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FutureNow Post
Friday, Oct. 26, 2012 at 1:02 pm

Why People Don’t Buy Part 4: Your Website Needs a Doctor

October 26th, 2012

The first three parts of this series cover the 3 main reasons people leave your website based on a SeeWhy survey.  The survey asked “Why do you browse an ecommence website and then choose not to buy?” This post covers reasons that are so obviously bad, that people forget to mention them in surveys about site experience.  The following site problems might not top a survey, but they ARE the main reasons people abandon your site.  Luckily…

...continue to read "Why People Don’t Buy Part 4: Your Website Needs a Doctor"

FutureNow Post
Wednesday, Oct. 24, 2012 at 1:53 pm

Why People Don’t Buy Part 3: Saving Items For Later Purchase

October 24th, 2012

Why People Don’t Buy Part 1: High Shipping Costs

Why People Don’t Buy Part 2: they are Comparison Shopping

Why People Don’t Buy Part 3: Saving Items for Later Purchase

Many guests will leave the buying process with items in their shopping cart, especially for larger ticket items.  Sometimes people need to speak to one or many people about your product and company before they are willing to commit to buying from you.  The best way to keep these guests coming back…

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FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Friday, Mar. 4, 2011 at 9:20 am

Testing Personalization and Reassurances in Cart Wins FutureNow an Award

March 4th, 2011

FutureNow won a silver medal for Best Copy Test this week in WhichTestWon.com’s 2010 testing awards.

Personalizing the shopping cart with a headline “Your Shopping Cart”, and adding reassuring copy right below the header in the shopping cart, increased the conversion rate of those who successfully completed transactions online by 3.59%. This lift may seem small, but because our client, DealsDirect, gets a lot of traffic, even this small increase in macro conversion translated into really big bucks!

In monday’s post, Marijayne Bushey wrote…

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FutureNow Post
Tuesday, Dec. 21, 2010 at 9:07 am

Cart Full of Money – How to Prevent Cart Abandonment

December 21st, 2010

Whether you’re just beginning optimization or you’ve been doing it for the past 13 years (as we have), cart abandonment rate is one of the first places you should start and continue to cycle back to. This is because visitors who add to cart are yours to lose in the sense that they have already chosen your site, found something they liked, and had enough confidence to add the item to your cart. A friend of mine likes to drive…

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FutureNow Post
Wednesday, May. 12, 2010 at 2:26 pm

Don’t Let Customers Abandon Your Cart So Easily

May 12th, 2010

One of the first things we look at in our analysis process of a site is the conversion funnel, whether it be a lead generation form, a shopping cart checkout, or otherwise.  This is the point at which the visitor has determined they are ready to take action, and it’s your lead/sale to lose.  Your shopping cart and checkout process must be seamless in order to be sure that you’re literally not blocking your customers from taking action.

One of…

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FutureNow Post
Friday, Feb. 26, 2010 at 7:23 pm

Good Cart Design vs. Costly Credibility Indicators

February 26th, 2010

I love to analyze shopping carts because of the immense variety of designs and design elements that different companies and clients employ to try to “get the cash.”  Some elements work better than others, and proper testing can lead the way to optimization.

But, I believe that conversion is cumulative, and every pixel of design you employ in your shopping cart contributes to the semi-conscious feelings of comfort and confidence that prospects get when they decide that your cart is safe…

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FutureNow Post
Monday, Feb. 15, 2010 at 9:32 am

We Converted Online, But Only Because It Was Free

February 15th, 2010

I was just recently married and moved to a new state not too long after the wedding.  Thankfully, rather than receiving gifts from friends and family, my husband and I received a slew of gift cards, the majority of which were to Target.com.  After moving in to a relatively bare apartment, we happily went to our local Target store in order to cash in.  Already familiar with the Target brand, and having a pretty good idea of…

...continue to read "We Converted Online, But Only Because It Was Free"

FutureNow Post
Monday, Jan. 18, 2010 at 1:00 pm

Shopping Cart Optimization: Take This Step Today

January 18th, 2010

stepsIn my last post, I wrote about treating your various sources of traffic differently from one another.  Track the individual conversion rates of your CPC, organic/SEO, email, etc. so you can prioritize the opportunities you have to optimize your web site’s performance.  That is just the first step, though.  Next, you need to separate each traffic source into segments based on the various campaigns or marketing efforts in each traffic source.

Let me use an example. There is…

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