you can create a buying process that gives visitors what they want. This, in turn, lets you achieve your goals and increase conversion.

You have probably used some kind of Search Engine Optimization (SEO) tactics to help you drive more traffic. Chances are, you’ve managed to increase traffic to your site using these techniques alone. More people are seeing your…

...continue to read "How to Shoot Yourself in the Foot with Search Engine Optimization"

FutureNow Post
Wednesday, Feb. 7, 2007 at 4:14 am

Touchdown! GoDaddy Discovers Online Conversion

February 7th, 2007

According to GoDaddy.com’s recent Super Bowl ad, “Everybody wants to work in marketing.”

Why’s that? At GoDaddy, marketing these days means parties, champagne, t-shirts, and… transparency. And so we say, “you’re welcome.” (I’ll explain later. In the meantime, we should congratulate GoDaddy CEO Bob Parsons for getting his metrics straight. The Magic Kingdom awaits your arrival, sir.)

In a guest piece on AdFreak’s Super Bowl blog, Parsons responded to critics of GoDaddy’s not-so-shocking-for-the-00′s ad–replayed no less than three times, mind you–with some equally…

...continue to read "Touchdown! GoDaddy Discovers Online Conversion"

FutureNow Post
Tuesday, Feb. 6, 2007 at 1:28 pm

Are Your Customers Tightwads or Spendthrifts?

February 6th, 2007

I like to consider myself a tightwad. I don’t like to spend money on “stuff”. I’m not that into clothes, or jewelry, or even….shoes (gasp!). My sister will spend over $600 for a pair of stiletto heels and I shudder at having to pay $25 for a pair of flip flops. She insists we cannot possibly be related.

I was staying at a hotel in Ft. Lauderdale and walked 12 blocks to a 7-Eleven to buy water because I knew it…

...continue to read "Are Your Customers Tightwads or Spendthrifts?"

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