seminar
Always Be Testing Webinar This Wednesday: Final Reminder
Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.
During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you will also be notified when the recording of the webinar is available as well.
One lucky registrant will win a signed copy of Bryan and John’s new book “Always Be Testing.”
Have you registered yet? Know anyone else who should, please forward on this post.
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Written by:Jeffrey Eisenberg
Two Great Seminars, One Great Location
On January 14th & 15th, the Future Now team will be in Orlando, Florida, hosting two of our most popular marketing optimization seminars:
- Persuasive Online Copywriting seminar & workshop — Led by two of our most popular writers, Holly Buchanan and Jeff Sexton. Learn how to write persuasive that speaks to each of your market segments. Not only for copywriters, past attendees in this class include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills.
- Call to Action seminar — Based on his 2005 bestseller, Call to Action: Secret Formulas to Improve Online Results, Bryan Eisenberg, co-author of the book and co-founder of Future Now teaches you the principles of Persuasion Architecture™ and the tactics of conversion rate marketing optimization. This seminar helps you understand the roles of web analytics, design, usability, social media, information architecture, and search engine optimization in order to boost conversion by improving the customer experience.
For those who’ve wanted to attend these seminars in the past, but couldn’t make it to NYC, here are two great excuses to spend a day or two with us in a much warmer climate. (Not bad!) These seminars are designed to give you tailored advice on how to boost your organization’s online performance. The goal is for you to leave with specific ideas for improving your business. So, talk your family, boss, or co-workers into it — or just take a couple days by yourself — and learn about the freshest marketing optimization techniques from the pros, with Disney World, Universal Studios, and everything else Orlando has to offer at arm’s reach.
To ensure that you get all of your questions answered, only 30 seats are available for each seminar.
P.S. — As an additional gift for the holidays, we’re taking $100 off the admission price for those who register by December 15th ($350 off if you register for both seminars).
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Written by:The Grok
Scooped… With Only Five Spots Left
Bryan and I have offered to perform a live 1-hour evaluation on each of a dozen websites. Some of those will be B2B lead generation, some will be B2C brick-and-mortar retailers and some will be online e-tailers. It is part of the most comprehensive 3-day seminar we offer, Wizards of Web (December 12-14), that we teach only at the non-profit Wizard Academy.
Last year we drew 142 people, standing room only, to the seminar. The money we raised helped complete the construction of Engelbrecht House.
Would you like your website to be one of those 12? We haven’t done any promotion yet. Nevertheless, mostly by word of mouth, seven spots are already taken and Roy Williams scooped us in today’s memo where he is not too loudly promoting the course by giving away an 8-page paper “The 7 Big Questions of Highly Effective Online Marketing“.
Have you read Roy Williams’ Monday Morning Memo today?
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Written by:Jeffrey Eisenberg
Call to Action Seminar: New York
Location: New York, Marriott Hotel @ Brooklyn Bridge
About: Hosted by Bryan & Jeffrey Eisenberg, the Call to Action Seminar focuses on what you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, this seminar is your Call to Action.
After the seminar walk across the Brooklyn Bridge in to the city.
For More Info: Read all about the seminar here, or register before July 15th to save $100 off the full price!
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Non-Profits: Win a Free Pass to “Call to Action” Seminar
Does your non-profit website stink? Are you tired of worrying that your site’s scaring away potential donors, patrons, and volunteers? We can help.
If you work at a non-profit and have some — ANY — control over its web strategy, tell us below why you should join us for next week’s Call to Action seminar.
Non-Profits contact us all the time to see about fixing their online strategy, but it’s usually tough for them to get the support of board members, web developers, or any combination of people, places and things that get in the way of making a difference online.
Your site is always up. It’s not just a brochure; it tells your story. Besides, why should business folk always have the best websites? You do good work! Tell us about it….
If you’re in New York next week and wish to learn directly from bestselling authors Bryan & Jeffrey Eisenberg, you should enter.
[Editor’s note: If you’d like to be discreet, leave out your homepage address and just enter your name, email, and story below. We’ll email you directly if you’ve won. There’s only one free pass available, so don’t sleep on it!]
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Written by:The Grok
Event Announcement: Call to Action Seminar
Just a quick note to let you know we’ll be hosting an encore seminar, based on tips from the bestseller Call to Action: Secret Formulas for Improving Online Results, with several new insights to help you boost revenue and improve the customer experience.
Date: August 10, 2007
Location: New York, Marriott Hotel @ Brooklyn Bridge
About: Hosted by Bryan & Jeffrey Eisenberg, the Call to Action Seminar focuses on what you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, this seminar is your Call to Action.
Here’s what past attendees are saying…
“Join the movement to rid the world of bad web sites. You will walk always with more action items than any meeting – but with a willingness to get started. The results are clear and the value is real.”
-Sindy Braun
“I thought I knew everything about capturing visitor traffic and funneling from calls to action … I was wrong. I recommend this class to anyone who wants to take a fresh approach .. common sense at its best.”
- John Harned
“From click to conversion… A must have course for any online developer, designer, or just plain enthusiast. You’ll never look at another website the same – in fact, you may just runaway laughing!”
-Tony Dunn
“Problems with conversion rates? Fuggedaboudit! In this class you can immediately apply to convert site visits to sales. I highly recommend it.”
-David Bergen
For More Info: Read all about the seminar here, or register before July 15th to save $100 off the full price!
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Written by:The Grok
Persuasive Online Copywriting Seminar: New York
Date: September 17, 2007
Location: New York, Marriott Hotel @ Brooklyn Bridge
About: Hosted by Persuasion Architects Holly Buchanan & Jeff Sexton, this one-day Writing for the Web workshop is packed with practical examples and exercises. The focus is on giving you simple but effective techniques that will significantly improve your persuasive web writing skills. Our goal is to make sure you have the ability to implement these techniques the very next day at work.
For More Info: Read all about the seminar or register today to join us for this exciting event. (For discounted pricing, register before August 22nd.)
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Everything You Wanted to Know About Conversion but Were Afraid to Ask
Last week, Bryan Eisenberg was in the Bay Area, starting the first of a three-city Call To Action Seminar series. The timing was meant to give people a head-start with improving their websites by giving them lots of ideas worth testing. We’ve had some fabulous feedback (see below) and were wondering if there was anything you wanted to know before Bryan’s upcoming Call to Action seminars in New York City and Austin, TX.
Here’s what people are saying about the Call to Action Seminar:
“The Call to Action Seminar is a kick to the head [with] common sense, real-world examples and hilarious business anecdotes. Bryan’s down-to-earth presentation style keeps the depth of information easy to understand. We covered everything from pig sperm to friggin’ tanks!”
-Scott McClintock
“It is a real Call to Action! Join the movement to rid the world of bad websites. You will walk always with more action items than any meeting – but with a willingness to get started. The results are clear and the value is real.”
-Sindy Braun
“Whether you think your website is about as good as it can be, or that it is as good as a pile of rocks, you will walk away with valuable tools to improve your site.
“I thought I knew everything about capturing visitor traffic and funneling from calls to action … I was wrong. I recommend this class to anyone who wants to take a fresh approach .. common sense at its best.”
-John Harned
“From click to conversion… A must have course for any online developer, designer or just plain enthusiast. You’ll never look at another web site the same; in fact, you may just run away laughing!”
-Tony Dunn
“I went from ‘Hmmm…’ to ‘Oh, I got it!’ Everyone that is in web marketing should take this course.”
-Christine Buk
“Problems with conversion rates? Fuggedaboudit! In this class you can immediately apply to convert site visits to sales. I highly recommend it.”
-David Bergen
“It’s all about the brilliance! From how to pick a diamond, to bad Burberry Jackets, I learned how to pick apart any website, just so I can make mine better. From Future Now, Inc. the Call to Action Seminar gave me the insight I need to never look at websites the same way again.”
-Karri Chamberlain
“This was a great seminar that compliments the book, Call To Action. If you haven’t read it, go and buy it now!”
-Andrew Chan
“Although Web Analytics is Coremetrics’ business, Bryan Eisenberg taught us how to Drive Persuasive Momentum through our clients sites and our own!! Using his ideas and coupling that with Web Analytics will help you to drive a lot of success in 2007 and beyond.”
-Tim Schaeffer
We can’t wait to see responses from the next ones. Will one of them be yours?
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Written by:The Grok
Web Analytics Association Training Day - May 6th, 2007
The Web Analytics Association (WAA) opens the door to the art & science of web analytics.
You will be primed and ready to absorb everything the Emetrics Summit has to offer.
Following its great success with the online courses given through the University of British Columbia and the WAA Training Day last October at Emetrics Summit in Washington D.C., the WAA is bringing four new half-day workshops to this year’s Emetrics Summit in San Francisco.
Morning:
Introduction to Web Analytics
or
Web Analytics for Site Optimization
Afternoon:
Online Marketing Campaign Measurement
or
Creating and Managing the Analytical Business Culture
Your instructors are people who’ve been doing web analytics for years; people who have been involved with the WAA from the beginning, and people who have helped numerous clients understand the fundamentals of tracking click-throughs, page views and revenues.
Today’s organizations know the importance of the Internet for supporting sales and marketing, facilitating orders and supplies across the value chain, and reinforcing the corporate brand and market position. To achieve truly productive results online, business managers need a solid grounding about the strategies and tactics that support web analytics.
Attend one or two of these workshops and be well positioned to get the most from the jam-packed Emetrics Summit that follows. Return to your workplace primed to put everything you’ll have learned into practice, immediately.
Click here to learn about pricing, dates and other registration information.
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Written by:Bryan Eisenberg
Present, Persuade, Powerful…
If I were allowed to share only three words to describe what Bert Decker is all about, there they are.
I had the privilege of spending a few hours catching up with Bert in his hometown of San Francisco. Bert’s been busy. He’s just agreed to be one of the judges of the World’s Best Presentation contest with Guy Kawasaki, Garr Reynolds and Jerry Weisman. He’s coaching quite a few execs and organizations on how to create communications experience. What we do for marketing and websites, Bert and crew do for presentations. The best news is he told me he’s doing one of his Communicate to Influence seminars in New York City on April 23-24th, and has just 4 seats left. (Sorry I didn’t share with you earlier. One of those seats will be going to one of my staff; we’ve sent others in the past.) Don’t miss it if you are going to be in NYC on those days!
Discover how you can better present, persuade and deliver powerful communications.
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Written by:Bryan Eisenberg
