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ROI

FutureNow Post
Thursday, Jun. 7, 2007 at 2:28 pm

Holy Traffic Cost Inflation: Paid Search ROI Down 43%!?

June 7th, 2007

With paid search, even the most shocking news isn’t really. Consider these figures just in from ClickZ:

Despite continued growth in search spending, ROI on search campaigns in Q1 was down 43 percent since last year, according to the latest search trend report from DoubleClick’s Performics unit. That makes sense when you think about it, since more and more advertisers are competing for the same limited pool of clicks, bidding up prices and squeezing their margins in the process. The winner in…

...continue to read "Holy Traffic Cost Inflation: Paid Search ROI Down 43%!?"

FutureNow Post
Wednesday, May. 23, 2007 at 5:10 am

Investors, Speculators, Shareholder Value, and Other Half-Truths

May 23rd, 2007

Is greed really good?Business Week columnists Clayton M. Christensen & Scott D. Anthony make some pretty provocative comments about maximizing shareholder value in their column “Put Investors In Their Place: Why pander to people who now hold shares, on average, less than 10 months?”

For instance…

Perhaps it is time for companies to adjust the paradigm of management responsibility:

“You are investors and speculators, not shareholders, and you temporarily find yourselves holding the securities of our company. You are responsible for maximizing the returns on your investments.…

...continue to read "Investors, Speculators, Shareholder Value, and Other Half-Truths"

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