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Web Design

FutureNow Post
Monday, Nov. 5, 2012 at 5:54 pm

Branding and Color: Use Color To Define Your Brand

November 5th, 2012
The Use Of Color In Brand Development

In our last post we uncovered some of the ways you can use color to increase the functionality of your site.  Today, we are going to go over a more common topic in color research-color for your brand image.  Every color in the spectrum will have a specific effect on the human mind and make an important and lasting impression on your potential customers.  In this article we hope to…

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FutureNow Post
Tuesday, Oct. 30, 2012 at 7:57 pm

Functional Color: How To Use Color For Successful Site Navigation

October 30th, 2012
Why Is Color Important to your Website?

Marketing Research has cranked out thousands of studies over the  years to understand which colors motivate people to buy.  There is good reason for marketers to focus on color- people respond to it. Color can change the look and feel of your brand and help people navigate your website.

We hope to share with you some of the elementary principles on how the mind searches for colors to take action. You can use this…

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FutureNow Post
Monday, Nov. 15, 2010 at 9:06 am

Still Think You Can Get Away with Amateur Design?

November 15th, 2010

Picture 1(2)

Plenty of people have written about how you only have a few seconds to persuade your prospects to stay on your landing page based on your Unique Value Proposition, relevance, and credible/professional design.

But that was predicated on the assumption that the prospect would even GET to your landing page. Now that Google Instant search results are allowing landing page “preview,” those prospects may not even click through, even if your ranking is good and your relevance is great.

Why? Because your amateur design…

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FutureNow Post
Monday, May. 24, 2010 at 12:41 pm

Secondary Calls to Action: Unsung Heroes of Persuasion

May 24th, 2010
Calls to Action: The Basics

We all know what a “call to action” is: a link or button that urges your prospect to take an action, and move forward in some sort of process.  According to the seminal book written by FutureNow’s founders, calls to action are “motivations for the visitor to move further into the sales process.”

I would say that, in recent years, the definition of a call to action has been expanded to include the interactive element on…

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FutureNow Post
Tuesday, Apr. 13, 2010 at 11:18 am

How To Test Your Page Layout for Horizontal Attention

April 13th, 2010

Jakob Nielsen’s group is at it again: more eye-tracking research!  We’ve blogged about Jakob’s findings before, and even questioned if they yield hard and fast rules for layout, so naturally we were intrigued to see his group has been crunching the numbers on a recent eye-tracking study, and came up with some interesting insights on how people look at web pages horizontally.

This is just the type of data to fascinate me, but their chart lacked the visual quality that…

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FutureNow Post
Friday, Mar. 12, 2010 at 7:40 am

A Women’s Clothing Website that Actually Speaks to Women

March 12th, 2010

lululemon-designLadies! It’s time to speak out about our frustrating online shopping experiences. How many times do you arrive at a clothing web site looking for a fabulous pair of jeans or a pair of yoga pants that really fit, go through the actions of shopping, but don’t enjoy your shopping experience at all?  It happens to me so often that it’s worth writing about my exciting discovery of lululemon.com.

I have worked with many clients who sell women’s apparel and…

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FutureNow Post
Friday, Mar. 5, 2010 at 8:46 am

Credibility: Yours to Loose

March 5th, 2010

sotpShow of hands: How many people noticed the typo in the title?  My guess is that those who did were ready to jump all over my mistake.  It was done intentionally to help prove my point: Visitors notice typos. (For those who are still confused: loose = free or released from fastening or attachment; lose = to come to be without.)

These days, most people are less skeptical about the internet.  We think little of viewing bank statements, paying utility…

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FutureNow Post
Monday, Nov. 2, 2009 at 9:00 am

All Aces: Overlapping your Marketing Efforts for Better Results

November 2nd, 2009

acesGenerating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that ;)

But did you know that traffic generation and website optimization aren’t mutually exclusive? There are tactics that will help you accomplish both goals at the same time, and one FutureNow Partner recently spoke to me about a tactic that’s working well.

Our Partner is a software development firm that specializes in web-based applications and good old web development and design. They are currently gaining leads…

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FutureNow Post
Monday, Oct. 5, 2009 at 4:14 pm

Beware of Copycat Credibility

October 5th, 2009

Money Back Guarantee Icon SetI saw something today that disturbed me a bit (see pic). What you see is a free icon set I found with the standard 30, 60 and 90-Day Money Back Guarantee emblazoned in gold. I’ve been seeing similar graphics on websites more and more lately.  We’re partly at fault because FutureNow helps businesses of all sizes by recommending design elements like these be put on their “to-do list.”

The disturbing thought is that if this style of “starburst” guarantee seal has…

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FutureNow Post
Wednesday, Aug. 19, 2009 at 2:07 pm

Six Ways to Sell Your Expertise Online

August 19th, 2009

expertMany of our clients are in the business of being Experts. Some are consultants, some are advisors, some highly-skilled professionals within their field. The challenge with using the Web to market one’s expertise is that the online world is full of charlatans, and most people who’ve hired a few “experts” have had at least one of them not live up to their claims and produce poor results.

Selling expertise face-to-face is quite bit easier. The true Expert’s skills come across in their…

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