Since we all know a pretty face can push visitors away, I trust I still have your attention.

FutureNow is pleased to announce that our co-founder and Chief Persuasion Officer, Bryan Eisenberg, will deliver a keynote address at the Search Engine Strategies conference in Toronto at precisely 0-900 hours (that’s 9am) on Wednesday, June 18, 2008. That much is certain.

What we can’t share at this time — because, frankly, he won’t tell us — is what it is Bryan will…

...continue to read "Bryan Eisenberg to Deliver Top Secret SES Toronto Keynote"

FutureNow is thrilled to announce the launch of our “Around the Net” news portal, now available at News.GrokDotCom.

News.GrokDotCom.com shows your favorite marketing blogs in one spot. And as an added bonus, you can vote on posts that “add value” — or “skip it” if you’re not impressed — so we know which ones to feature as Best of the Day, Best of the Week, and Best of the Month.

At News.GrokDotCom, you can…

...continue to read "GrokDotCom Launches New “Around the Net” Section"

Big thanks to everyone who took part in our ticket giveaway for the IMC Mobile Marketing conference.

Your questions were fantastic and have given us — and the conference presenters — a lot of great ideas for discussion topics. You also made it very difficult to choose a winner!

So, without further ado, our free ticket winners are…

Chana Hercenberg: As a consultant, someone who has spent time researching the industry [...], I would say one of the most important issues to address for…

...continue to read "Mobile Marketing Conference Ticket Winners Announced"

If you’ll be in New York City on June 4th — or looking for an excuse to visit — here’s your chance.

The IMC Mobile Marketing conference, in addition to offering a 20% discount to all GrokDotCom readers (click here for details), is letting us give away three free tickets to their event.

All you need to do is leave a question — not a comment — below that addresses a common or interesting concern about mobile marketing.

Be specific. The more…

...continue to read "Win Tickets to the IMC Mobile Marketing Conference"

Just one year after Google [GOOG] launched Google Website Optimizer, the free A/B split and multivariate testing platform has shed its “beta” status and gone mainstream.

Formerly available only to AdWords users, Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website…

...continue to read "Google Website Optimizer Opens Up, Sheds Beta"

In case you missed the live webinar or had technical difficulties while watching it last week, you can watch it on YouTube now.

The presentation is 63 minutes, and the sound on the YouTube version isn’t the best. If you prefer, you can watch it full-screen and with better sound via WebEx.

The webinar starts with an introduction to Website Optimizer by Google’s Tom Leung. Then I share some of what we have learned at FutureNow over the the past decade of optimizing websites,…

...continue to read "Google Website Optimizer Webinar: What Should I Test?"

We’re very proud to announce that Holly & Michele’s new book, The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys, is now available.

The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom…

...continue to read "Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller"

In the past few months, we’ve received emails and comments from people who want to know the secret. They’ve read a few posts on website optimization testing, but they’re disillusioned. Their tests haven’t been effective — meanwhile, Future Now keeps yammering about how…

“Lead generation went up 5,000%!” (Tumbleweed rolls.)

“They doubled their conversion rate!” (Crickets chirp in disbelief.)*

Don’t think you can do it? Bryan Eisenberg and Google’s Tom Leung disagree. Join them for a free webinar on March 11th.

*Please Note: Case studies not boring when about…

...continue to read "“What Should I Test?” Free Google + Future Now Webinar"

Just a friendly reminder to West Coast readers to take advantage of the early registration discount for upcoming events in San Francisco…

Call to Action is led by the incomparable Bryan Eisenberg, best-selling author and co-founder of Future Now, and is based on the Eisenberg brothers’ best-selling book, “Call to Action: Secret Formulas to Improve Online Results.” This seminar presents the principles of Persuasion Architecture and the tactics of conversion rate marketing, and will help…

...continue to read "Save Hundreds Off Our Upcoming West Coast Seminars"

By now, most of you know about my passion and focus of extensive research: marketing to women online. Over the past several years, I’ve been so consumed by the topic that, in addition to my articles for GrokDotCom, I’ve kept up my own blog as well. Until now. I’m downsizing to one.

From now on, you can now read about all things marketing-to-women-online at GrokDotCom.com/women.

And now for the really exciting news…

Michele Miller and I have a new book coming out March 10th:…

...continue to read "Win a Free Copy of “The Soccer Mom Myth”"