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Viral Marketing

FutureNow Post
Wednesday, Aug. 8, 2012 at 1:08 pm

Backlinking Cheat Sheet

August 8th, 2012

USDA ORGANIC logo with the word TRAFFIC addedWelcome to our backlinking cheat sheet.  This is a list of the industry backlinking strategies- the good, the bad and the optimized!  If you like this post make sure to read up on the most effective and holistic backlinking strategies to start your journey into the hard work of backlinking.

As you probably already know, some backlink building strategies are dangerous.  There are black hat SEO methods that can either help your site ranking or kill your chances forever.…

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FutureNow Post
Thursday, Nov. 24, 2011 at 7:30 am

12 Days of Conversions: Day 2- Social Media

November 24th, 2011

You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season.  Think again!  Social media can be a highly targeted way of increasing valuable holiday traffic this season.  If you have been optimizing your site all year long, the holidays are the best time to open the flood gates and increase traffic primed to buy gifts on your ecommerce site.   How do you optimize your Facebook,…

...continue to read "12 Days of Conversions: Day 2- Social Media"

FutureNow Post
Friday, Feb. 12, 2010 at 9:30 am

Timed Sale Websites & The X Factor of Conversion

February 12th, 2010


Recently, I moved to Boston and began the search for the perfect gym.  I got recommendations from friends, did some research online, and even visited a few in the area to discuss membership options.  But, my instincts told me that if I could just wait one more week, some amazing deal would come along.

Last week that deal appeared in my inbox from Groupon; $24 for 24 day passes, a $480 value, saving me 95%! I couldn’t have been…

...continue to read "Timed Sale Websites & The X Factor of Conversion"

FutureNow Post
Thursday, Jul. 2, 2009 at 11:03 am

They Did It, Did You?

July 2nd, 2009

shutterstock_lightbulbToo many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is,  occasionally it does happen. However, just as Thomas Edison tried 10,000 times to make his “fabulous” idea work before it finally did, great marketing takes persistent, continuous execution and experimentation.

On June 18th, I posted a conversion rate exercise on this blog. Two simple exercises to help others understand why they should do business with you.…

...continue to read "They Did It, Did You?"

FutureNow Post
Wednesday, Apr. 15, 2009 at 12:36 pm

Marketing in the age of the “strategic minimum wage worker”

April 15th, 2009

If you haven’t seen it yet, you’ll want to check out this YouTube video of two (former) Domino’s employees:

YouTube Preview Image

So, do you think that might have some rather profound effects on Domino’s marketing efforts?  Think you’ll be eating at Domino’s anytime soon?

What’s interesting is that the basic principle behind this was predicted not by some far-seeing futurist working in the technology field, but by Marine Corps Commandant Gen. Charles C. Krulak.

Gen. Krulak coined the term “strategic corporal” to refer to the…

...continue to read "Marketing in the age of the “strategic minimum wage worker”"

FutureNow Post
Monday, Oct. 20, 2008 at 10:45 am

How To Leverage Economic Woes and Promote Business

October 20th, 2008

squeeze lemon into lemonadeI was firsthand witness to a clever promotion recently, so I’ll share in the hopes it inspires you to turn the Economy’s lemons into lemonade.

Seattle’s Chow Foods runs six restaurants, and recently sent an email blast with an inventive promotion.  The one-day promotion adjusted their menu item pricing based on the close of the DOW and the NASDAQ – the tumultuous DOW set the food menu pricing, and the NASDAQ set the price of house wine, draft beers, and well…

...continue to read "How To Leverage Economic Woes and Promote Business"

FutureNow Post
Tuesday, Sep. 23, 2008 at 1:53 pm

Now THAT’S How You Announce a Contest Winner

September 23rd, 2008

We all run contests – you know- giving away cool things, like a free pass to a conference.   But how do you announce the contest winner?   Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth – SWOMFest ticket giveaway.

Check out the video.

Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential”…

...continue to read "Now THAT’S How You Announce a Contest Winner"

FutureNow Post
Wednesday, Aug. 6, 2008 at 5:05 pm

One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye

August 6th, 2008

penny pranksViral videos are typically one-off affairs: Numa Numa, The Machine is Us/ing Us, and The Inner Life of a Cell – stand alone videos, one and all. But the only successful viral marketing effort I am aware of, was launched as a campaign rather than as a single video.

And that makes sense, right? No matter how tightly integrated your business message is with the premise of the video, prospective customers will probably require more than one exposure to remember that business…

...continue to read "One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye"

FutureNow Article
Tuesday, Jun. 17, 2008

3 Things Viral Videos Must Do to Make Money

June 17th, 2008

viral marketing best practicesDave Young’s post about Microsoft’s “Inspiration, anyone?” video, and your comments, inspired a few thoughts about how to get a proper return on investment with viral videos.

Viral videos are, by nature, non-targetable. The message can be targeted, but the delivery is meant to spread in an out-of-control and, well, viral manner. But that’s OK since optimizing the message (e.g., with persona-based messaging) is usually far more effective than trying to control who actually ends up seeing your viral video.

We also…

...continue to read "3 Things Viral Videos Must Do to Make Money"

FutureNow Post
Monday, Jun. 16, 2008 at 3:23 pm

It’s Not YouTube, It’s Me…

June 16th, 2008

Last year, Geert Desager produced a short film called “The Breakup” for Microsoft that made all of the marketing circles, was presented at conferences of very smart people and applauded widely. My question is, did you remember that it was a promotional/viral piece for Microsoft Digital Advertising? I didn’t.

A friend recently sent me a link to “The Breakup” on Geert’s blog, where I discovered that they released the sequel just a couple of days ago. Check it out for yourself: “Inspiration,…

...continue to read "It’s Not YouTube, It’s Me…"

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