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FutureNow Post
Tuesday, Oct. 30, 2012 at 7:57 pm

Functional Color: How To Use Color For Successful Site Navigation

October 30th, 2012
Why Is Color Important to your Website?

Marketing Research has cranked out thousands of studies over the  years to understand which colors motivate people to buy.  There is good reason for marketers to focus on color- people respond to it. Color can change the look and feel of your brand and help people navigate your website.

We hope to share with you some of the elementary principles on how the mind searches for colors to take action. You can use this…

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FutureNow Post
Tuesday, Jun. 19, 2012 at 1:00 pm

SEO Workshop Part 4: Body Copy

June 19th, 2012
Content For Your Web Pages

Welcome to the forth installment of our SEO workshop series.  Today we will guide you through the world of writing good body copy in order to both satisfy your visitors and the Search Engine Crawlers you are viaing for the attention of.  Before you start working on your body copy make sure your site is first optimized for the human experience, you have your most important keywords in hand, and you have dedicated your…

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FutureNow Post
Thursday, Jun. 14, 2012 at 10:00 am

SEO Workshop Part 3: Keywords In Headlines

June 14th, 2012

whorl news headline to present an article on creating quality headlines-'ufo lands in suffolk'This is the third part of our series presenting a methodology of how to present content on your site in a way that makes it easier for search engine crawlers to find and index the pages of your site.  You can catch up by first reading about keeping people at the forefront of your mind when working on SEO and then how to figure out which keywords will be most suitable to your landing page.

In this post you’ll discover the…

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FutureNow Post
Monday, Jun. 11, 2012 at 11:00 am

SEO Workshop Part 2: Keywords

June 11th, 2012
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here.  It covers the most important part of SEO, optimizing your pages for PEOPLE first.  Today we will briefly touch on how to find what keywords will most effectively speak to your visitors and to search engine crawlers. When you get started on your SEO journey, you will need to identify your keywords.…

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FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

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FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

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FutureNow Post
Tuesday, Nov. 29, 2011 at 7:30 am

12 Days Of Conversions: Day 5-Paid Search Campaigns

November 29th, 2011

Keyboard with blue christmas tress and red 2011 keysSpend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time between Thanksgiving and New Year’s, so it is only natural to increase PPC spend during this time.  Make sure your additional spend is as fruitful as possible by following these 5 tips to increase revenue on PPC spend over the holiday season:

#1 Maintain Scent

The…

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FutureNow Post
Monday, Nov. 28, 2011 at 7:30 am

12 Days of Conversions: Day 4-Holiday E-Mails

November 28th, 2011

Red Mail Bow With Christmas Colored LettersHoliday Newsletters are a mandatory campaign strategy.  With so many ecommerce sites competing for attention, you need to make sure your customers remember you over the holidays.  When visitors are buying gifts for others, they have different intent, needs and motivations than when buying for themselves.  They may be compulsive in their buying behavior or they may require a lot of reassurance. Understanding you prospect’s buying styles can be difficult, but worth the effort since last minute…

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FutureNow Post
Monday, Oct. 17, 2011 at 7:30 am

A Picture is Worth a Thousand Clickthroughs

October 17th, 2011
Why Segment for Images?

It is important to always be aware of how each of your prospective visitors manages information. Some are brand loyalists, some buy what their friends already own or have mentioned they would like to own, some look for the best bargain, and others just want to find what they are looking for as quickly as possible (to name a few behavioral characteristics).  Depending on what you are looking for, you and your visitors probably…

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FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

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