Consumer-generated reviews can help you convert customers on your site and drive customers to your site.

I’ve got two goofy cats. One can be lying in totally hedonistic, slumbery bliss. I can walk into the room and get ignored, but the second my other cat walks through, the eyes slide open, the body stiffens slightly and all attention is riveted on the cat in motion. Where’s she going? What’s she up to? Has she found something I need to know about?…

...continue to read "Cats Tune-In to Cats"

My thanks to Brian Massey of Hear This who was nice enough to organize a DiviCast  (slides plus audio) of my presentation at the Austin, TX American Marketing Association luncheon. Would you like to see the presentation?

...continue to read "Hear This! See This! Austin Presentation"

Mike Drew just called to let me know that "Waiting For Your Cat To Bark?" debuts on BusinessWeek’s monthly Hardcover Business Book list at #7. This list is monthly, as opposed to the others that are weekly, so we’ve been waiting.

Bryan, Lisa and I are so grateful to everyone who helped us with this book and to all of you wonderful people who bought and read it. You have read it already, right?

...continue to read "#7 BusinessWeek Bestseller"

Implement strategies to improve your sales efficiency while meeting the needs of your customers

You’ve got online sales. You’ve got offline sales. To complicate matters, neither of these exists in isolation. According to a recent BIGresearch survey, 87% of the customers who research their purchases online actually buy offline!On top of that, websites and flesh-and-blood sales staff must continually field product and service questions from customers who increasingly are as, if not better, informed than they are!

How can you implement strategies…

...continue to read "In Sales? At Least 9 Things You Can Learn from Waiting for Your Cat to Bark?"

Brian Steinberg of the Wall Street Journal has this to say…

“Waiting for Your Cat to Bark?” will be most instructive to the advertising crowd, of course. It’s hard to find a book about marketing that is truly appropriate for anyone but people who practice the stuff. But general readers may find something valuable here too: the latest Madison Avenue methods for getting inside their brains and massaging their decision-making logic. If the Web offers marketers new opportunities, it also allows…

...continue to read "Buying and Selling in a Finicky World"

Waiting For Your Cat to Bark is now a #1 best seller!

Today we hit #1 on the overall book best seller’s list on Amazon.com

Wow! 

Thanks for the support.  Oh and if you don’t have a copy or three, what’r you waiting for?

...continue to read "#1 at Amazon.com"

Well we are extremely flattered that he mention both of our books. Here is what he had to say:

  Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing" ‘Waiting for Your Cat to Bark’ makes in interesting argument that simply tracking marketing measures to a Web site is not actually effective — it doesn’t take into consideration the reasons driving the behavior of consumers. The book conveys an important message: The consumer is in charge and…

...continue to read "What is John A. Greco, Jr., president and CEO of the Direct Marketing Association reading?"

The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies

The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies.In an emerging media and experience-based economy, the Web is the glue that binds a business’s multi-channel marketing efforts. Today, the Internet plays a critical role in how customers perceive brand, shape…

...continue to read "But We Don’t Sell on the Web: At Least 8 Things You Can Learn from Waiting for Your Cat to Bark?"

We are just 3 weeks into our book tour. Jeffrey and I have been splitting most of the cities because of all the bookings. I was the lucky one who went to Minneapolis. Even with a few travel delays and some intersting posturing by the hotel clerk about how "I booked a smoking room," seems so did the 6 or so people before and after me – however they booked on Expedia & Priceline – and they either dealt with…

...continue to read "Cat Tales from the Road"

Waiting for Your Cat to Bark? is now on the New York Times Hardcover Business Best Sellers list.

Bryan, Lisa and I thank all of you for your support.

...continue to read "We hit for the cycle!"