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Waiting For Your Cat To Bark

FutureNow Article
Saturday, Jul. 1, 2006

Doing Business B2B? At Least 9 Things You Can Learn from Waiting for Your Cat to Bark?

July 1st, 2006

Leverage the power of Persuasion Architecture to improve your business-to-business transactions

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? presents Persuasion Architecture as a set of big…

...continue to read "Doing Business B2B? At Least 9 Things You Can Learn from Waiting for Your Cat to Bark?"

FutureNow Post
Friday, Jun. 30, 2006 at 5:06 pm

Introduction/WSJ Best-sellers list

June 30th, 2006

It’s apropos that my first blog post would be another first for me. For those of you who don’t know me, My name is Michael Drew I am the Eisenberg’s book agent and resident book expert.  I apply Persuasion Architecture in all of my book marketing ventures, and will be posting about my adventures in Persuasion Architecture from time to time.

Today Waiting for Your Cat to Bark? hit # 2 on the Wall Street Journal Business list, but, even more remarkably, three…

...continue to read "Introduction/WSJ Best-sellers list"

FutureNow Post
Friday, Jun. 30, 2006 at 12:31 pm

Wall Street Journal Best Seller

June 30th, 2006

Wsj_header_408_62_1 Waiting for Your Cat to Bark is now #2 on the Wall Street Journal’s Business Best Sellers list, and #10 on the overall Non-Fiction Best Sellers list .

Not too shabby.

...continue to read "Wall Street Journal Best Seller"

FutureNow Post
Thursday, Jun. 29, 2006 at 4:17 pm

USA Today Best Seller

June 29th, 2006

Usatoday Our humble little tome, "Waiting for your Cat to Bark" is now #4 on the USA Today Money Best Sellers, and #54 on the USA Today Top 150.  We just heard news that we will be top 5 in the Wall Street Journal Business best sellers as well.  We’ll post the link as soon as we get it.

Of course selling the book and making all these best sellers lists is exciting, but the really exciting thing for us in the…

...continue to read "USA Today Best Seller"

FutureNow Post
Tuesday, Jun. 27, 2006 at 3:02 pm

Interesting Discussion about Waiting for Your Cat To Bark

June 27th, 2006

Ran across this discussion in the Cr8asite forums

Of course it begins with a succint and positive review of our new book, but the discussion that follows is a fascinating one.

What are your thoughts?

...continue to read "Interesting Discussion about Waiting for Your Cat To Bark"

FutureNow Article
Wednesday, Jun. 21, 2006

How to Begin

June 21st, 2006

Applying Persuasion Architecture even in incremental stages will improve results

As marketers in today’s landscape, we must walk a different path. No longer will our product-centered, mass-market habits serve us well. The interconnectedness of emerging media means we must focus on the customer and create persuasive systems that have at their core an understanding of human motivations. Our unfolding experience economy makes this demand on all of us.Waiting for Your Cat to Bark? presents Persuasion Architecture as a set of big principles.…

...continue to read "How to Begin"

FutureNow Post
Tuesday, Jun. 20, 2006 at 11:30 pm

Duct Tape Marketing meets Bryan Eisenberg

June 20th, 2006

After a great breakfast chat with small business marketer John Jantsch at Duct Tape Marketing, Bryan Eisenberg and John recorded this podcast where Bryan shared his insights into small businesses and their use of the internet. Not a bad way for Bryan to kick off his share of the book tour.

...continue to read "Duct Tape Marketing meets Bryan Eisenberg"

FutureNow Article
Monday, Jun. 12, 2006

Are You Still Waiting for Your Cat to Bark?

June 12th, 2006

Waiting for Your Cat to Bark? offers an integrated solution for businesses that want to succeed in today’s experience economy

When Pavlov trained his lab dogs to salivate on command of a ringing bell, he inadvertently set the stage for over a century’s worth of conditioning-based consumer messaging. In the early decades of the 20th century, characters such as J. B. Watson and Edward Bernays “proved” that when businesses rang the right bell the right number of times, they could conjure…

...continue to read "Are You Still Waiting for Your Cat to Bark?"

FutureNow Post
Saturday, Jun. 10, 2006 at 5:46 pm

Waiting For Your Cat To Bark Review

June 10th, 2006

Things are steaming ahead full force at Future Now, worker bees are humming around, and Bryan and Jeffrey Eisenberg are flying all over the country doing presentations on Persuasion Architecture and answering interviewers questions about the book.

Waiting for Your Cat to Bark  will be officially released on Tuesday June 13th.  Already reviews are starting to come in.  Like this one at over at ICE "Improving Customer Experience".

Seen any reviews of the book?  We’d like to know about ‘em

...continue to read "Waiting For Your Cat To Bark Review"

FutureNow Article
Thursday, Jun. 1, 2006

Multi-Channel Marketing: At Least 11 Things You Can Learn from Waiting for Your Cat to Bark?

June 1st, 2006

Learn how to maintain your persuasive momentum and messaging across channels

You run a lavish, expensive ad on network television encouraging viewers to go to your website. Your site’s conversion goal is to direct potential customers to the nearest brick-and-mortar store, where they can purchase what you are selling. A customer follows this trail and enters the store. Will her experience there reinforce everything that has come before?You send a promotional coupon to loyal customers who have purchased from your retail…

...continue to read "Multi-Channel Marketing: At Least 11 Things You Can Learn from Waiting for Your Cat to Bark?"

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