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Search Engine Marketing

FutureNow Post
Thursday, Oct. 2, 2008 at 11:44 am

OnClick: The Online Marketing Virtual Conference Mashup

October 2nd, 2008

With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am – 9:20 am

Seth Godin on how to get your ideas to spread:

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9:30 am – 10:00 am

Avinash Kaushik on how to create a data driven culture:

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10:00 am – 10:10 am

Mike Grehan on the future of…

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FutureNow Post
Tuesday, Sep. 9, 2008 at 7:42 am

Speed! Why Optimization Should Be Sexy

September 9th, 2008

The Need for Speed

How much are you investing in analytics? My friend Mel Carson is asking on the Microsoft AdCenter Analytics blog.

In the UK last week Brand Republic reported that UK spend on search engine marketing would reach £2.75bn this year.

However, just a tiny fraction of that cash – £330m – was spent on the art of SEO or search engine optimisation. The lion’s share of web site owner’s budget went on paid search solutions like Google AdWords or Microsoft adCenter.

SEO is an essential…

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FutureNow Post
Friday, Sep. 5, 2008 at 7:18 am

Why Rank #1 in Google

September 5th, 2008

Google has become the 8000 pound search Gorilla. During their meteoric growth there has been a trend that people’s expectations have gotten higher and their attention span shorter. There was a time when people would click though a page, two or even three of search results, but that is not so common any more. Today, if you don’t rank in the top 3,  searchers will barely notice your listing.

Our good friends at Think Eyetracking recently completed an eyetracking study and compared…

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FutureNow Post
Tuesday, Aug. 26, 2008 at 6:32 am

Would You Buy the Cow?

August 26th, 2008

cash cow

If you’re highly optimized website ranked at or near the top for your primary key words/phrases, would you be interested in advertising (via PPC) on those same keywords?

Sounds like a crazy question, right? I mean why would you bother paying for a click that would have come to you anyway?

Well, according to this Microsoft adCenter follow up blog post to the SES San Jose conference, showing up in both organic AND paid results can highten your prospect’s intent to buy…

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FutureNow Post
Friday, Aug. 22, 2008 at 9:38 pm

In Case You Missed SES Last Week…

August 22nd, 2008

I was at Search Engine Strategies San Jose this past week and did a session titled Pay Per Conversation with Brett Crosby, Group Manager Google Analytics & Google Website Optimizer. The premise of the session is that so many people focus on paying for the click, that they forget that the click is just the beginning of the conversation with your visitor as they arrive at your website. Brett and I presented how to identify opportunities to improve your pages using web…

...continue to read "In Case You Missed SES Last Week…"

FutureNow Post
Wednesday, Aug. 6, 2008 at 5:56 am

Insights into Google Search

August 6th, 2008

Google Insights for Search trendsGoogle released another great tool today, Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in your relevant search terms. It allows you to compare search volume patterns (and trends) across specific geographic regions, categories (like finance, health, and sports), and time frames. You can read more about it at the Insight for Search help center or get a quick overview here.How does…

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FutureNow Post
Friday, Aug. 1, 2008 at 5:57 am

Women and Search-an Interview with Gord Hotchkiss of Enquiro

August 1st, 2008

Is there a difference in the way men and women use search?   Is there a way to better meet the needs of women in your search strategy and campaigns?

These are some of the questions I discussed with Gord Hotchkiss, President and CEO of Enquiro Research.

More and more studies are showing there are differences in how men and women use websites.   Is there a difference in how they use search as well? …

...continue to read "Women and Search-an Interview with Gord Hotchkiss of Enquiro"

FutureNow Post
Monday, Jul. 28, 2008 at 9:27 am

Cuil is Not Kewl with Brands Yet

July 28th, 2008

Cuil conversionrate search resultsAfter reading Danny‘s, and Mel‘s first impressions of the new search engine launched by former Googlers, Cuil, I did what anybody in the industry would do first: search for their name. I wouldn’t consider the result set the best choice, but the results were at least somewhat relevant.

However, my big concern came when I searched for broader terms like “conversion rate,” “web analytics,” “Search Engine Marketing” and then did searches for things like “airlines” and “marketing blogs.”

What was apparent in every one…

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FutureNow Post
Wednesday, Jul. 23, 2008 at 6:23 am

How Online Searches Affect Offline Sales

July 23rd, 2008

poochesI was recently looking for a new speaker stand for my iPod. It would never even occur to me to go into my local electronics store to see what was available and what might be right for me. I do what I always do when researching a new product. I go to Google. Once I do my research on the Internet and decide what I want – THEN I may go to a brick and mortar store to buy it.

Seems…

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FutureNow Post
Tuesday, Jul. 8, 2008 at 5:54 am

2.0 Technology, Search Engines, Conversion, and You

July 8th, 2008

jane_and_robotI recently attended a presentation put on by the good people from a great new SEO blog called Janeandrobot.com. Their mission is great: “Design for people, be smart about robots, and you will achieve long-lasting success.”

They’re bringing a balance back to the sometimes-crazy world of SEO enthusiasts.

I’m not an SEO expert, but it’s an interest of mine. I attended with a friend who’s a talented web/software developer, so I enjoyed seeing him “nerd-out” in his element of very, very technical…

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