I was reviewing a usability test of a B2B site today, and I heard two very different reactions to the same video (I’ll paraphrase):

#1: That video was a waste of time.  They could’ve conveyed the same information in way less time.  My questions aren’t answered. #2: That video was awesome!  I feel much more educated about their service now, and it was very professional-looking.

Scary, right?  The video was professionally shot, edited, and produced.  It…

...continue to read "B2B Warning: One Persuasive Video May Not Be Enough"

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online.

We’ve commented any number of times on GrokDotCom that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality,…

...continue to read "Video Views Up, When Will Sales Follow?"