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FutureNow Post
Wednesday, Oct. 8, 2008 at 8:17 am

Landing Page Optimization: Layout and Design Elements – Webinar Recording

October 8th, 2008

If you missed our Landing Page Optimization webinar on September 29th with Google’s Tom Leung now is your chance to catch the replay. Not only did we cover some layout and design tests you could try to boost your conversion rates but also covered how you could perform them using Google Website Optimizer’s advanced testing features like split path tests, multi-page tests, linger or time spent tests and take any action tests. There was some wonderful Q & A at the…

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FutureNow Post
Tuesday, Sep. 16, 2008 at 5:39 am

Is Your Landing Page 2008…and your Action Page 1998?

September 16th, 2008

I just finished Web Form Design by Luke Wroblewski, and I’m glad this useful book came out.  It’s not only a useful guide to designing better online forms, but a reminder that forms are the “bread and butter” of almost every website!

Whether it’s the Contact Us form on a B2B site, the Sign Up form on a social networking site, or the Checkout of an eCommerce site, they all have forms in common. And in every case, forms are what stands between our…

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FutureNow Article
Wednesday, Aug. 27, 2008

Is the New Marketing to Women Through Design?

August 27th, 2008

mint before afterThe best marketing to women experts will tell you that marketing to “women” as a generalized category is usually less than ideal. It’s not about marketing to women, it’s about the female customer, and about seeing her real. And that means NOT marketing to a stereotype, which is something that I couldn’t agree with more.

But then where does that leave broad-based gender differences and reality-based demographic information?  For instance, women make or influence 85% of all consumer purchasing decisions and control the…

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FutureNow Post
Wednesday, Jul. 2, 2008 at 7:47 am

E-commerce Still Too Complicated For Most

July 2nd, 2008

eMarketer: Positive and Negative Attitudes toward Online ShoppingI was catching up on my reading from last week and noticed this gem from eMarketer. In it they shared some data from the Pew Internet & American Life Project study in February 2008 on the positive and negative attitudes of online buyers by age.

One thing jumped right out: Across the board, the percentage of those surveyed who had negative things to say about shopping online was higher among older shoppers, with one exception. Can you guess?

Online shopping is still too…

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FutureNow Post
Friday, Jun. 27, 2008 at 1:24 pm

9 Ecommerce Innovations Worth Testing On Your Own Site

June 27th, 2008

Shoeline Return-o-Meter

Ever wonder how often other people return an item you want to buy online?

Honestly, it never occurred to me before, but now that I’ve seen‘s Return-O-Meter™, I wish other online retailers would borrow the idea (especially since I’ve learned it’s actually lowered returns and raised Shoeline’s conversion rate).

If you own or are in charge of a marketing budget for an e-commerce shop, you should take a close look at the latest webinar from the good people at Elastic Path…

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FutureNow Article
Tuesday, Jun. 24, 2008

Information Overload: Why Less is the New More

June 24th, 2008

information overload image from broox at flickrA new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by Basex, it details how information overload, particularly task interruptions, costs the Enterprise $650 billion a year in lost productivity.

That’s a very large price to pay for having everything at our fingertips, all the time, in any format.

Our decision-making processes can’t always keep up with our choices. The same challenge…

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FutureNow Article
Tuesday, Apr. 22, 2008

10 Questions to Ask Yourself Before Using Flash

April 22nd, 2008

adobe flash web designAdobe Flash has been habitually misused by design-centric website developers — so much so that a few of us at FutureNow tend to wince when it’s even mentioned in passing.

It’s not that we don’t like Flash. When used purposefully, Flash has the potential to dramatize a product or service’s benefits in ways that static pictures and text can’t quite match.

The micro-site for the Sigma DP-1 camera (choose language preference to start) is a good example of Flash done right.

Notice how the choreographed presentation…

...continue to read "10 Questions to Ask Yourself Before Using Flash"

FutureNow Article
Thursday, Apr. 3, 2008

Big Impact, Small Changes on Amazon

April 3rd, 2008

image of Amazon boxYou probably didn’t notice, but Amazon just made it easier to quickly glance at the product you want and get all the information you need in order to buy.

All it took was few simple changes to the text on their product pages. By adjusting the size, color and font of the text and removing unnecessary words, they’ve cleaned up the product pages and made them easier to scan and skim.

Here’s what’s new:

• Font & Word Choice — Larger, color headline.…

...continue to read "Big Impact, Small Changes on Amazon"

FutureNow Post
Friday, Mar. 21, 2008 at 10:59 am

How Website Images Affect Visitor Persuasion

March 21st, 2008

Have you ever read a blog post that had so many interesting and profound ideas, you actually re-read it several times? That’s what happened to me when I read this fascinating article by Joseph Carrabis at iMedia Connections.

I originally read the article because it talks about gender and website design. But there’s much more to it than the title (“Website Marketing Across Genders”) suggests. For instance, the phenomenon he calls “Towards” and “AwayFrom” advertising.

I’ll dig into that in another post, but…

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FutureNow Post
Thursday, Feb. 21, 2008 at 11:51 am

A New Contender for Best 404 Error Message

February 21st, 2008

As any multi-tasker/easily-distracted-person knows, this happens all the time. We click on an a link sent via email, a few scrap letters get cut off the end, and OUCH… 404 error.

It really frosts my monocle.

Last year, Smashing Magazine offered plenty of example fodder for how to flip the 404 pancake. Those ones were great, but now I’ve got a new personal favorite.

Although it may not be the talk of the town just yet, The New Yorker‘s error message ought to be.…

...continue to read "A New Contender for Best 404 Error Message"

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