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FutureNow Post
Monday, Nov. 3, 2008 at 12:52 pm

Turning Free into Paid…

November 3rd, 2008

Use the power of words. According to AdRants, Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people’s WiFi menus. Instead of using the typical network names for their WiFi network they experimented with wittier names to “motivate” people into paying:

“By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatteGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi…

...continue to read "Turning Free into Paid…"

FutureNow Post
Monday, Sep. 8, 2008 at 11:48 am

No Pink Phones – A New Twist on Technology for Women

September 8th, 2008

Ying Cheng and I share one thing in common – we hate pink phones.

OK, actually, we share a few things in common.   But one of them is an interest in technology designed specifically for women.   Too often, we see big companies who want to reach out to the women’s market, so they simply take an existing product and make it pink.   We’re both members of the “no pink…

...continue to read "No Pink Phones – A New Twist on Technology for Women"

FutureNow Post
Tuesday, Jul. 8, 2008 at 5:54 am

2.0 Technology, Search Engines, Conversion, and You

July 8th, 2008

jane_and_robotI recently attended a presentation put on by the good people from a great new SEO blog called Their mission is great: “Design for people, be smart about robots, and you will achieve long-lasting success.”

They’re bringing a balance back to the sometimes-crazy world of SEO enthusiasts.

I’m not an SEO expert, but it’s an interest of mine. I attended with a friend who’s a talented web/software developer, so I enjoyed seeing him “nerd-out” in his element of very, very technical…

...continue to read "2.0 Technology, Search Engines, Conversion, and You"

FutureNow Post
Friday, Jul. 4, 2008 at 2:08 pm

Marketing Analytics in Action: Quick Survey

July 4th, 2008

The desire to use analytics and testing tools to boost marketing ROI is greater than ever before. I can tell. When I present at conferences, I enjoy speaking with attendees and other industry friends. I’ve noticed some interesting new challenges emerging, especially as the economy slows. My sample size is small, and while asking you may not be scientific, I’d like to see if this anecdotal data is telling us something. Once the information is collected we’ll share it with…

...continue to read "Marketing Analytics in Action: Quick Survey"

FutureNow Post
Friday, Feb. 29, 2008 at 1:29 pm

PayPal Should Go Undercover

February 29th, 2008


PayPal recently announced a streamlining of its payment flow process that doesn’t require a PayPal account to use. In other words, you can “check out” via PayPal, reap the security benefits of the merchant store not knowing your financial details, and pay for your item without having created any long-term relationship with PayPal (although they wouldn’t mind).

Adding PayPal to an e-commerce site can sometimes result in lower conversions — which makes sense because you’re being taken away from the experience you were…

...continue to read "PayPal Should Go Undercover"

FutureNow Post
Sunday, Nov. 25, 2007 at 10:11 am

Amazon’s Patented Lousy Service

November 25th, 2007

Techdirt reports that Amazon has been awarded a patent for Generating Current Order Fulfillment Plans Based on Expected Future Orders. Essentially, if Amazon deems that you won’t be a long-time customer or ordering again soon, your order will take longer to be expedited.”

This comes after Amazon snuck One-Click past the patent system by changing the word “a” to “the,” and adding the phrase “purchasable through a shopping cart model.” According to Slashdot, lawyers for Amazon “apparently managed to reinstate two of CEO…

...continue to read "Amazon’s Patented Lousy Service"

FutureNow Post
Monday, Nov. 5, 2007 at 8:16 am

Can You Hear Me Now? NO!? Gooood…

November 5th, 2007
FutureNow Post
Tuesday, Oct. 9, 2007 at 2:26 pm

The YouTube Effect: Copyright Law Will Eat Itself

October 9th, 2007

hitting copyright law where it counts...Jeff Atwood’s “YouTube: The Big Copyright Lie” may be the most telling — and concise — article ever written about today’s online copyright law fiasco. According to Atwood, the company’s whole existence teeters a fundamental lie: that so-called “fair use” is in the eye of the beholder, and the only beholders who matter are the copyright’s owner and their attorneys (read: copyrighted material is kept live on YouTube indefinitely until either the copyright holder or their lawyers complain).

Atwood shows that…

...continue to read "The YouTube Effect: Copyright Law Will Eat Itself"

FutureNow Post
Monday, Oct. 8, 2007 at 8:11 am

Michael Dell’s Lousy Investment Advice

October 8th, 2007

“What would I do? I’d shut it down and give the money back to the shareholders.”

Michael Dell said that about Apple 10 years ago.

Pretty, pretty…bad advice!

Philip Elmer-DeWitt reports:

Apple’s (AAPL) market capitalization today is more than double that of Dell (DELL):

Apple: $140.4 billion

Dell: $62.27 billion

But don’t shed a tear for Micheal Dell. According to a list of the 400 wealthiest Americans published last month, his net worth is more than triple Steve Jobs’.

Michael Dell: $15.5 billion

Steve Jobs: $4.9 billion

I’m not crying for…

...continue to read "Michael Dell’s Lousy Investment Advice"

FutureNow Post
Tuesday, Oct. 2, 2007 at 1:15 pm

EBay Lowers Reserve on Skype

October 2nd, 2007

skype: tastes great, less fillingLet’s say you need to unload a promising-yet-way-overestimated tech company you bought for $2.6 billion in 2005 dollars. Where do you turn — eBay? What if listing a “Buy it Now” price isn’t an option? What if you are eBay?

The New York Times has some bubble-bursting hindsight on the broader effect of eBay’s soured Skype acquisition.

Skype earned $90 million during the second quarter of 2007, far below eBay’s projections. EBay said in a regulatory filing that the charge was “the result…

...continue to read "EBay Lowers Reserve on Skype"

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