Search Engine Marketing
Page Zero “Winning the Paid Search Game” Seminar, Toronto
Who: Page Zero’s Andrew Goodman and Mona Elesseily
What: From the event website:
Google AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take in nearly $20 billion a year from advertisers. The reason for their success is simple: measurable, direct responses from target customers… without intrusive methods. Fabrice Taylor recently wrote that Google AdWords is like a “smart bomb” that threatens to push many old media models into obsolescence.
Is it time to get your company up to speed?
This hands-on, intensive half-day seminar is designed to kick your paid search campaign performance into high gear. Led by authors and globally recognized speakers Andrew Goodman (Winning Results with Google AdWords) and Mona Elesseily (Mastering Panama).
A combination of the latest tips and techniques, insights into the principles driving profitable campaigns today, and hands-on custom workshop sessions using live campaigns. A small-group setting ensures personalized attention to your marketing objectives.
When: 9 a.m. - 1 p.m. EST | Thursday, May 15, 2008
Where:Westin Harbour Castle Hotel, Toronto, Ontario
Why: Because you’re responsible for online marketing campaigns and you’re looking to learn direct response methodologies as they’re manifested through keyword searches.
How much? Only $329 CDN, with a lot of bonus materials included. See the Page Zero event site for details.
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Why Free Web Tools Make Customers Want to BUY NOW
Makeup is like deodorant to me. I would rather not think about it — ever — and I only wear it because I have to.
I don’t know makeup brands or colors, and I don’t care enough to research what makeup would be right for me. Usually, my need for makeup only results in a purchase if a friend recommends something specific, or when I run out of an essential piece, like mascara. Then I’m found sprinting to the local pharmacy to pick one that looks decent.
How do you look for people who aren’t looking for your product? Anticipate their need.
Search engine marketing is a great platform for gaining the attention of those who already have some kind of motivation, need or want for a particular solution. It’s much more difficult to get the attention of people who don’t currently need or want whatever it is you sell.
Historically, the most common forms of online marketing tactics used to gain the attention of potential customers have been pay-per-click advertising, banner ads and email marketing. But today’s customers are ignoring unwanted marketing efforts, so our tactics can easily fall flat. In order to get a higher return on investment, marketers need to find new ways to speak to customers and help them figure out what they want.
How do you speak to potential customers when they aren’t listening? Find out when and where they’re listening and provide an experience that fuels demand for your solution.
Social networking sites are growing by the second and people are looking for more interactivity and experiences online. TAAZ.com captured my attention by first offering me an interactive experience.
First, I uploaded a picture of myself without makeup:
Then I proceeded to add different eye shadows, lip liners, mascaras, etc. Each shade or style that I chose was a real product color and brand. The quality of the widget impressed me, so I spent a good deal of time uploading the image of myself and messing around with different styles and colors.
Apparently, I was going for the Cindy Lauper look!
Not a bad look, I know, but I digress. 
Eventually, I played around with some shades I would have never even thought of purchasing and realised that some of them actually didn’t look too bad on me. Not only could I interact with different colors and brands of makeup, I could actually see what they looked like on me without ever trying it on.
There are some things TAAZ still needs to work on. The hair portion of the widget doesn’t look as real as the makeup portion. They don’t yet offer hair dyes relating to the color of hair you choose to place on your image.
I could go on, but suffice it to say, the look I ended up with…
…didn’t exactly measure up to their best makeovers. Still, this is a smart way to attract ad dollars from cosmetics brands like Revlon (pictured) and Sephora (which currently has banners on the site).
There’s also a great opportunity here to push the business model further. For instance, TAAZ could create a Facebook widget so users could share their makeovers amongst friends. They could get one of their advertisers to sponsor a “best makeover” competition. You get the idea.
In case you haven’t heard us talk about “The ROI of Free,” here’s what we mean: If you want to gain the attention of potential customers who aren’t actively searching for the solutions you offer, don’t just tell them about your solution, give them a way to interact without having to commit to anything. Bring the visitor into the experience and let the experience sell itself.
What are some interactive marketing examples you’ve seen have turned you into a sale or lead?
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Written by:Melissa Burdon
The Good, The Bad & The Pay-Per-Click Ugly
A few months ago, I showed how Dell had bought a PPC ad for “bestbuy Sony DSC-W80,” and although they were smart to buy this highly-targeted search term, there was no follow-through on the landing page.
Bryan Eisenberg bought the camera last year and was so happy with its performance that he’s been spreading the word around the office ever since. After doing a routine Google search, we noticed — unsurprisingly — that there are a lot of bidders for the term “Sony DSC W80″.
What we soon found was that, much like Dell, the landing pages these other e-tailers were taking visitors to illustrated everything from the good, to the bad, to the PPC-ugly.
Plenty of options…
Looks like there’s a lot of competition for this search term. If a searcher clicks one link and doesn’t find what they’re looking for, it will be easy for them to hit the Back button, to see if the competition makes learning about it — and eventually buying it — easier.
When customers have this many options, getting your link on the front page of Google isn’t enough; you have to bring them as far into the buying process as you can with the information you are given. Lets take a look at how well the different options presented here do at bringing the searcher closer to the purchase.
Make sure the Landing Page works
Walmart.com had one of the top 3 paid search results. When we click their link, we assume we’ll be taken where we’ll easily find the product that was advertised. Instead, the customer is brought to a non-working page (curiously titled “walmart9.com”), forcing them to click the Back button.
Obviously, Wal-Mart needs to update this URL. While it may have once led somewhere, it now only brings frustration to the camera-seeking masses. They’re losing sales and paid search credibility with anyone who clicks it.
Walmart.com surely has a massive PPC budget to oversee, and updates like this can slip through the cracks. But it serves as a good reminder to keep tabs on your paid search ads. If you notice one is converting poorly, or not at all, you should at least make sure the landing page works.
Give us a Brand or Category Page (at least)
Thankfully, Vanns.com doesn’t give us a broken link, yet it merely brings us to the homepage. This won’t do.
Since I typed in a specific brand and model number, I expect to be brought to a Product Page — or, at the very least, a Brand Page or Category Page. They have exact information about the product I’m looking for and they just drop me off on the homepage? Leaving it up to the visitor to first find a tiny “Digital Cameras” link, then navigate through the site to find the Product Page, is an unnecessary gamble, especially since the paid search link promised “Sony DSC W80 in stock!”
Why not take me directly to the Product Page instead of making me scan the homepage just to find a Category Page?
Sony’s word against Bryan’s?
You’d think the company that made the product would have something to say about the camera, even if it’s discontinued — which, apparently, it is. At this point, the halo from Bryan’s positive word-of-mouth is beginning to crack. (”Thanks a lot, buddy. Does this camera really exist?”)
SonyStyle.com is missing out on an opportunity here. Although they no longer make the camera, they could provide links to similar cameras, especially if there’s a newer versions of the same model — which there is. They could use this page to show improvements that were made to the newer model. This page provides visitors with nowhere to go besides Back.
• Manufacturers: It takes time to get the word out about your products. If you don’t take advantage of it, you’ll lose some sales from late adopters (a huge chunk of the market).
• Retailers: Don’t forget to capitalize on positive word-of-mouth from older model numbers. Turn would-be customers for those older products into buyers of the newer ones. If you still offer popular discontinued products, leverage that advantage with targeted Pay-Per-Click ads and Landing Pages.
Unscramble the Search
Finally, the product I’m looking for — and it’s right on the landing page. NewEgg.com has it down. They even show visitors the newer model on the same page!
NewEgg removes all the obstacles a visitor might go through to find the product (they’ve already clearly told Google) they’re looking for. They place visitors in the perfect place; this is where customers are in the buying process when they search for “Sony DSC W80″. It was a little harder to find this camera than it should have been, but ultimately, NewEgg shows how to get the most out of your PPC ads.
New research shows that fewer people are clicking Pay-Per-Click ads on Google. In past discussions on this blog, readers have expressed that they no longer use PPC ads because of numerous bad experiences. Perhaps that’s why so many companies out there aren’t optimizing or paying attention to their PPC ads, which — soon enough — affects how useful they are for consumers.
If Pay-Per-Click is part of your online strategy, make sure your ads are optimized. Otherwise, you’re leaving money on the table. PPC can be very valuable when used properly. But if you neglect it, and the experience isn’t useful for customers, these campaigns can negatively effect your business.
To be truly PPC- and Landing Page-savvy, here’s how to appeal to all buying modes.
. .
[Editor’s Note: Want to convert more customers with your Pay-Per-Click campaign? Contact us.]
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Written by:Daniel McGuigan
Does a 100-ton Drill Rig Need Web Copy?
Last week, one of our readers emailed Bryan after finding herself in a tough situation.
Her firm does content development for websites, so she’d never literally been at a loss for words — not online, anyway — until a new client hired her to write some search engine-friendly copy. For the first time, she questioned whether her client’s site actually needed Web copy to do its job. She was stumped.
The client sells new and used industrial drill rigs, augers, hammer grabs, oscillators — stuff they sell at construction equipment auctions (and, no, you can’t find it on eBay). The current website consists of a few image galleries and, thus far, the conventional wisdom has been that all they need to do is show pictures of massive, earth-moving objects, list some basic technical specs, and that’s all their audience needs to know before buying one of these things at a live auction.
A 100-ton drill rig is a 100-ton drill rig is a 100-ton drill rig, right?
Here’s how our anonymous friend described the situation:
According to the [client], there’s not much to say, and the pictures are apparently more important than words in conveying a description of the item. I suggested adding content — a product description — to each picture, so I could get in keywords and so forth, but there’s so little to say about it, and that’s part of [the] problem.
Their visitors are construction companies who already know what kind of equipment they’re looking for. It’s mostly a matter of price competition and whether they want new or used equipment. So descriptions are hardly necessary, especially with the descriptive pictures telling most of the story.
I’ve worked on a ton of web sites and never encountered this before. Any suggestions on what I can do to help them increase page rank?
Let’s start by unpacking some the dangerous assumptions she’s making:
- There’s not much to say
- Pictures are more important than words
- The problem is that “there’s so little to say”
- Their visitors are all from construction companies
- Their visitors already know what kind of equipment they want
- It’s mostly a matter of price competition
- Visitors already know if they’re looking to buy new or used
- It’s unnecessary to describe such products with text
- Pictures can tell most of the story
- Page rank and content are independent variables
Still, the most dangerous assumption she’s made is that the client’s assumptions are true. Yes, they know their business better than she (or any other consultant) possibly could, but that doesn’t mean they know how to market. Whether they can imagine a scenario where someone might need more than just a picture before purchasing 100 tons of construction equipment is irrelevant.
Besides, has a search engine ever bought an oscillator at auction?
Since this was taken on as an SEO gig, not a strategic planning and copywriting project, it’s based on a false premise (”We’ll pay you to help us rank higher, but you shouldn’t have to do much writing to accomplish that”). Until this client understands the value of Web copy — to both humans and search engines — this blog post will likely rank higher for relevant search terms than their website.
Here’s what Seth Godin says about this common SEO myth in his latest book, Meatball Sundae:
My position is that the clients are the problem, not the consultants. That’s because they want shortcuts, not hard work. The best SEO is great content. Don’t do that and you don’t get much.
Do they really believe “there’s not much to say” about a used hydraulic rotary drill rig that (probably) costs hundreds of thousands of dollars? Where has it been? What type of condition is it in? What sorts of jobs is it best suited for? What distinguishes one design or manufacturer from another? Are the needs of a big-budget construction project manager the same as those of an owner-operator of an excavation company? What should I know about each model before I show up to the live auction to bid? If it breaks, do you sell replacement parts? Is everything being sold “as is”? How long have you been in business? Why should I trust your brand?
These are fair questions, and the current site doesn’t answer one of them. There’s not even an ‘About Us’ page.
Of course the client’s customers “already know what kind of equipment they’re looking for.” Those are the only people who would ever be persuaded by a site with no content!
Could you imagine if a real estate website listed houses that were to go up for auction, but showed nothing except for a few pics of the exterior? This is how Christie’s hypes an upcoming auction. Her client should take a look.
Think that’s a stretch, comparing the way 20th century British art is sold to how one should sell drill rigs online? Volvo Construction Equipment begs to differ.
When Volvo hired Future Now, we started with an uncovery session to get to know their business and its key metrics. Then, based on what we learned, we developed personas to match various customer segments. We then performed a scenario analysis of the site to see how it met the expectations of each persona, and to identify fixes that could be made without a redesign. Once they could see how visitors’ needs were unique, they were able to write copy that sold gigantic new and used construction vehicles, machinery and parts.
There’s still work to be done, but with these adjustments, Volvo CE’s lead generation went up 700%. (Here’s the case study from Web Trends, if you’re interested.)
If her client wants rank well and sell more construction equipment, she needs to know more about their business. The client needs to be more forthcoming and she needs to push back for answers. Of course, it would have been better if they’d discussed these things before she took the job, but if both parties continue to look for quick fixes, the site will continue to be “nothing but pictures of drills, augers, and oscillators.”
. .
[Editor’s Note: This has been the first post in our new “Ask Future Now” series. If you have questions about interactive marketing optimization, let us know in the comments or contact us directly and we’ll start a dialog via email. We’ll answer your question in a new post.
Hat tip to Dave Young for reminding us of the Meatball Sundae excerpt.]
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Written by:Robert Gorell
Is Microsoft Yahoo’s Salvation?
Microsoft made a bid for Yahoo!.
On paper this deal might look right, but how about the cultures?
What do you think; is it a good deal?
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Written by:Jeffrey Eisenberg
Search Engine Strategies, NYC
Who: Join Future Now co-founder Bryan Eisenberg and kicks things off four action-packed days with a session on “Redefining the Customer.”
What: Universal, Personal & Local Search? Facebook? Twitter? YouTube? Podcasts? Social Media? Web 2.0? Businesses are struggling to demystify communications as a new generation of digital possibilities evolve. The customers are clearly in control. The voice of the consumer has never been so easy to find and so hard to decode. Bryan Eisenberg deciphers their messages and explains the evolving new world of marketing, customer loyalty, consumer generated content and social media. Let Bryan teach you how to take advantage of this opportunity to join the conversation. He will show you how to persuade these redefined customers as they ignore marketing.
If you’ve never been to a Search Engine Strategies event in New York City, this is a “must-attend”. The industry converges for a week of spirited discussion, high-level learning and attendees leave with actionable battle plans to go forward with for their companies. For SES Alumni, there will be so much new content and developments that you’ll need to stay on top of and should consider bringing your whole team!
Where: New York Hilton
When: March 17 -20
Why: Because understanding customer motivations and search marketing trends is essential to your business. Besides, if you can make it here, you can make it anywhere (including Google).
More Info: Visit the SES New York homepage for info on pricing, speakers, and travel arrangements for this one-of-a-kind annual event. For the latest, be sure to visit the SES blog.
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Search Marketing Expo (West)
Who: Brian Bond, Future Now VP of Marketing & Products, Ian Lurie (President, Portent Interactive), Bob Tripathi (Search Marketing Strategist, Discover Financial Services), and Gord Hotchkiss (President and CEO, Enquiro) uncover “Search Marketing & Persona Models“.
What: Search Marketing Expo - SMX West is certain to be to the “must-attend” interactive and search engine marketing event of the year on the West Coast, delivering superior value to conference delegates and exhibit hall attendees alike.
SMX West has sessions designed just for you, whether you’re just starting in search marketing or you’re a seasoned expert. Your All Access registration pass gets you in to the more than 50 search marketing sessions on the agenda.
- New to search? Participate in the SMX Boot Camp which covers all the bases of search marketing success: copywriting, link building, paid search fundamentals and search engine friendly web design. After the Boot Camp, you’ll have two full days to dive deep on your areas of interest before SMX West unwinds.
- Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 20 sessions designed just for your skill level.
- An expert? Heard of Search 3.0? Search 4.0? SMX West has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.
Where: Santa Clara Convention Center — Santa Clara, California
When: February 26 - 28
Why: Because your customers are personas just like you (but different) and they’re more likely to find your business if you know what’s motivating their search.
More Info: Visit the SMX West homepage.
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Search Engine Strategies, London
Who: Join Future Now co-founder Bryan Eisenberg and esteemed colleagues for three days of must-see panel discussions for online marketers. (”All Star Analytics Team,” “Converting Visitors Into Buyers,” “Redefining the Customer,” and more!)
What: Organized and hosted by world-renowned search authorities Mike Grehan and Kevin Ryan, this annual event delivers the real-time actionable information you need to grow your business through search engine marketing (SEM/SEO). The Search Engine Strategies conference teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves. You’ll learn…
- How search engines list Web sites for free and through paid placements
- How to get free “organic” traffic by building a site that pleases search engines and your visitors
- How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
- How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don’t!
- How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines
- What’s coming next in the constantly evolving world of Web search, and how you can profit from it.
In addition to what you’ll learn, SES provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing. The conference event promises “the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.”
Where: Business Design Centre — London, U.K.
When: February 19 - 21
Why: Because understanding search marketing trends is essential to your business and you’re looking for an excuse to visit London.
More Info: Visit the SES London homepage for full information on pricing, speakers, and travel arrangements for this one-of-a-kind annual event. For the latest info, be sure to visit the SES Blog.
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The Search Engine’s Love Affair With Blogs
You’ve heard it time and time again: “Search engines love blogs.” You’ve read in one too many places that your website should include a blog in order to get better positioning in search engine results.
It’s not as simple as some may lead you to believe.
First, there’s the issue of relevance. A blog won’t magically give you a top ranking position on Google, Yahoo! or the like. The content your blog has, the frequency with which such content is being updated, and the amount of relevant incoming links to your site are some of the factors that will make-or-break the effectiveness of your weblog.
Don’t add a blog to your site if you’re not willing to consistently invest time and effort. An outdated blog will reflect the opposite image of whatever it is you want potential customers to know about your company.
Some bloggers are a bit obsessive-compulsive when it comes to “keeping it fresh.” No, you don’t need to add 10+ posts per day; what you need is consistency and relevance. You can update your blog daily, weekly, bi-weekly or even monthly, but you need to do it on a regular basis.
More importantly, write about your product/service/industry from as many angles as you can imagine. Link and opine on news and commentary related to your business. Doing so will benefit your customers as they try to wrap their heads around the issue (or problem) that your organization is able to solve.
If you are selling Piñatas, talk about piñatas; how they originated, the different materials/manufacturing techniques being utilized, market share, growth opportunities, or give examples of when and where it’s appropriate to have one. Show piñatas across the world, client testimonials, the most commonly used characters, licensing issues, what NOT to put inside them, the best sticks used to break them, how to liven any party, how to grab the kid’s attention during a birthday party . . . you get the picture.
Don’t go off on a weird tangent by addressing personal interests (outside of Piñata World) in your company blog. Have the need to do it? Start a personal blog and be as weird, nerdy, cool, public or anonymous as you wish to be. And, when it’s appropriate, link to your company’s blog.
Here’s a personal example of the true power or blogs: “Hi, my name’s Juan, and I’m an obsessive-compulsive blogger.” I have to blog on a daily basis about my passion, the Hispanic Community.
Every single post on my blog has something to do with Latinos; marketing and advertising, culture, religion, language, sports, business, buying power, politics, education, health. Bottom line: If it’s relevant information that will help you acquire a stronger grasp of Hispanics, you will find it on Hispanic Trending.
Through many years of non-stop blogging on the subject, I’ve been blessed to have established good relationships with many interesting people, from all walks of life, with the same interests as me.
One such individual is Dave Schechter, a news editor at CNN. In late September 2007, when interest regarding Hispanic Heritage Month was reaching its zenith, CNN and CNN.com launched a very insightful initiative, both on and off line, under the name, “Uncovering America,” with humongous coverage of everything Latino in a very professional and thorough manner. Early morning on September 28th, I received an email from Dave, requesting that “Uncovering America” be mentioned on Hispanic Trending. He even emphasized that coverage would be on both CNN and CNN.com.
Knowing that the entire coverage would be extremely relevant to the blog’s readers, I complied with my friend’s request and added a simple (and truly short) post that evening, with a link to “Uncovering America’s” landing page on CNN.com. Programming began on September 29th and everything was business as usual at Hispanic Trending. Being addicted beyond hope to my site’s analytics, on October 1st, I noticed abnormally high traffic numbers (trending towards 4 times the “normal” number of visitors for a single day). My analytics showed that the traffic spike was being generated through Google, specifically for the search term: “cnn.com/uncoveringamerica.”
I was fascinated by the phenomenon and kept digging deeper into it. I went to Google Trends (also captivating) and finally grasped the magnitude what was going on. For reasons beyond my control (I’m guessing the mention of the website on CNN’s TV coverage), “CNN.com/UncoveringAmerica” had reached, according to Google Trends, “On Fire” search term status that day; ranked #2, right between “veratril” and “aliens in america.”
Google Trends not only shows the most popular search terms of the day, it provides links to the news articles, blog posts and websites people are visiting after performing that specific search. There were no results under the news articles section, and my guess is that there wasn’t one article from any tracked media outlet that included the specific term being searched.
Under blog posts, I was pleasantly surprised to see my blog ranked number one. Then, looking closer, I couldn’t believe my eyes. The actual CNN.com site had the #2 and #3 positions behind, you guessed it, my blog. People were searching for the term “cnn.com/uncovering america” and clicking on my blog. Once there, they found a prominent and clear link to the information they were looking for and off they went. Since that day, the blog’s readership — although not at the record level it reached — was permanently increased to a new level that otherwise would have taken much longer to achieve.
The power of a relevant and consistently updated blog is not to be taken lightly, nor is it for the faint of heart. Years and years of posting relevant information about the subject made Google consider the blog so relevant that, when this specific term was searched, they listed it “Numero Uno.”
Advertising investment: $0.00
Hispanic Trending didn’t reach this milestone because of a catchy name, a nice design, or by who I know; it was a combination of perseverance and focus over time.
Sure, a blog can do wonders to increase traffic to your site, but do you must consider it a long-term investment.
Has blogging helped your organization? Got any lesser-known examples of how blogging has or hasn’t helped business?
[Editor’s Note: This is Juan Tornoe’s first guest post for GrokDotCom. He’ll be joining us at least once a month to share his insights about blogging and online Hispanic marketing trends.]
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Written by:Juan Tornoe
Dim Sum Diplomacy: Calacanis to Host SEO Conference?
Jason Calacanis is notorious among Search Engine Optimization practitioners — and for good reason. For one thing, he gave a keynote at the Search Engine Strategies conference and announced that the profession was, well, bull$#*t, following up his performance with this post. But that’s old news.* As is his declaration of “Facebook Bankruptcy” (and the explanation of his declaration of Facebook bankruptcy). But that all seems to have changed thanks to the power of Dim Sum 2.0, the impromptu blogger dinner in NYC’s Chinatown that Calacanis hosted last Thursday, where he was overheard hinting (joking?) about putting together his own SEO conference.
Really? Could it be that Michael Gray (also pictured) convinced Jason that not all — or 90%, as he claimed — of SEO’s are “snakeoil salesmen”?
Everyone knows that 90% of statistics are bull$#*t, so there’s no sense bickering over that. But regardless of what you think of the SEO debate, it’s telling that Calacanis was able to put this event together in just two days by — you guessed it — creating a Facebook group. In the end, over 50 people showed up, and everyone, myself included, had a blast.
It’s funny. Bryan and I were at the same table, and he mentioned to me that when he was at a dinner last year to celebrate the release of Chris Anderson’s bestseller, The Long Tail, it took two weeks to pull a similar crowd — two weeks! Score one for Facebook, but extra points to Jason for giving it another shot, and for not being afraid to praise the social networking platform in public, as he did during a post. He even blogged it.
Jason Calacanis may be the P.T. Barnum of tech, but if he didn’t exist, we’d all do a far worse job inventing him. I didn’t get to speak with Jason much beyond our introduction (he’s quite popular), but I must say I’m impressed. Here’s a guy who spends his days with VC’s and other Silicon Valley elites, and still isn’t afraid to be wrong — or reevaluate, as the case may be — his bold opinions. Isn’t that what technology, marketing, and the nexus therein is about? Maybe if he didn’t have such a sharp tongue and keyboard, people wouldn’t have such strong opinions about the guy — and wouldn’t that be boring.
So, Mahalo to you, Jason, and to B.L. Ochman, David Armano and the other fine bloggers and entrepreneurs who met at Dim Sum 2.0. (If you’re on Facebook, you can see Bryan’s snapshots from the dinner here.)
[*For those hoping to lambaste Jason, please note that Danny Sullivan, Lisa Barone, Neil Patel, and others have already the job quite tastefully. For even more nuance on the “SEO is bull” debate, check out Scott Karp’s assessment — and don’t forget to read the comments.]
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Written by:Robert Gorell
