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FutureNow Post
Friday, Dec. 12, 2008 at 9:07 am

Mini Case Study: How Testing Trumped the Holiday Slowdown

December 12th, 2008

The experience gifting website, Cloud9Living.com, started their pre-Holiday optimization with a very simple A/B test on the Billing page of their shopping cart.  Changing a single layout element on the page was responsible for a 20.48% increase in their Funnel Conversion Rate (ratio of those who started at View Cart and made it through checkout).

While this type of increase is common with our clients, the interesting part of the story comes from a different metric.  During the duration of…

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