Date: September 17, 2007

Location: New York, Marriott Hotel @ Brooklyn Bridge

About: Hosted by Persuasion Architects Holly Buchanan & Jeff Sexton, this one-day Writing for the Web workshop is packed with practical examples and exercises. The focus is on giving you simple but effective techniques that will significantly improve your persuasive web writing skills. Our goal is to make sure you have the ability to implement these techniques the very next day at work.

For More Info: Read all about the seminar or register today to join us for…

...continue to read "Persuasive Online Copywriting Seminar: New York"

Last week, Bryan Eisenberg was in the Bay Area, starting the first of a three-city Call To Action Seminar series. The timing was meant to give people a head-start with improving their websites by giving them lots of ideas worth testing. We’ve had some fabulous feedback (see below) and were wondering if there was anything you wanted to know before Bryan’s upcoming Call to Action seminars in New York City and Austin, TX.

...continue to read "Everything You Wanted to Know About Conversion but Were Afraid to Ask"

The Web Analytics Association (WAA) opens the door to the art & science of web analytics.

You will be primed and ready to absorb everything the Emetrics Summit has to offer.

Following its great success with the online courses given through the University of British Columbia and the WAA Training Day last October at Emetrics Summit in Washington D.C., the WAA is bringing four new half-day workshops to this year’s Emetrics Summit in San Francisco.

Morning: Introduction to Web Analytics or Web Analytics for Site Optimization

Afternoon: Online…

...continue to read "Web Analytics Association Training Day – May 6th, 2007"

If I were allowed to share only three words to describe what Bert Decker is all about, there they are.

I had the privilege of spending a few hours catching up with Bert in his hometown of San Francisco. Bert’s been busy. He’s just agreed to be one of the judges of the World’s Best Presentation contest with Guy Kawasaki, Garr Reynolds and Jerry Weisman. He’s coaching quite a few execs and organizations on how to create communications experience. What we do for marketing…

...continue to read "Present, Persuade, Powerful…"

Over the past several months, many of you have asked (usually while lamenting our abundance of NYC and Austin happenings) when we’ll be doing an event on the the west coast. Your voices and emails have been heard.

If you’re in the Bay Area, or willing/able to make the trek, please join Future Now’s Bryan Eisenberg on Friday, March 30th for our Call to Action seminar. If you’ve ever wanted to learn secret formulas for improving online results, directly from the…

...continue to read "For Our West Coast Friends…"

Liveblogging from New Orleans… The keynote began with a review from a collection of movie clips, all related to how marketers used to reach customers in the past. The theme of conference is the change of the marketing landscape; the face of the new marketer.

Quick corporate update: Analytics firm Coremetrics now has over 1,000 clients, purchased IBM SurfAid last year, almost doubled its staff and introduced some significant value with new marketing applications and services.

Unsurprisingly, wood is the most common…

...continue to read "Coremetrics Client Summit 2007: Joe Davis Keynote"

We all have to eat. Those of you who are in the San Francisco/San Jose Bay Area of California eat as well. So here’s the scoop, on March 30 I’ll be giving a full day Call to Action seminar and that makes me hungrier. You can get details on the conversion optimization seminar here.

However, I have yet to make dinner plans for that evening. Come spend the day at the seminar and maybe you’ll join me for dinner. I’ll treat three people to…

...continue to read "Never Eat Alone…"