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Search Engine Marketing

FutureNow Post
Wednesday, Mar. 25, 2009 at 7:39 am

Free Optimization Test Recommendation: The SEO Footer

March 25th, 2009

One of the great things about testing and optimization is that you can use it to challenge assumptions and keep your site design’s effectiveness up-to-date.  No website element, no matter how pretty and well-designed, should be excused from an occasional test to make sure it’s giving you ROI.

In our fast-moving industry, what gave ROI six months ago might not today.

Take, for example, the design pattern I like to call the “SEO Footer.”  This design element takes many forms,…

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FutureNow Post
Monday, Mar. 23, 2009 at 1:18 pm

The Value of Cheap

March 23rd, 2009

My grandma used to tell us that she was too poor to buy cheap.

Tom Crandall in his iMediaConnection SEO column explains “why the traditional thinking on ‘cheap’ no longer applies”. I think he’s right for several business categories but not all.

Our new service OnTarget is by far the least expensive and most effective proven system for companies to continually improve their conversion rates.

So why don’t we just call OnTarget cheap?

Hmmm… The answer is simple.

We never want the type of client who is…

...continue to read "The Value of Cheap"

FutureNow Post
Wednesday, Feb. 18, 2009 at 9:25 am

The Diagnosis? Buying Stage Schizophrenia

February 18th, 2009

Every visitor comes to your site in their own personal “buying stage.”  The buying stage is a wide spectrum, but we generally break it into Early, Middle, and Late stages:

Early means that the visitor has a problem, and is looking for a solution.  They may not know who you are, or that your product/service solves their problem. Middle means that they have an intention to buy a product or service that solves their problem, but not necessarily from you. Late means…

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FutureNow Post
Thursday, Feb. 12, 2009 at 7:20 am

Free Pre-recorded High Resolution PPC Webinar

February 12th, 2009

Last week, I had the pleasure to record this webinar with my good friend Craig Danuloff, CEO of ClickEquations. Some of you may remember Craig from the webinar we did a couple of months ago on Google’s Quality Score: Exposing the Secret Factor to PPC Success. I asked Craig to explain to us the details behind his much anticipated e-book on maximizing Pay Per Click marketing, and he was kind enough to take the time out of his schedule.

We were…

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FutureNow Post
Tuesday, Jan. 27, 2009 at 7:50 am

Could You Be Certified?

January 27th, 2009

Maybe? But today, January 27, 2009 at 12PM EST, you can join me and the rest of the MarketMotive Master Certification Faculty at a live web event – a unique offering, even by Market Motive standards.

The description of this final project–a live panel review gauntlet–reads like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news roundtable show.  Candidates will vie for faculty endorsements under the scrutiny of a live audience and a few surprise marketing…

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FutureNow Post
Friday, Jan. 2, 2009 at 7:04 am

The Sciences and Disciplines of Web Site Optimization

January 2nd, 2009

In the column, “Calling You to Action,” I covered the basics of optimizing the calls to action on your site. The column prompted this comment from “Florida Design” that appears on our blog:

I keep telling people this. I don’t think that optimizing a site for conversion is a “Call to Action” science. It’s a usability science. People aren’t going to click something because its big round and yellow, and says “Click Me”. The reason people click this types of links…

...continue to read "The Sciences and Disciplines of Web Site Optimization"

FutureNow Post
Friday, Dec. 12, 2008 at 10:00 am

#1 Pay Per Click Marketing Lie

December 12th, 2008

My name is Bryan and I am a screenshot addict.

When I fall off the wagon, every so often, I’ll go ahead and pick a keyphrase and start clicking through PPC ads and their landing pages and take screenshots of the whole entire experience. You can’t imagine how often the experience from keyword to ad to landing page is broken. I want to call them and yell at them to subscribe to OnTarget. I don’t do it. Instead a few weeks…

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FutureNow Post
Monday, Nov. 17, 2008 at 7:41 am

7 Signs Your PPC Campaigns Needs Optimization

November 17th, 2008

Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky bucket? Let me give you 7 signs to tell that you are not optimizing your PPC spend:

1. You use the set it and forget it strategy to PPC. If you setup your PPC campaigns months ago and haven’t adjusted a thing in it, I can practically…

...continue to read "7 Signs Your PPC Campaigns Needs Optimization"

FutureNow Post
Thursday, Nov. 13, 2008 at 11:44 am

33 Free Tools to Make Your Website Better

November 13th, 2008

free toolbox1. Site-Perf – get an accurate, realistic, and helpful estimation of your site’s loading speed. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS and other files – just like a regular user. A unique feature is that allows to measure packet loss ratio with reasonable precision.

2. Customer Focus Calculator – will analyze the words on your page and determine if your copy is more about yourself or your customer. This tool will measure…

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FutureNow Post
Wednesday, Oct. 15, 2008 at 1:19 pm

Bucket Your Visitors By Intent

October 15th, 2008

bucket customersWhen you look at the keywords that are sending traffic to your site, what do you see? Are they highly targeted keywords demonstrating that your traffic is qualified? Or are you getting less targeted traffic from visitors who are searching for more general keywords?

Let’s compare a few keywords to demonstrate the difference.

Traffic searching for “buy Monet print” is highly targeted. These are visitors who are looking to purchase a product from a vendor who sells Monet prints. If someone is…

...continue to read "Bucket Your Visitors By Intent"

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