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Social Media

FutureNow Post
Thursday, Aug. 28, 2008 at 8:00 pm

Threadless left me Shirtless

August 28th, 2008

threadlessdropdown.jpgIt had all the makings of powerful viral campaign.

It started as a Tweet:

Who wants a FREE $50 gift code? Here it is: TLTW7897 First come, first serve – and all tees are ON SALE FOR $12!!

Bryan Eisenberg (@TheGrok) caught it among the noise that is twitter traffic, then predictably, he forwarded it to me and the rest of the staff. 50$ bucks off t-shirts at, very cool.

So like any wearer of T-shirts I followed the link and was…

...continue to read "Threadless left me Shirtless"

FutureNow Post
Wednesday, Aug. 27, 2008 at 9:43 pm

Before Consistency in Social Media Marketing

August 27th, 2008

In “The Best Practices In Social Media Marketing Writing Project”, my good friend, Mitch Joel examines the issue of best practices in Social Media Marketing.  His best practice recommendation?  Consistency.

Consistency. Be consistent. In everything that you do. (The article link above will take you to Mitch’s specifics.)

Mitch is collecting best-practice ideas from folks in the industry.  He happened to tag me.

So here’s my take on what companies involved in Social Media Marketing should be considering.

In the recent…

...continue to read "Before Consistency in Social Media Marketing"

FutureNow Post
Monday, Aug. 18, 2008 at 7:58 am

Is Facebook The Right Choice For MySpace Owners?

August 18th, 2008

facebook_myspaceSunday’s New York Times surprised me with ” Fox News Joins a Social Network, but Not Its Parent’s Site

“Fox News Channel wants more friends. But instead of reaching out on the News Corporation’s own social network, MySpace, the cable news channel is choosing to network on the site’s chief rival, Facebook.

Think it has anything to do with MySpace’s existing partnership with MSNBC? Fox says it has more to do with audience.”

This is a sign of the maturity of social media,…

...continue to read "Is Facebook The Right Choice For MySpace Owners?"

FutureNow Post
Friday, Jul. 11, 2008 at 12:11 pm

Tapping the Power of Social Media to Advertise to Women

July 11th, 2008

social media logosSocial media is exploding. Everyone’s talking about the huge advertising potential. I see companies and marketers getting positively giddy:

“Think of it! Millions and millions of people we can hyper target with relevant messages and offers, contextual targeting, behavioral targeting – THINK OF THE VIRAL OPPORTUNITIES!”

Um, you’ve got a little bit of spittle there at the corner of your mouth…there, yeah, you wiped it off.

Yes, the potential is huge. But some companies have been disappointed with the results in their early…

...continue to read "Tapping the Power of Social Media to Advertise to Women"

FutureNow Post
Tuesday, Jul. 8, 2008 at 7:30 am

Traditional Media Stimulates More “Conversations” Than Digital Media?

July 8th, 2008

Wow! Is that true? I know lots of my colleagues wouldn’t want to believe it, but it certainly could be true, based on an interesting blog post I just read from Bob Hoffman.

The Ad Contrarian writes:

One of the axioms of Web 2.0 zealots is that “markets are conversations” (see Clueless and The Cluefree Manifesto) and that online social media (blogs, networking websites, Facebook, MySpace, etc.) are uniquely capable of stimulating “conversations” among consumers. Just one tiny problem. They’re wrong.

On June…

...continue to read "Traditional Media Stimulates More “Conversations” Than Digital Media?"

FutureNow Article
Friday, May. 30, 2008

How to Avoid Marketing to Yourself

May 30th, 2008

You were the Time magazine person of the yearWhat ever happened to “You”?

You were on a roll. Just two years ago, You were Time magazine’s person of the year. When Web 2.0 changed everything, You were there. You did it. You turned the Web into the “interactive” medium we always knew it could be.

You changed the rules. You took control.

So what happened? Lately, it seems that marketing and advertising executives are either blind optimists or furrow-browed skeptics about social media marketing. Are we — the marketers, the bloggers,…

...continue to read "How to Avoid Marketing to Yourself"

FutureNow Article
Tuesday, May. 13, 2008

Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell

May 13th, 2008

Groundswell by Josh Bernoff and Charlene LiSocial technologies have changed much more than our marketing strategies; they’ve changed us.

Social technologies have changed how we gather and share information. They’ve changed who we meet, where we meet, and, sometimes, how we meet. They’ve changed how we buy, what we buy, and where we buy. They’ve changed what, how, and how much we know about the people around us. And while social technologies may not have changed what it essentially means to be human, they’ve certainly amplified, at once,…

...continue to read "Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell"

FutureNow Post
Friday, Apr. 25, 2008 at 11:45 am

Have We Gone 2.0 Far? Facebook Wedding Invites!?

April 25th, 2008

I got an email from Facebook this morning, informing me that I had been invited to the wedding of one of my best friends:


facebook wedding invite

I repeat, I got an email from Facebook this morning, informing me that I had been invited to the wedding of one of my best friends.

Apparently, he and his fiancé — also a friend — are worried their close friends, all devout music geeks, might buy tickets to this concert in September (a legitimate fear in my case) and thus have…

...continue to read "Have We Gone 2.0 Far? Facebook Wedding Invites!?"

FutureNow Event

webcom Montréal 2008

April 10th, 2008

Who: Bryan Eisenberg

What: At webcom Montréal 2008, Bryan discusses “The Golden Rule of Interactive Marketing.”

The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. The voice of the consumer has never been so simple to find and so difficult to decode. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating…

...continue to read "webcom Montréal 2008"

FutureNow Article
Friday, Apr. 4, 2008

How to Find Your Website’s Voice (Even if it’s a Blog)

April 4th, 2008

In our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a blog:

“Copywriting for a lifestyle blog is a mystery. How can a blogger create compelling copy that resonates in the short opportunities available, i.e. tagline, front page, about page, social media profiles so that readers subscribe?

“Long copy strategies just don’t work on my baby boomer marriage blog. There’s not enough room to describe the content, show personality and be keyword-rich…

...continue to read "How to Find Your Website’s Voice (Even if it’s a Blog)"

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