It had all the makings of powerful viral campaign.
It started as a Tweet:
Who wants a FREE $50 gift code? Here it is: TLTW7897 First come, first serve – and all tees are ON SALE FOR $12!! http://tinyurl.com/yqe9f
Bryan Eisenberg (@TheGrok) caught it among the noise that is twitter traffic, then predictably, he forwarded it to me and the rest of the staff. 50$ bucks off t-shirts at Threadless.com, very cool.
So like any wearer of T-shirts I followed the link and was…
In “The Best Practices In Social Media Marketing Writing Project”, my good friend, Mitch Joel examines the issue of best practices in Social Media Marketing. His best practice recommendation? Consistency.
Consistency. Be consistent. In everything that you do. (The article link above will take you to Mitch’s specifics.)
Mitch is collecting best-practice ideas from folks in the industry. He happened to tag me.
So here’s my take on what companies involved in Social Media Marketing should be considering.
In the recent…
Sunday’s New York Times surprised me with ” Fox News Joins a Social Network, but Not Its Parent’s Site”
“Fox News Channel wants more friends. But instead of reaching out on the News Corporation’s own social network, MySpace, the cable news channel is choosing to network on the site’s chief rival, Facebook.
Think it has anything to do with MySpace’s existing partnership with MSNBC? Fox says it has more to do with audience.”
This is a sign of the maturity of social media,…
Social media is exploding. Everyone’s talking about the huge advertising potential. I see companies and marketers getting positively giddy:
“Think of it! Millions and millions of people we can hyper target with relevant messages and offers, contextual targeting, behavioral targeting – THINK OF THE VIRAL OPPORTUNITIES!”
Um, you’ve got a little bit of spittle there at the corner of your mouth…there, yeah, you wiped it off.
Yes, the potential is huge. But some companies have been disappointed with the results in their early…
Wow! Is that true? I know lots of my colleagues wouldn’t want to believe it, but it certainly could be true, based on an interesting blog post I just read from Bob Hoffman.
One of the axioms of Web 2.0 zealots is that “markets are conversations” (see Clueless and The Cluefree Manifesto) and that online social media (blogs, networking websites, Facebook, MySpace, etc.) are uniquely capable of stimulating “conversations” among consumers. Just one tiny problem. They’re wrong.
What ever happened to “You”?
You were on a roll. Just two years ago, You were Time magazine’s person of the year. When Web 2.0 changed everything, You were there. You did it. You turned the Web into the “interactive” medium we always knew it could be.
You changed the rules. You took control.
So what happened? Lately, it seems that marketing and advertising executives are either blind optimists or furrow-browed skeptics about social media marketing. Are we — the marketers, the bloggers,…
Social technologies have changed much more than our marketing strategies; they’ve changed us.
Social technologies have changed how we gather and share information. They’ve changed who we meet, where we meet, and, sometimes, how we meet. They’ve changed how we buy, what we buy, and where we buy. They’ve changed what, how, and how much we know about the people around us. And while social technologies may not have changed what it essentially means to be human, they’ve certainly amplified, at once,…
I got an email from Facebook this morning, informing me that I had been invited to the wedding of one of my best friends:
I repeat, I got an email from Facebook this morning, informing me that I had been invited to the wedding of one of my best friends.
Apparently, he and his fiancé — also a friend — are worried their close friends, all devout music geeks, might buy tickets to this concert in September (a legitimate fear in my case) and thus have…
Who: Bryan Eisenberg
What: At webcom Montréal 2008, Bryan discusses “The Golden Rule of Interactive Marketing.”
The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. The voice of the consumer has never been so simple to find and so difficult to decode. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating…
In our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a blog:
“Copywriting for a lifestyle blog is a mystery. How can a blogger create compelling copy that resonates in the short opportunities available, i.e. tagline, front page, about page, social media profiles so that readers subscribe?
“Long copy strategies just don’t work on my baby boomer marriage blog. There’s not enough room to describe the content, show personality and be keyword-rich…