The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?

Hmmm, I wonder if her name triggered some sp*m filters.

Check out this Paris Hilton Celebrity Review and let me know who you think will be next

...continue to read "Paris Hilton, Yes, Paris Hilton"

Let’s see, um, well. . . I’m thirty. . . Make that twenty-nine. . . I enjoy sushi. Except octopus; the suction cups freak me out. I love long walks on the beach, especially with my dogs — which is fun since Natasha loves to terrorize Yorkies and Boris likes to roll in seagull poop.

My idea of a good time is curling up with a soy protein shake and reading about neurology, quantum physics, or Harry Potter. I think I’m…

...continue to read "Is there a Dating Profile Doctor in the House?"

Book Review: Marketing in the In-Between I have a confession to make. I’m a geek. Really. If I were a guy, I’d have a pocket protector.

I was reminded of this on a recent plane ride when my seat-mates were reading the latest James Patterson book, The Memory Keeper’s Daughter and You: On a Diet. I had my usual pile of books, including Playing the Quantum Field, The Female Brain, 50 Psychology Classics and Marketing in the In-Between: A Post Modern…

...continue to read "Data Can Tell You ‘What’ People are Doing, Not ‘Why’"

Books are hard to sell; trust me as a two-time NY Times best-selling author I speak with some authority on this subject. Guy Kawasaki sold me a book, with his review, I wasn’t really sure that I cared to read. He showed the picture you see and he provided fifteen excerpts from Founders at Work by Jessica Livingston to make the sale. So couldn’t I have read a little bit of it in a book store or online? Weren’t there other…

...continue to read "Founders at Work - Sold!"