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Social Media

FutureNow Post
Friday, Mar. 8, 2013 at 1:18 pm

Getting Started with Social Media: Use Google+ Wisely

March 8th, 2013

Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect with your potential customers strategically.

Link To Social Media Accounts

If you offer promotions in your other social media accounts, make sure you link to them in your G+ profile.  You can also post information on…

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FutureNow Post
Monday, Feb. 4, 2013 at 11:10 am

Getting Started With Social Media: Twitter Tips for Success

February 4th, 2013

The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to make your Twitter campaigns worth your effort.

Prepare Your Audience for Twitter Success

With so many great idea for Twitter campaigns these days, it is essential to know how to execute your own creative idea successfully.  Before you launch your…

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FutureNow Post
Monday, Jan. 7, 2013 at 2:39 pm

Getting Started with Social Media: Implementation Guide for Facebook

January 7th, 2013
Basic Rules for Your Facebook Campaign

There are more ways to make money with your social media campaign every day…but there are also more ways to spend time and money.  Investing time in social media does not have to be a gamble.  Make sure you start out on the right foot with your Facebook campaign by following these 6 simple steps-all of the free, all of them easy.

1.  Make sure the background image on your Facebook page speaks to…

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FutureNow Post
Tuesday, Oct. 16, 2012 at 11:13 am

Why People Don’t Buy-Part 2: They are Comparison Shopping

October 16th, 2012
keep customers who are comparison shoppingComparison Shopping

Comparison shopping is the 2nd reason that the majority of people on your site will abandon their buying process, following only high or shocking shipping prices. Your guests see what you have, what prices you offer, how soon your product or service will be delivered, and then they leave to check out the same things on other peoples sites.  It might seem like there is nothing you can do-people are going to compare options no matter what. You…

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FutureNow Post
Thursday, Dec. 1, 2011 at 7:30 am

12 Days of Conversions: Day 7-Comparison Shopping

December 1st, 2011

five christmas trees that resemble a star rating systemPeople love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.

1.  Feature Product Reviews

If you do not already ask your customers to review your products, you are missing out on the big bucks!  …

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FutureNow Post
Thursday, Nov. 24, 2011 at 7:30 am

12 Days of Conversions: Day 2- Social Media

November 24th, 2011

You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season.  Think again!  Social media can be a highly targeted way of increasing valuable holiday traffic this season.  If you have been optimizing your site all year long, the holidays are the best time to open the flood gates and increase traffic primed to buy gifts on your ecommerce site.   How do you optimize your Facebook,…

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FutureNow Post
Thursday, Oct. 27, 2011 at 7:30 am

Google+ Creates Sector Specific Marketing Opportunities For Businesses

October 27th, 2011

google Plus LogoHere at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company.  He will…

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FutureNow Article
Wednesday, Feb. 9, 2011

Addressing Problems of/with Social Media: Start with Tracking

February 9th, 2011
Benefits of Social Media Marketing Campaigns

By the close of 2010, it was clear that social media had become a strong presence in the online marketing world. And why shouldn’t it be? Social media has some obvious benefits that have drawn companies to it:

it is free to create an account and begin building content; your online presence is live in an instant; the inter-connectivity of the space facilitates exponential growth of a customer base; features of the space are…

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FutureNow Post
Thursday, Nov. 11, 2010 at 3:40 pm

Unsolicited TXT Marketing: Payback Sux

November 11th, 2010

SpideyQuote-1If you fancy yourself a marketing superhero, or even just aspire to marketing superhero status, you’re probably following the cutting edge of emerging technologies and their practical application to your craft. Early adopters of new technology have the rare opportunity of getting their point across before the space becomes so saturated that messages are lost in all the muddle. But take heed, oh good marketers of the world! For as any superhero knows, with great power comes great responsibility (click…

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FutureNow Post
Monday, Jan. 11, 2010 at 10:50 am

Online Marketing Optimization: 5 Predictions for 2010

January 11th, 2010

I was asked recently to look into my crystal ball and make some predictions for where the online marketing optimization space (including Conversion Rate Optimization) is headed in the next year.

Some of my predictions will be “wishful thinking,” but if I can sway the direction of an entire industry I’d be surprised, honored, and ask for a raise ;)

One of my favorite magazine formats for this sort of thing is the “What’s In and What’s Out” or “What’s Hot and…

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