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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Thursday, Dec. 1, 2011 at 7:30 am

12 Days of Conversions: Day 7-Comparison Shopping

December 1st, 2011

five christmas trees that resemble a star rating systemPeople love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.

1.  Feature Product Reviews

If you do not already ask your customers to review your products, you are missing out on the big bucks!  …

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FutureNow Post
Wednesday, Feb. 10, 2010 at 9:36 am

What Makes a Product Review Great? 7 Tips That Count

February 10th, 2010

Anyone that knows me knows that I’m passionate about my job.  I get to be an investigative reporter, go undercover by transforming myself to think like various different personas to analyze my client’s online performance, and help them make changes that ultimately lead to higher sales and/or leads. That doesn’t seem like a “job,” right? I feel like I’m solving mysteries every day for my clients, and uncovering tremendous opportunities at the same time.  I think I should get…

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FutureNow Post
Wednesday, May. 6, 2009 at 8:50 am

You Can’t Edit Your Way Out of Negative Reviews

May 6th, 2009

Very simply, reviews increase conversion rates.  And several studies point to the fact that, yes, even negative reviews help.

It all boils down to credibility.  Customer reviews simply have more credibility than your sales copy, so they inspire more confidence in the buyer.  And negative reviews lend credibility to the review process itself, standing as visible proof that the reviews are not edited.

Makes sense right?  Sure it does, until you find yourself staring at the (perceived) ability…

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FutureNow Post
Tuesday, Jan. 27, 2009 at 7:34 am

Video Views Up, When Will Sales Follow?

January 27th, 2009

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online.

We’ve commented any number of times on GrokDotCom that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality,…

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FutureNow Post
Friday, Jan. 9, 2009 at 9:38 am

Yelp Reviewer Lands in Court

January 9th, 2009

A San Francisco chiropractor, Steven Biegel, has sued Christopher Norberg over negative reviews he published on Yelp, the Web site that rates businesses, according to the San Francisco Chronicle. In his review, Norberg criticized Biegel’s billing practices and said the chiropractor was being dishonest with insurance companies.

When the chiropractor complained about the review, Norberg replaced it with a new entry a few weeks later that said:

“I think that he is trying to scare me into removing a negative post (that…

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FutureNow Post
Tuesday, Jul. 22, 2008 at 9:17 am

Paris Hilton, Yes, Paris Hilton

July 22nd, 2008

The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?

Hmmm, I wonder if her name triggered some sp*m filters.

Check out this Paris Hilton Celebrity Review and let me know who you think will be next ;-)

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FutureNow Post
Tuesday, Aug. 14, 2007 at 10:05 am

Is there a Dating Profile Doctor in the House?

August 14th, 2007

The doctor is in...Let’s see, um, well. . . I’m thirty. . . Make that twenty-nine. . . I enjoy sushi. Except octopus; the suction cups freak me out. I love long walks on the beach, especially with my dogs — which is fun since Natasha loves to terrorize Yorkies and Boris likes to roll in seagull poop.

My idea of a good time is curling up with a soy protein shake and reading about neurology, quantum physics, or Harry Potter. I think I’m…

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FutureNow Post
Monday, Apr. 9, 2007 at 8:13 am

Data Can Tell You ‘What’ People are Doing, Not ‘Why’

April 9th, 2007

Marketing_in_the_In_Between Book Review: Marketing in the In-Between I have a confession to make. I’m a geek. Really. If I were a guy, I’d have a pocket protector.

I was reminded of this on a recent plane ride when my seat-mates were reading the latest James Patterson book, The Memory Keeper’s Daughter and You: On a Diet. I had my usual pile of books, including Playing the Quantum Field, The Female Brain, 50 Psychology Classics and Marketing in the In-Between: A Post Modern…

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FutureNow Post
Thursday, Mar. 8, 2007 at 8:21 am

Founders at Work – Sold!

March 8th, 2007

Founders at Work by Jessica LivingstonBooks are hard to sell; trust me as a two-time NY Times best-selling author I speak with some authority on this subject. Guy Kawasaki sold me a book, with his review, I wasn’t really sure that I cared to read. He showed the picture you see and he provided fifteen excerpts from Founders at Work by Jessica Livingston to make the sale. So couldn’t I have read a little bit of it in a book store or online? Weren’t there other…

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