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Viral Marketing

FutureNow Article
Wednesday, Jun. 11, 2008

“Green Marketing”? Save Some for the Fishes…

June 11th, 2008

Oceana and World Ocean Day are one example of Blue MarketingHere’s a great opportunity: The oceans are dying.

Seriously, the oceans are in horrible shape, and it’s your fault. You did it, Supply, Demand, Pollution and Overfishing. And if we don’t take ownership now, our brands, our children, and our collective appetite for seafood may never forgive us.

I’m not trying to bum you out, but the next time you feel the need to impress clients or co-workers with your sushi-ordering skills, you should at least know whether you’re eating sustainable fish.…

...continue to read "“Green Marketing”? Save Some for the Fishes…"

FutureNow Post
Monday, Apr. 28, 2008 at 2:04 pm

Johnny Bunko Sure Knows How to Market a Book

April 28th, 2008

The other week, Holly wrote about using video to build better customer relationships. But what if you have a specific product to sell?

Here’s a great example of using video to sell a book online:

Riverhead Books and Penguin Books hired Lindsey Testolin to make made the words of Daniel H. Pink and the illustrations of Rob Ten Pas come to life in the shape of a film trailer — complete with gratuitous needle-dragging-on-record sound effect to suggest a sudden change of expectations.…

...continue to read "Johnny Bunko Sure Knows How to Market a Book"

FutureNow Article
Wednesday, Mar. 19, 2008

How Guinness Might Have Converted One Million

March 19th, 2008

They say it’s better to be born lucky than rich. Guinness stout definitely has the rich part down (pun intended), but it seems they were a bit short on viral marketing luck this St. Patrick’s Day.

Guinness made a valiant attempt to make St. Patty’s a national U.S. holiday with their Petition 3-17 campaign. Their argument: Since there are nine times more Irish-Americans than there are people in all of Ireland, and since people of all ethnicities already miss work on…

...continue to read "How Guinness Might Have Converted One Million"

FutureNow Article
Friday, Feb. 8, 2008

How to Elf Yourself Out of Millions

February 8th, 2008

Steve Rubel gets his elf on One might think having the year’s biggest viral marketing hit would be any business’s dream come true. Unfortunately, though, not all Web traffic is equal, and popularity contests don’t pay the bills.

According to Advertising Age, 26.4 million people spent a total of 2,600 years at ElfYourself.com, turning themselves and unsuspecting family members and coworkers into virtual dancing elves. But chances are that unless you’re a marketer, blogger, or anyone else who might have bothered to notice in the first place,…

...continue to read "How to Elf Yourself Out of Millions"

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