Questions? (877) 643-7244

Six Sigma

FutureNow Post
Monday, Nov. 23, 2009 at 9:02 am

Un-sexy Trend Lines Turn This Analyst On

November 23rd, 2009

Given that my chosen profession is a Persuasion Analyst, you would expect that I’m a bit of a data-geek, and that staring at web analytics screens and Excel spreadsheets is my idea of fun.  Guilty as charged.

Ultimately, seeing our clients get positive results is what gets me out of bed in the morning.  Once in a while, I get to see a conversion rate trend line that takes a sudden turn for the better, and heads up towards the…

...continue to read "Un-sexy Trend Lines Turn This Analyst On"

FutureNow Post
Monday, Mar. 30, 2009 at 9:52 am

You’ll Screw Up!

March 30th, 2009

At around 1:20pm, while presenting at the “Survival of the Fittest 2.0″ session at Search Engine Strategies last Tuesday, I get the text message from my wife “I am in labor.” At 11:32 pm Matthew David Eisenberg joined our family. Baby and mom are doing well. My daughter and other son are enamored with our new addition.

Driving home that night from the hospital brought memories of my Mom and Dad and their great words of wisdom around parenting. “Your job…

...continue to read "You’ll Screw Up!"

FutureNow Post
Thursday, Mar. 19, 2009 at 10:37 am

The Development of an Optimization Culture

March 19th, 2009

One of the things that makes being a Persuasion Analyst at FutureNow fun is watching clients –> partners –> friends grow as an organization.  Many start off skeptical about the process of site optimization, or unrealistic about what can be gained in a given time frame.  But after working through some of the challenges, it’s great to see them thinking about their sites and their businesses in completely different (read: better) ways, and subscribing to a culture of continuous…

...continue to read "The Development of an Optimization Culture"

FutureNow Post
Monday, Oct. 27, 2008 at 10:45 am

7 Deadly Sins of Web Analytics

October 27th, 2008

It’s a “crime against humanity” proclaimed my Analytics Evangelist friend, Avinash Kaushik, at the eMetrics Summit. I’ve heard Avinash use this somewhat dramatic expression several times before in relation to web analytics. That is why I’m going to take the equally dramatic liberty of explaining “The 7 Deadly Sins of Web Analytics”:

1. Improper Implementation

According to my friend, Stéphane Hamel the developer behind WASP, a FireFox plugin for detecting and reviewing web analytics implementations, nearly 100% of implementations are setup…

...continue to read "7 Deadly Sins of Web Analytics"

FutureNow Post
Thursday, Sep. 11, 2008 at 5:37 am

Avinash Kaushik & Bryan Eisenberg Discuss Testing

September 11th, 2008

Testing Stinky As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Avinash Kaushik, Analytics Evangelist for Google, blogger at Occam’s Razor and author of the incredibly popular Web Analytics an Hour a Day is not to be missed. Take some time to listen to my interview with Avinash.

Click here to listen to Bryan Eisenberg chat with Avinash Kaushikmediaplayer.jpg

(To download…

...continue to read "Avinash Kaushik & Bryan Eisenberg Discuss Testing"

FutureNow Post
Tuesday, Sep. 9, 2008 at 7:42 am

Speed! Why Optimization Should Be Sexy

September 9th, 2008

The Need for Speed

How much are you investing in analytics? My friend Mel Carson is asking on the Microsoft AdCenter Analytics blog.

In the UK last week Brand Republic reported that UK spend on search engine marketing would reach £2.75bn this year.

However, just a tiny fraction of that cash – £330m – was spent on the art of SEO or search engine optimisation. The lion’s share of web site owner’s budget went on paid search solutions like Google AdWords or Microsoft adCenter.

SEO is an essential…

...continue to read "Speed! Why Optimization Should Be Sexy"

FutureNow Post
Thursday, Aug. 28, 2008 at 5:13 am

What is Continuous Improvement?

August 28th, 2008

Join Dr. Ralph Wilson, Jim Sterne and I, as we explain in this 7 minute video what “continuous incremental improvement” means and how to get started with it.

YouTube Preview Image

What obstacles do you face in getting your organization to adopt a continuous optimization process? Do they need to see more success stories like these?

Editors Note: If you want to learn more about marketing optimization and meet Ralph, Jim and Bryan, register for the eMetrics Marketing Optimization Summit in Washington DC, October 20-23rd.…

...continue to read "What is Continuous Improvement?"

FutureNow Post
Wednesday, Aug. 29, 2007 at 6:58 am

Web Analytics is Like Eating an Artichoke…

August 29th, 2007
FutureNow Article
Friday, Jun. 29, 2007

2 Ways to Get Started With Personas (Part 1)

June 29th, 2007

Who are your customers, really?I was having a conversation with the experience team at a major “entertainment” company after my presentation at the Internet Retailer conference a few weeks back. We were discussing ways they could get started on Personas, and how to overcome the challenges they’d faced thus far. Given that this dialog took place just off-stage, we had no expectation of privacy. Then again, I had no expectation that well over 100 retailers would be so interested in this conversation as well. It…

...continue to read "2 Ways to Get Started With Personas (Part 1)"

FutureNow Article
Wednesday, Jun. 6, 2007

Web Marketing and Analytics: Process, Talent & Tools

June 6th, 2007

Paint by Number or by TalentEric Peterson recently revised Avinash’s 10/90 rule of web analytics to the 10/20/70 Rule for Achievable Web Analytics Success. I agree with both that the key to value and success in web analytics is actually taking action on the data. You don’t get ROI for web analytics by just distributing reports; you actually have to do something with the data

Most people will agree that you need three things to extract value from web analytics:

1. You must have clean, not accurate (that…

...continue to read "Web Marketing and Analytics: Process, Talent & Tools"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: