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FutureNow Post
Tuesday, May. 11, 2010 at 7:55 am

Conversion Conference: The Training Wheels Are Off

May 11th, 2010

conversion_conf_logo_vert_156x55Some Grok readers have been asking for a “wrap-up” post about the first ever Conversion Conference.  I won’t attempt any sort of journalistic ‘coverage’ of the session contents, since I was at our booth most of the time and only made it to a few presentations.

Instead, I’ll give a few impressions about the conference in general and what I think it might mean for our emerging industry, and for businesses who are thinking about Optimization in the near future.


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FutureNow Post
Monday, Aug. 17, 2009 at 10:06 am

FutureNow’s “Best Of” List from SES 2009 San Jose

August 17th, 2009

ses09_logoBryan and I had the honor of attending and speaking at this year’s Search Engine Strategies Conference in San Jose. The amount of blogging and tweeting going on during the conference was phenomenal, so we won’t attempt to “cover” what went on.

Instead, we’d like to present our brief “Best Of” List so you can get some quick highlights from our (somewhat biased) perspective:

Here we go…

Best Presentation: “How to Turn Your Web Analytics into a Money Making Machine.” Bryan Eisenberg, Avinash Kaushik, Jim Sterne, and…

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FutureNow Post
Tuesday, Jan. 27, 2009 at 7:50 am

Could You Be Certified?

January 27th, 2009

Maybe? But today, January 27, 2009 at 12PM EST, you can join me and the rest of the MarketMotive Master Certification Faculty at a live web event – a unique offering, even by Market Motive standards.

The description of this final project–a live panel review gauntlet–reads like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news roundtable show.  Candidates will vie for faculty endorsements under the scrutiny of a live audience and a few surprise marketing…

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FutureNow Post
Monday, Nov. 3, 2008 at 8:56 am

Survival Training For Shrinking Marketing Budgets

November 3rd, 2008

In the dark days of the dot-bomb crisis many companies asked us to train their staff. That’s a big part of how we built our reputation for helping companies achieve extraordinary conversion rate results with less resources. We conducted custom training programs ranging from 3 hours to 3 days that weren’t on our regular menu of services. We helped lots of companies survive and it still makes us proud.

Bryan and I want to make sure that you not only survive but…

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FutureNow Post
Monday, Sep. 22, 2008 at 5:52 am

FutureNow presents “Call To Action” in October

September 22nd, 2008

Future Now’s will be presenting our “Call to Action” workshops this October at two locations! This workshop is meant for those looking to learn how to improve their online conversation rates and is based on the bestselling book by Bryan & Jeffrey Eisenberg.

The first opportunity to see it is at the Direct Marketing Association’s Flagship Event, DMA08 Conference & exhibition – being held October 11 – 16 at the Las Vegas Convention Center in Las Vegas.

There is even a $150…

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Special Announcement
Monday, Aug. 25, 2008

Always Be Testing Webinar This Wednesday: Final Reminder

August 25th, 2008

Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.

During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you…

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Special Announcement
Monday, Nov. 19, 2007

Two Great Seminars, One Great Location

November 19th, 2007

On January 14th & 15th, the Future Now team will be in Orlando, Florida, hosting two of our most popular marketing optimization seminars:

Persuasive Online Copywriting seminar & workshop — Led by two of our most popular writers, Holly Buchanan and Jeff Sexton. Learn how to write persuasive that speaks to each of your market segments. Not only for copywriters, past attendees in this class include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills. Call…

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FutureNow Post
Monday, Oct. 8, 2007 at 7:36 am

Scooped… With Only Five Spots Left

October 8th, 2007

Bryan and I have offered to perform a live 1-hour evaluation on each of a dozen websites. Some of those will be B2B lead generation, some will be B2C brick-and-mortar retailers and some will be online e-tailers. It is part of the most comprehensive 3-day seminar we offer, Wizards of Web (December 12-14), that we teach only at the non-profit Wizard Academy.

Last year we drew 142 people, standing room only, to the seminar. The money we raised helped complete the construction…

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FutureNow Event

Call to Action Seminar: New York

August 3rd, 2007

Date: August 10, 2007

Location: New York, Marriott Hotel @ Brooklyn Bridge

About: Hosted by Bryan & Jeffrey Eisenberg, the Call to Action Seminar focuses on what you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you…

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FutureNow Post
Wednesday, Aug. 1, 2007 at 4:21 pm

Non-Profits: Win a Free Pass to “Call to Action” Seminar

August 1st, 2007

Does your non-profit website stink? Are you tired of worrying that your site’s scaring away potential donors, patrons, and volunteers? We can help.

If you work at a non-profit and have some — ANY — control over its web strategy, tell us below why you should join us for next week’s Call to Action seminar.

Non-Profits contact us all the time to see about fixing their online strategy, but it’s usually tough for them to get the support of board members, web developers, or…

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