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FutureNow Post
Wednesday, Jul. 1, 2009 at 9:32 am

Shopping Cart Abandonment Woes

July 1st, 2009

Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.

Why were shoppers abandoning their carts?

46% of online shoppers said high shipping charges were a “very important reason” for emptying carts. Is free shipping a must in this economy? Have you tested personalized shipping offers based on location?

Other reasons for…

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FutureNow Post
Monday, Jan. 12, 2009 at 8:59 am

Please Keep Our Message On Target

January 12th, 2009

Anthony Garcia, our Lead Persuasion Architect, sent everyone at FutureNow a video about OnTarget™. We all commented and then he produced the version you can watch below. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of client results it produces. However, you may not be aware of those things and that is what makes your feedback much more valuable to us than our internal critique.

In the spirit…

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FutureNow Post
Thursday, Aug. 28, 2008 at 5:13 am

What is Continuous Improvement?

August 28th, 2008

Join Dr. Ralph Wilson, Jim Sterne and I, as we explain in this 7 minute video what “continuous incremental improvement” means and how to get started with it.

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What obstacles do you face in getting your organization to adopt a continuous optimization process? Do they need to see more success stories like these?

Editors Note: If you want to learn more about marketing optimization and meet Ralph, Jim and Bryan, register for the eMetrics Marketing Optimization Summit in Washington DC, October 20-23rd.…

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FutureNow Post
Thursday, May. 1, 2008 at 2:25 pm

Tips From a Client Who Doubled His Conversion Rate

May 1st, 2008

FutureNow client Patrick Sullivan When I wrote about how Mint.com quickly builds trust with visitors, I forgot to mention that — although coworkers had recommended Mint’s financial planning service — a former FutureNow client had written in to say he was impressed by how Mint’s website appeals to the four buying modes.

Ah, yes, the four buying modes; Spontaneous, Competitive, Methodical and Humanistic.

Since I was stuck in Competitive (fast + logical) buying mode, I ended up blogging about how Mint’s site addressed my trust concerns by…

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FutureNow Article
Monday, Feb. 11, 2008

Screencast: How the Super Bowl Ads FUMBLED Online

February 11th, 2008

no stain. no gain.This year’s Super Bowl ads once again found us scratching our heads. If you’re going to spend $2.7 million for 30 seconds of air time in order to send people to a website, why not sell them your product once they get there?

In this screencast, we’re going to show you how two brands — Tide to Go and Under Armour — continue to miss out on converting browsers into buyers, even after the post-game traffic surge is over. Depending on…

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FutureNow Post
Friday, Dec. 7, 2007 at 6:00 pm

Screencast: Making Online Gift Shopping Easier

December 7th, 2007

from Etsy.comAlthough the idea of shopping for gifts online sounds easy, too many e-commerce sites make it more difficult than it should be. Sure, you could buy a gift card for everyone on your list, but what does a piece of plastic really say about how you feel? What ends up happening when customers give these unoriginal “gifts” is that they end up sending friends and family back to the same websites that didn’t inspire them to buy something cool in the…

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FutureNow Post
Friday, Nov. 16, 2007 at 3:59 pm

Screencast: Guarantee Holiday Sales

November 16th, 2007

...says Best BuyOne of the most important — and often overlooked — ways to boost your conversion rate while improving the experience for your customers is to focus on point-of-action assurances. Basically, these are the messages that smart e-commerce sites give us, just as we’re ready to check out. Point-of-action reassurances help us overcome that one last moment of doubt (“I think she hinted at this one, but can I exchange it if she wants that other digital camera instead?”). These types…

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FutureNow Post
Friday, Oct. 26, 2007 at 10:45 am

Screencast: Building Trust & Credibility Online

October 26th, 2007

If the roof of your home started leaking, you probably wouldn’t waste much time trying to fix it. And unless you happen to be a carpenter, you’re likely to find someone else to do the job. You’d probably call a professional; someone with experience, who can find the source of the problem and patch things up. A leaky roof isn’t generally a good place to shop on price alone. You want to know that whomever you hire can be trusted.

Well,…

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FutureNow Article
Friday, Oct. 12, 2007

Screencast: Does Your Site Appeal to All Buying Modes?

October 12th, 2007

depth of insight personasYou may have heard the news that I joined the faculty at MarketMotive. I had a great time recording my first session, “The Power of Perspectives in Persuasion.” During the session, I explained perspectives (the four basic personality types) and how they impact what people look for on a website.

People View the World Through All Four Perspectives

At Future Now, we always caution people to be careful not to use this information to stereotype. While individuals operate from each of these perspectives,…

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FutureNow Post
Friday, Sep. 28, 2007 at 10:38 am

Screencast Smackdown: Wii vs. Xbox 360

September 28th, 2007

When you have as many kids as I do, video games are a necessary part of life.

xbox_vs_wii.jpgMy family’s been hobbling around on the original Xbox for a few years now, and I’ve decided a game console upgrade is long overdue. If I were more patient, I suppose I could wait until Christmas — but patience is overrated. I supposed the release of Halo 3 has me chomping at the bit. (At least I’m not the only one. Check out how Halo…

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