Persuasion Architecture can Increase Leads from Your B2B Videos

Persuasion Architecture pops up in every well thought out marketing campaign, even video!  A lot of people come to us asking about whether or not video increases online conversions or turns people away.  The truth is, video, like any form of communication online will be helpful to your guest if executed properly. Video is an interesting medium- it can either deliver wanted information quickly and memorably with the use of visual cues…

...continue to read "4 Styles Of B2B Video That You Should Be Using"

For some time now, the online marketing community has prophesied that featuring video online can have a significant positive impact on conversions, so we were thrilled when one of our clients sought out our advice about a video to feature on their site. We helped them with the content of the video, and helped them determine where and how to feature it on their site.

The end result was a video that does a remarkable job of introducing the folks behind…

...continue to read "Does Video Have Value for Lead Gen Sites?"

I was reviewing a usability test of a B2B site today, and I heard two very different reactions to the same video (I’ll paraphrase):

#1: That video was a waste of time.  They could’ve conveyed the same information in way less time.  My questions aren’t answered. #2: That video was awesome!  I feel much more educated about their service now, and it was very professional-looking.

Scary, right?  The video was professionally shot, edited, and produced.  It…

...continue to read "B2B Warning: One Persuasive Video May Not Be Enough"

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online.

We’ve commented any number of times on GrokDotCom that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality,…

...continue to read "Video Views Up, When Will Sales Follow?"