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Social Media

FutureNow Post
Monday, Dec. 22, 2008 at 10:32 am

Did Twitter Cost A Sale?

December 22nd, 2008

My friend Brian was checking out Dropbox on a tip from John Jantsch and they were feeding a Twitter search live feed onto their landing page. It is good in theory. The theory being that you create a bandwagon effect but check out what was said on the first live feed on the left:

“CaptainCowPie: Wow Evernote allows files to be stored and synched across computers and my iPhone. This may replace my Dropbox completely.”

Ouch! Talk about hijacking the conversation. Reminds Brian and me…

...continue to read "Did Twitter Cost A Sale?"

FutureNow Post
Tuesday, Nov. 18, 2008 at 12:29 pm

Social Media Is NOT Media

November 18th, 2008

We’ve hated the name, but loved the medium, all along. It’s social but it’s not media!

Bryan wrote in Understanding and Aligning Social Media:

“The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for…

...continue to read "Social Media Is NOT Media"

FutureNow Post
Friday, Nov. 7, 2008 at 6:42 am

Understanding and Aligning the Value of Social Media

November 7th, 2008

align around peopleThe economy still weighs heavily on everyone’s mind, and we’re seeing drastic changes in traffic patterns. Hopefully, with changes in the U.S. political climate, things will turn around a bit.

Over the last few weeks, I’ve also been watching many self-proclaimed marketing gurus speak of social media’s role in filling in the gap during the economic downturn. While social media should be a part of any forward-thinking and transparent company, I would urge caution if you believe that you can monetize…

...continue to read "Understanding and Aligning the Value of Social Media"

FutureNow Post
Thursday, Nov. 6, 2008 at 3:05 pm

TheGrok’s Not-To-Miss Links for the Week 11/7/08

November 6th, 2008

Online Retail Sales Stats: Consumers Buying But Spending Less – Interesting trend analysis from my friends at Rimm-Kaufman. As background, they manage search for over 100 clients, mostly online retailers, mostly B2C. Their clients spend about $100 million combined on paid search clicks annually.

This is horrific – Retailers Report a Sales Collapse.

Amazon is launching “Frustration-Free packaging“. – I think this is an interesting way to save thumbs, offer “greener” packaging and differentiate their offering.

8 Tips for Selling Social Marketing to CFOs –…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 11/7/08"

Special Announcement
Wednesday, Oct. 29, 2008

Trick Or Tweet Twitter Style

October 29th, 2008

In the spirit of Halloween, Chris Brogan and I would like to suggest to everyone who uses Twitter (if you’re not, there are many reasons why you should be) to play Trick or Tweet with the people you are following and your followers.

Because like me, social media has connected us with so many friends from around the world it would be hard for us to go around and ring their bells and get candy (not that I need any candy ;-) )

There are…

...continue to read "Trick Or Tweet Twitter Style"

FutureNow Post
Tuesday, Oct. 21, 2008 at 2:25 pm

Has Social Media killed blogging?

October 21st, 2008


Wired’s (and Valleywag) Paul Boutin writes a eulogy for Blogs. Link-bait? Probably, but he certainly raised the ire of several in the online community, myself included. Heck, he even got me to crawl out from the rock I was hiding these past few months and pen a few words of commentary, in defense of blogging (yes, I recognize the irony ;) . I think Mathew Ingram wrote the best counter to Paul’s argument, so I’ll let you hop off and read his discourse…

...continue to read "Has Social Media killed blogging?"

FutureNow Post
Monday, Oct. 20, 2008 at 10:44 am

7 Signs You May Be A Social Media Addict

October 20th, 2008
Social Media Addict

There is nothing like social media to make people feel connected. However, that feeling can some times overwhelm people. Social Media Addiction (SMA) is a real concern. Please understand as a former counselor and social worker I have seen the impact that addiction can have.

If you find yourself with several of the following conditions you may be suffering from this affliction.

1. You have more “friends” than the population of Tyre, NY.

2. You find yourself calling family member by their @Name.


...continue to read "7 Signs You May Be A Social Media Addict"

FutureNow Post
Thursday, Oct. 2, 2008 at 11:44 am

OnClick: The Online Marketing Virtual Conference Mashup

October 2nd, 2008

With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am – 9:20 am

Seth Godin on how to get your ideas to spread:

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9:30 am – 10:00 am

Avinash Kaushik on how to create a data driven culture:

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10:00 am – 10:10 am

Mike Grehan on the future of…

...continue to read "OnClick: The Online Marketing Virtual Conference Mashup"

FutureNow Post
Thursday, Sep. 25, 2008 at 6:52 am

The More You Post the Better You Rank

September 25th, 2008

Or so says Technorati as they released data from their 2008 State of the Blogosphere report.

Techcrunch sums it up:

Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per…

...continue to read "The More You Post the Better You Rank"

FutureNow Post
Tuesday, Sep. 23, 2008 at 1:53 pm

Now THAT’S How You Announce a Contest Winner

September 23rd, 2008

We all run contests – you know- giving away cool things, like a free pass to a conference.   But how do you announce the contest winner?   Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth – SWOMFest ticket giveaway.

Check out the video.

Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential”…

...continue to read "Now THAT’S How You Announce a Contest Winner"

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