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Social Media

FutureNow Article
Wednesday, Apr. 2, 2008

Why Virgin’s Banner Ads Work, Even on Facebook!

April 2nd, 2008

Virgin America mood lightingTraditional banner ads can be frustrating. They’re easy to ignore. And all too often, the landing page on the other side of the click doesn’t fulfill the promise of the ad.

So why not try something new, like placing an ad on Facebook, where captive users are forced to see it right there in their news feeds?

That’s Virgin America‘s strategy. But is it anything new?

Despite the hype, social media ads are rarely different than traditional banner or pay-per-click ads. The landscape…

...continue to read "Why Virgin’s Banner Ads Work, Even on Facebook!"

FutureNow Article
Wednesday, Mar. 5, 2008

The Fight Against Shopping Cart Abandonment

March 5th, 2008

cart_whisperer.jpgLiberty Fillmore is a man with a purpose.

He’s no hero. No, sir. Just an ordinary guy placed in extraordinary circumstances.

His mission: End the plight of abandoned shopping carts everywhere.

Fillmore has a natural talent for saving carts. He was born to do it. He is… The Cart Whisperer.

. . . everywhere I go, I see shopping carts tossed aside. Cast off. Abandoned. In super-value-store parking lots. And, more and more, on the interweb which is online. People say, “I’m all gonna fill…

...continue to read "The Fight Against Shopping Cart Abandonment"

FutureNow Post
Monday, Feb. 11, 2008 at 10:36 am

Is Your Reputation Worth $15 Billion?

February 11th, 2008

forbes_logo.jpgBefore you answer that question, consider this: At Facebook’s current valuation of $15 Billion, a lot of folks think your network’s net worth is about $258.62 — give or take some pocket change.

Since the middle of last year, when they opened up the platform to third-party Web developers and Microsoft invested in the company, Facebook has been the marketer’s gold rush du jour. From books and hobbies to zombies and “hotties,” it seems everyone’s trying to get in on the…

...continue to read "Is Your Reputation Worth $15 Billion?"

FutureNow Article
Friday, Dec. 28, 2007

Top 3 Problems of Social Media

December 28th, 2007

hey, hey, we're the content monkeys...“The problem with social media is… there are more people writing it than reading it. That isn’t very social, huh?”

I laughed when I first heard it, but my friend explained:

At last count, there were some 75 million+ blogs out there, but very few of those blogs have many readers besides the writer, his mom and the family pet; and if it’s a cat, they just casually glance at it. If you care to argue that people use it as a…

...continue to read "Top 3 Problems of Social Media"

FutureNow Post
Wednesday, Dec. 19, 2007 at 6:18 pm

Spooked by Spock?

December 19th, 2007

spockLogically, just a few days ago, I received an email from the Spock Team:

“So and so Jones” has added you as a trusted contact on Spock. By accepting trust, you will be able to search each others’ network, share contact information, and get news.”

It continued…

“Since you are a person I trust, I would like you to join my network on Spock so we can always stay up to date on how to contact each other.”

Now it’s like a Klingon invasion!…

...continue to read "Spooked by Spock?"

FutureNow Post
Tuesday, Dec. 18, 2007 at 2:45 pm

ESPNU to be a Fast Follower of NASCAR

December 18th, 2007

Recently, Mashable reported that “The worldwide leader in sports” is opening up its collegiate arm,, to user-generated videos. The service, known as Campus Connection, will allow students, faculty and fans of all colleges and universities to supply the videos, including play-by-play analysis, sideline reporting and even televised events. Much like, where fans have transfered their enthusiasm for a niche (if it’s possible to call millions of die-hard fans a “niche”) sport into a thriving photo and video-sharing community, ESPNU…

...continue to read "ESPNU to be a Fast Follower of NASCAR"

FutureNow Post
Wednesday, Dec. 5, 2007 at 10:08 am

College Tonight Tries to Convert the Facebook Fatigued

December 5th, 2007

college_tonight_logo.jpgIn the world of social networks, Facebook is getting all the buzz. But despite Facebook’s much-blogged-about $15 billion valuation, MySpace rules the roost when it comes to total members, unique visitors and advertisement dollars. In fact, according to, MySpace ranks as the 3rd highest trafficked website in the US (sixth place worldwide), while Facebook sits at a respectable fifth in the U.S. (seventh place worldwide). So why would College Tonight, a new social network geared toward, well, college students actively going…

...continue to read "College Tonight Tries to Convert the Facebook Fatigued"

FutureNow Post
Tuesday, Nov. 6, 2007 at 8:01 am

Social Media Design Best Practices From Google

November 6th, 2007

Josh Porter of is becoming one of my favorite blog authors.

Tucked away as part of the new Open Social initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.

Social Design Best Practices

The list of best practices are as follows:

1. Engage Quickly – (my interpretation: provide value within 30 seconds) 2. Mimic Look and Feel - (make your widget look like the page it is in) 3. Enable Self Expression – (let people personalize their widgets)…

...continue to read "Social Media Design Best Practices From Google"

FutureNow Article
Wednesday, Oct. 10, 2007

Traffic Delusion and Social Networking Insanity

October 10th, 2007

“Advertising only accelerates the inevitable” –Roy H. Williams

Traffic... MyPreciousIn Roy’s practice, advertising builds brands and drives traffic for his offline clients. Roy cautions his clients not to get ahead of themselves. If all the traffic (read: visitors) he drives get what they expected, then the business grows organically from repeat customers and word-of-mouth. If these visitors don’t get what they want, their lackluster experience will erode the brand. In other words, they would be refilling a leaky bucket with new traffic.…

...continue to read "Traffic Delusion and Social Networking Insanity"

FutureNow Post
Tuesday, Oct. 9, 2007 at 11:02 am

Al Gore Discovers an Inconvenient Truth About Facebook

October 9th, 2007

Al Gore on FacebookOur international readers may not realize that former U.S. Vice President-turned-environmental-activist Al Gore is at once laughed at and lauded for statements about his role in “creating the Internet” — a gem of a sound bite, especially when taken out of context. Well, he may want to take it back. If this screenshot is any indication, he’d have been better off inventing “Web 2.0″; at least then, he might be able to conjure up a Facebook app that could convince…

...continue to read "Al Gore Discovers an Inconvenient Truth About Facebook"

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