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Selling Process

FutureNow Post
Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

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FutureNow Post
Tuesday, Oct. 30, 2012 at 7:57 pm

Functional Color: How To Use Color For Successful Site Navigation

October 30th, 2012
Why Is Color Important to your Website?

Marketing Research has cranked out thousands of studies over the  years to understand which colors motivate people to buy.  There is good reason for marketers to focus on color- people respond to it. Color can change the look and feel of your brand and help people navigate your website.

We hope to share with you some of the elementary principles on how the mind searches for colors to take action. You can use this…

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FutureNow Post
Friday, Oct. 26, 2012 at 1:02 pm

Why People Don’t Buy Part 4: Your Website Needs a Doctor

October 26th, 2012

The first three parts of this series cover the 3 main reasons people leave your website based on a SeeWhy survey.  The survey asked “Why do you browse an ecommence website and then choose not to buy?” This post covers reasons that are so obviously bad, that people forget to mention them in surveys about site experience.  The following site problems might not top a survey, but they ARE the main reasons people abandon your site.  Luckily…

...continue to read "Why People Don’t Buy Part 4: Your Website Needs a Doctor"

FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

...continue to read "Why People Don’t Buy-Part 1: High Shipping Costs"

FutureNow Post
Monday, Aug. 6, 2012 at 4:45 pm

Use Incentives To Easily Increase Your Bottom Line: Case Study

August 6th, 2012

carrot dangling from a stick to represent an incentiveOne of the tried and true methods of persuasion is offering incentives for action.  The incentive approach can help increase sales, leads and overall revenue if executed effectively. If not implemented properly, your incentive program will only assist you in losing time and money.

There are many cases where incentives can help lead to conversion. They are especially effective on spontaneous types of visitors who do not want to miss out on any opportunity.

Free shipping can help convince your visitors…

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FutureNow Post
Monday, Jan. 2, 2012 at 12:00 pm

Site Search Part 1: Learn From Your Customers

January 2nd, 2012

Treasure MapIn this two part post, you will begin to understand why your prospects use site search, how to track what they are searching for, and what your new found information can do for you. In part one of this two part series, you will get an idea of what kind of visitors are utilizing your site search box, and how the words they type into that little rectangular box can make you money.

With the wealth of information on websites it is sometimes…

...continue to read "Site Search Part 1: Learn From Your Customers"

FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

...continue to read "12 Days of Conversions: Day 10-Reassurances"

FutureNow Post
Monday, Nov. 14, 2011 at 7:30 am

The Most Valuable Real Estate On Your Site

November 14th, 2011
gorgeous home with reflective pondThe Duties of Your Homepage

The homepage has so much responsibility.  In most cases, our client’s homepages are the highest trafficked landing pages.  They are the entry point for many different types of visitors in different stages of their buying process.  The homepage needs to present content and images that effectively speak to the return visitors that already know your brand.  It also needs to feature elements that will engage the visitor who…

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FutureNow Post
Wednesday, Dec. 9, 2009 at 8:07 am

B2B Marketing Book Review and Commentary, Part 2

December 9th, 2009

digbodlangLast week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book.  It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what the Digital Body Language (DBL) concept is.

In this post, I’ll wrap up by covering some of the benefits you can get if you learn to observe and leverage DBL, as well as some of the author’s ideas about the future of…

...continue to read "B2B Marketing Book Review and Commentary, Part 2"

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