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Value

FutureNow Post
Thursday, Dec. 20, 2007 at 5:42 pm

12 Marketers Pick Year’s Most Valuable Online Videos

December 20th, 2007

share_2007.jpgThe smart people at Twist Image have built a gorgeous video site to showcase 2007′s most valuable online videos, according to their “most influential friends.”

Paula Gignac, Seth Godin, Ken Wong, Joseph Jaffe, David Weinberger, David Usher, Jackie Huba, Shel Israel, John Gustavson, Christopher Loudon, Mary Maddever and our own Bryan Eisenberg were each asked to share their favorite video of the year.

Which videos were your favorites?

(To Mitch Joel, Mark Goodman, Mickael Kanfi, Aubrey Rosenhek and the entire team at Twist Image, joyeuses fêtes …

...continue to read "12 Marketers Pick Year’s Most Valuable Online Videos"

FutureNow Post
Monday, Dec. 3, 2007 at 12:00 pm

How to Leverage “OPM” (Other People’s Mistakes)

December 3rd, 2007

other_peoples_mistakes.jpgLots of people who’ve spoken with either Jeffrey or me know how uncomfortable we are with being called “experts,” despite our books and nearly 10 years of focus on marketing optimization. I’ve said it before: “Gurus are a dime a dozen on the internet.” The problem with taking pundits’ advice is that it can end up costing those who follow blindly a fortune. I need your help to prevent that.

Don’t get me wrong. I believe hardly any of the folks who…

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FutureNow Post
Tuesday, Nov. 20, 2007 at 4:31 pm

Writers: The Most Undervalued People Online

November 20th, 2007

Even Robin Williams is silenced...Anyone else enjoy life 3% more when The Daily Show isn’t in reruns? Well, if you think TV’s gotten bad since the writers’ strike, just wait until online copywriters wise up. In fact, copywriters and bloggers should consider picketing right along with the TV & film writers. (Notice I didn’t say “screenwriters.” In today’s media, a screen is a screen is a screen.) This strike isn’t about television or film. It’s about high-profile screenwriters — as high-profile as unknown gets,…

...continue to read "Writers: The Most Undervalued People Online"

FutureNow Post
Friday, Oct. 26, 2007 at 10:10 am

How Amazon Lost Me (and My Money)

October 26th, 2007

One word: Fulfillment.

I recently purchased a set of Sony Ericsson earbuds from Amazon.com. I already knew the type of earbuds, which color, and even the model number I wanted to order. (That’s what we call a “late-stage” visitor.) Amazon didn’t have to do much to convince me to buy. All I wanted was a clear product image, showing what I could expect with my purchase.

...continue to read "How Amazon Lost Me (and My Money)"

FutureNow Post
Wednesday, Oct. 24, 2007 at 2:57 pm

Spirit Air: You Don’t Have to Turn on the Red Light

October 24th, 2007

Baldaaaaanza...Spirit Airlines used to have great customer service. It was refreshing, actually. In the late 90′s, you could fly round-trip from, say, Detroit to New York for about $120 in a hand-me-down jet staffed with friendly people. It was a great, low-cost airline that was always able to surpass its customers (even lower) expectations.

But all that’s changed. Today, they have a brand-spanking-new fleet of mid-sized jets staffed with would-be friendly people who, bound and gagged with corporate red tape, can’t…

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FutureNow Post
Monday, Oct. 8, 2007 at 8:11 am

Michael Dell’s Lousy Investment Advice

October 8th, 2007

“What would I do? I’d shut it down and give the money back to the shareholders.”

Michael Dell said that about Apple 10 years ago.

Pretty, pretty…bad advice!

Philip Elmer-DeWitt reports:

Apple’s (AAPL) market capitalization today is more than double that of Dell (DELL):

Apple: $140.4 billion

Dell: $62.27 billion

But don’t shed a tear for Micheal Dell. According to a list of the 400 wealthiest Americans published last month, his net worth is more than triple Steve Jobs’.

Michael Dell: $15.5 billion

Steve Jobs: $4.9 billion

I’m not crying for…

...continue to read "Michael Dell’s Lousy Investment Advice"

FutureNow Post
Monday, Oct. 1, 2007 at 4:14 pm

Radiohead Lets Fans Choose How Much to Pay for Album

October 1st, 2007

Remember when people thought Prince was crazy for selling his music exclusively online?* Or the time when William Morris Agency Worldwide Head of International Music Ed Bicknell scoffed at me for asking why any band in its right marketing mind needs a major label? Well, it looks like Radiohead is putting its money where your mouse is.

Arguably the most influential band of the past 15 years, Radiohead has decided to release its next album online. But here’s catch: You choose what to…

...continue to read "Radiohead Lets Fans Choose How Much to Pay for Album"

FutureNow Post
Friday, Aug. 31, 2007 at 1:07 pm

Would You Buy a Bra From This Man?

August 31st, 2007

Men, I’m going to let you in on a little known secret: most women are wearing the wrong size bra.Women, I’m going to let you in on a little known secret as well: most women are wearing the wrong size bra.

Zafu.com is a company actually providing a solution to this problem. But is their advertising helping or hurting them?

Would you buy a bra from this man?

This ad on YouTube has gotten mixed reactions. Some women find it funny, some find it…

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FutureNow Post
Tuesday, Jul. 24, 2007 at 10:54 am

Too Much Foam in Starbucks’ Pricing

July 24th, 2007

starbucks_foam.jpgI just got back from my daily trip to Starbucks (SBUX). They recently installed a drive-thru window at the one near my house, so I’m pretty excited. Generally speaking, I’m not a lazy person — but time is money, my friends!

So, here’s the deal. I order the same thing every day; a tall, iced chocolate milk with a shot of almond flavor. (I know, pretty lame.) Some days, they charge me $2.91 and some days, they charge me $2.59. Initially,…

...continue to read "Too Much Foam in Starbucks’ Pricing"

FutureNow Post
Monday, Jul. 23, 2007 at 1:11 pm

Better “Usability” Isn’t Always the Answer

July 23rd, 2007
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