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Waiting For Your Cat To Bark

FutureNow Post
Wednesday, Jan. 9, 2008 at 6:41 am

The TSA’s 5 Book Travel Restriction

January 9th, 2008
Special Announcement
Wednesday, Oct. 17, 2007

Now Available: Turkish Edition of “Waiting for Your Cat to Bark”

October 17th, 2007
FutureNow Post
Wednesday, Sep. 26, 2007 at 9:22 am

Want to Be a Bestselling Author?

September 26th, 2007

Here’s what you do:

1.) Build a marketing platform. 2.) Write a book people want to read. 3.) Contact Michael Drew.

We’re often asked how Waiting for Your Cat to Bark hit #1 on the Wall Street Journal list, while reaching bestseller status on the New York Times, USA Today, Amazon, and BusinessWeek lists. (AdvertisingAge even called it one of the “10 books you should have read” for 2006.) How is it, they wonder, that Call to Action became a bestseller, despite being sold…

...continue to read "Want to Be a Bestselling Author?"

FutureNow Post
Thursday, Dec. 28, 2006 at 7:20 pm

AdAge: Waiting for Your Cat… is #5 in ’06

December 28th, 2006

Adage_cover_01_1What a great end to 2006! Not only did Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing reach #1 on the Wall Street Journal list, as well as charting big on the New York Times, USA Today, BusinessWeek, and Amazon bestsellers lists, but now Advertising Age is chiming in with a meowing high-five.

Should auld acquaintance be forgot? We’re still not sure if that’s rhetorical. One thing’s certain, though: if 2007 shapes up any better than this year, we’ll…

...continue to read "AdAge: Waiting for Your Cat… is #5 in ’06"

FutureNow Post
Friday, Oct. 20, 2006 at 2:06 am

Bryan Eisenberg on Blogs, Brands, and Persuasion Architecture

October 20th, 2006

Yet another fine interview with Bryan Eisenberg…

In our Total Picture Radio interview, Bryan Eisenberg, co-founder of Future Now, explains why most online marketing fails to convert traffic to customers, and how companies can use "Persuasion Architecture" to begin achieving success. We discuss how individuals can best use blogs to build their "personal brand" on the Internet. 

Hear the whole interview from 

...continue to read "Bryan Eisenberg on Blogs, Brands, and Persuasion Architecture"

FutureNow Post
Thursday, Oct. 12, 2006 at 1:06 am

The Cat Whisperers

October 12th, 2006


You’ve seen Cesar Millan, the infamous ‘dog psychology’ dude.  Cesar works miracles with unruly canines in 24 short minutes on the National Geographic Channel show "The Dog Whisperer". 

Now meet Bryan and Jeffrey Eisenberg, the Cat Whisperers.

The authors of "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" have set forth an intriguing set of principles which they call Persuasion Architecture. The formula is not for the faint-hearted — it involves hard work to navigate a…

...continue to read "The Cat Whisperers"

FutureNow Post
Wednesday, Oct. 11, 2006 at 1:41 pm

Utterings of the Truly Desperate

October 11th, 2006

Insideadnaus_1From USA Today "Product Placement – You Can’t Escape It"….

"Marketers are saying, ‘We must be more innovative — to zig when others zag,’ " says Richard Notarianni, executive creative director of media at ad firm Euro RSCG.

"The industry is desperate to find clever ways to reach people, whether or not it has any legitimate value. … When someone says, ‘Let’s put advertising in bathroom stalls,’ another says ‘That’s great. It’s a captive audience.’ "


No space is too odd. US…

...continue to read "Utterings of the Truly Desperate"

FutureNow Post
Tuesday, Oct. 10, 2006 at 10:25 am

Step right up! We can guess your Conversion Rate

October 10th, 2006

The Annual Summit is now underway.

Bryan Eisenberg will be presenting “Waiting for your Cat to Bark” on Thursday at 3:15. He will also be at the BazaarVoice booth Thursday at 1pm and again 4:15 signing books and kissing babies.

The folks over at BazaarVoice will be guessing conversion rates at their booth, if they can’t guess yours, you get a prize.

Maybe they will get Bryan to get in on the guessing as well. But don’t count on getting a…

...continue to read "Step right up! We can guess your Conversion Rate"

FutureNow Post
Friday, Sep. 29, 2006 at 12:48 pm

Barking Cats in Time Square

September 29th, 2006

Thought you had travel far and wide, wait in long lines at Barnes & Noble book signings, or spend 6 figures in consulting fees to have breakfast with the Brothers Eisenberg?  Think again… or rather, just pop on over to the Crowne Plaza in Times Square NYC next Thursday @ 7 AM.  Bagels are on us (and our good friends at WebSideStory and Responsys too) but seats around the table are limited, so please do register in advance at:


...continue to read "Barking Cats in Time Square"

FutureNow Post
Wednesday, Sep. 13, 2006 at 11:48 am

Bryan Eisenberg on the Twist Image Podcast

September 13th, 2006


Our very own warm, fuzzy, and lovable Bryan Eisenberg was recently interviewed on the Twist Image Podcast – Six Pixels of Separation Mitch Joel interviews Bryan about the book, and Bryan shares some recent insights on current events as well as today’s morphing marketing biosphere. The interview is 35 minutes of savory goodness in MP3 format. Find it here.

...continue to read "Bryan Eisenberg on the Twist Image Podcast"

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