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FutureNow Post
Tuesday, Dec. 4, 2012 at 5:40 pm

Search Engine Real Estate: The costs behind having a site on Google 5th Avenue

December 4th, 2012
How Much Does It Really Cost To Build a Website?

It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you that much, you are not likely finding success.  Maybe you already realize this and are allocating a proper budget for the success of your online business, but others…

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FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

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FutureNow Post
Wednesday, Aug. 22, 2012 at 5:10 pm

Google Content Experiments-The Good, the Bad and The Alternatives

August 22nd, 2012

Google Website Optimizer is gone.  It has been replaced with Google Content Experiments.  Countless articles and blog posts have been written on how this change will affect testing for everyone.  This blog post will briefly outline why Google Content Experiments will make your life better, but might make your life harder, and will show you some alternative testing tools that this change should draw your attention to.

Why We Love Google Content Experiments

Regular Expressions Filter Out IP’s

RegEx is…

...continue to read "Google Content Experiments-The Good, the Bad and The Alternatives"

FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

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FutureNow Post
Monday, Jun. 11, 2012 at 11:00 am

SEO Workshop Part 2: Keywords

June 11th, 2012
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here.  It covers the most important part of SEO, optimizing your pages for PEOPLE first.  Today we will briefly touch on how to find what keywords will most effectively speak to your visitors and to search engine crawlers. When you get started on your SEO journey, you will need to identify your keywords.…

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FutureNow Post
Thursday, Dec. 8, 2011 at 7:30 am

12 Days of Conversions: Day 12-Resources

December 8th, 2011

This holiday, I would like to share with you a comprehensive list of resources I have found to be useful in my career as an analyst.  When I started out, I spent weeks just looking for quality information on the web that would help to break into the field.  As we well know, you can’t just ‘go to school’ to be great at website optimization.  While programs are popping up here and there, not…

...continue to read "12 Days of Conversions: Day 12-Resources"

FutureNow Post
Tuesday, Apr. 13, 2010 at 11:18 am

How To Test Your Page Layout for Horizontal Attention

April 13th, 2010

Jakob Nielsen’s group is at it again: more eye-tracking research!  We’ve blogged about Jakob’s findings before, and even questioned if they yield hard and fast rules for layout, so naturally we were intrigued to see his group has been crunching the numbers on a recent eye-tracking study, and came up with some interesting insights on how people look at web pages horizontally.

This is just the type of data to fascinate me, but their chart lacked the visual quality that…

...continue to read "How To Test Your Page Layout for Horizontal Attention"

FutureNow Post
Wednesday, Oct. 28, 2009 at 9:00 am

How Would Sterling Cooper Deal with Digital Natives?

October 28th, 2009

I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “Digital Natives,” feel about the Web.  Like all surveys of this age group and how they interact with technology, it was fascinating.

The survey involved nearly a thousand participants ages 16 to 24, and the good news for us as online marketers was that 75% of respondents said that they “couldn’t live without the Internet.” Wow, that’s a bold statement indicating that the Web will continue to be a…

...continue to read "How Would Sterling Cooper Deal with Digital Natives?"

FutureNow Post
Monday, Aug. 3, 2009 at 12:49 pm

Top 10 Online Retailers by Conversion Rate: June 2009

August 3rd, 2009

Here are the top 10 converting websites for June 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 24.0 2. Vitacost 23.3 3. 1800Flowers 19.5 4. Roamans19.2 5. Office Depot 18.5 6. Blair 17.3 7. QVC 17.0 8. Victoria’s Secret 16.8 9. DrsFosterSmith.com 16.4 10. Amazon 16.4

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Fireclick Index

Increasing your conversion rate requires…

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FutureNow Post
Tuesday, Jul. 28, 2009 at 10:19 am

Tests Indicate Ogilvy’s Old-School Layout Still a Winner

July 28th, 2009
Human nature hasn’t changed and neither have the priorities required for successfully conveying your message.

Ogilvy on Advertising-1Contrary to common opinion, David Ogilvy didn’t have a preference for long copy.

What he had was an overwhelming bias towards anything that had been proven to work (which included long copy).  Ogilvy’s real, professed preferences were for consumer testing, research-driven techniques, and performance-based advertising in the truest sense of the term.

Based on those things, the conclusion he came to was that messaging and relevance had…

...continue to read "Tests Indicate Ogilvy’s Old-School Layout Still a Winner"

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