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Social Media

FutureNow Post
Friday, Aug. 28, 2009 at 8:18 am

Social Media Is Not the Message

August 28th, 2009

mediaisnotthemessageSocial marketing is a shiny new toy and almost everyone is wising up and getting involved, as they should. In fact, a rumor is spreading that the new Mac OS, Snow Leopard, is integrating Facebook addresses directly into its own address book app. There’s no question that social applications are becoming central to our online lives, and soon social apps will be a central part of the very operating systems we use. People are tweeting, flickring, and facebooking like mad, with…

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FutureNow Post
Friday, Jul. 17, 2009 at 8:26 am

What Social Media Can and Can’t Do for You

July 17th, 2009

social network courtesy of shutterstockUnless you’ve been living under a rock, you don’t need me to tell you that social media has legs. And it’s getting leggier by the minute.

Many companies don’t fully understand what to do with social media. They don’t see the path to benefit from it. Others have tried using it and walked away not seeing the value of social media. Others still don’t get it at all, and have left themselves completely to the mercy of the online mobs.

Most of…

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FutureNow Post
Thursday, Jul. 2, 2009 at 11:03 am

They Did It, Did You?

July 2nd, 2009

shutterstock_lightbulbToo many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is,  occasionally it does happen. However, just as Thomas Edison tried 10,000 times to make his “fabulous” idea work before it finally did, great marketing takes persistent, continuous execution and experimentation.

On June 18th, I posted a conversion rate exercise on this blog. Two simple exercises to help others understand why they should do business with you.…

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FutureNow Post
Wednesday, Apr. 15, 2009 at 12:36 pm

Marketing in the age of the “strategic minimum wage worker”

April 15th, 2009

If you haven’t seen it yet, you’ll want to check out this YouTube video of two (former) Domino’s employees:

YouTube Preview Image

So, do you think that might have some rather profound effects on Domino’s marketing efforts?  Think you’ll be eating at Domino’s anytime soon?

What’s interesting is that the basic principle behind this was predicted not by some far-seeing futurist working in the technology field, but by Marine Corps Commandant Gen. Charles C. Krulak.

Gen. Krulak coined the term “strategic corporal” to refer to the…

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FutureNow Article
Friday, Mar. 27, 2009

The Value of Content Marketing

March 27th, 2009

After the first dot-com bust, “content is king” was the rallying cry of any competent Web worker. Back then this revelation was novel online. Soon after, this mantra became a cliché. As it often goes with clichés, they start out as something true and meaningful. Eventually, the words become common, outlive their value, and are so overused that they’re easily ignored.

Saying content is king is the equivalent of saying money is valuable; it’s true but obvious. Tell that to the…

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FutureNow Post
Wednesday, Feb. 25, 2009 at 11:20 am

Is 140 Characters a Magic Number?

February 25th, 2009

Jeffrey and I were having a discussion about Twitter. Mind you, Jeffrey doesn’t Twitter. I do. He says he has never felt comfortable at small talk. Even though he does do Facebook updates occasionally. Help us settle our discussion (read brotherly argument) about whether or not Twitter would have worked with 70 characters, 210 characters or any other number.

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FutureNow Post
Tuesday, Jan. 13, 2009 at 11:47 am

The Social Network Debate: Separation of Professional and Play

January 13th, 2009

This week I created a new Facebook account. Having made my original Facebook account at the age of 17, and it following me through my college years, I feared the impression professional contacts would get from my pictures, status updates and wall posts from friends. Not that I was the most rebellious girl in the pack, but I doubted that my boss needed to be updated every time my best friends wrote an inside joke on my wall or posted…

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FutureNow Post
Friday, Jan. 9, 2009 at 9:38 am

Yelp Reviewer Lands in Court

January 9th, 2009

A San Francisco chiropractor, Steven Biegel, has sued Christopher Norberg over negative reviews he published on Yelp, the Web site that rates businesses, according to the San Francisco Chronicle. In his review, Norberg criticized Biegel’s billing practices and said the chiropractor was being dishonest with insurance companies.

When the chiropractor complained about the review, Norberg replaced it with a new entry a few weeks later that said:

“I think that he is trying to scare me into removing a negative post (that…

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FutureNow Post
Monday, Dec. 29, 2008 at 8:32 am

TheGrok’s Not-To-Miss Links for the Week 12/29/08

December 29th, 2008

not to miss links Don’t miss the 15 year old and still current Calvin & Hobbes on the financial crisis

Don’t miss my interview with David Szetela on PPC Rockstars today. You’ll hear us discuss the top page and ad elements that every PPC advertiser should test.

What do you think – Is Twitter the Next Second Life? You may also want to read The State Of The Twittersphere? GigaOm claims Followers Aren’t Really Friends on Twitter. This leads to some of the challenge of…

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FutureNow Post
Monday, Dec. 22, 2008 at 11:28 am

Linking Matters

December 22nd, 2008

We write a lot about linking especially when it comes to persuading readers to take action.

There are a lot of objections to linking, especially linking off the website. The web & the HT in HTML is all about links.

I won’t go there today.

This blog post about New York Times columnist Frank Rich titled “Frank Rich: Why I Link” is worth reading.

Why has Rich embraced linking when his peers have not? “The theory was: Why not be as transparent as possible by…

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