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Web Design

FutureNow Article
Wednesday, Feb. 13, 2008

Let Visitors Design Your Site for You

February 13th, 2008

You’ll never build a site that’s as good as the one your visitors can build for themselves.

Even people with no sense of aesthetics are brilliant designers. It’s true.

How do you turn every visitor into a Web designer without training them, paying them, or even letting them know what you’re up to? (It’s not as bad as it sounds. Really.)

By conducting A/B and multivariate tests, you empower customers to collectively decide what works best for them. Supply them with different variations…

...continue to read "Let Visitors Design Your Site for You"

FutureNow Post
Friday, Feb. 8, 2008 at 4:22 pm

Is Something Wrong With Your Design?

February 8th, 2008

broken web designI’m still settling in from my trip last week to the Internet Retailer Design conference. If you didn’t attend, you missed a great first-time show, so you’ll have to check it out next year.

Over 800 people showed up to hear the speakers and meet with consultants (like me) to evaluate their current websites — and some even discussed mock-ups and prototypes of new versions of their sites. My back-of-the-napkin calculation is that Internet Retailer gave away around $150,000 worth of…

...continue to read "Is Something Wrong With Your Design?"

FutureNow Article
Wednesday, Jan. 30, 2008

1,000 Tips for Selling Online Without Paying a Copywriter

January 30th, 2008

no words here“Why do we — as web-builders — overlook even the most basic aspects of language so frequently when we build our sites? Is language so transparent in our lives that we fail to recognize its importance?” -Julia Hayden

The answer to Julia’s second question is yes. The omnipresence of language hides its overwhelming importance from us; it’s one of those “don’t know what you’ve got till it’s gone” situations.

That’s why I recommend Netdisaster to anyone who wants to know if hiring a…

...continue to read "1,000 Tips for Selling Online Without Paying a Copywriter"

FutureNow Post
Friday, Jan. 25, 2008 at 11:54 am

Are You a Call to Action Lefty?

January 25th, 2008

left-handed shopping cart As a Conversion Analyst, I review hundreds of websites in a given week. So when I come across unusual design elements, it doesn’t exactly surprise me, but it does catch my eye. Crutchfield has gone the unconventional route by placing the “Add to Cart” button on the left-hand side, despite the fact that visitors are accustomed to seeing important calls to action on the right.

Why would Crutchfield go against the norm?

 

iPod touch at Crutchfield

While there’s a good amount of info on this product…

...continue to read "Are You a Call to Action Lefty?"

FutureNow Event

Internet Retailer Web Design Conference, Miami

January 24th, 2008

Internet Retailer Web Design ConferenceWho: Bryan Eisenberg offers one-on-one advice on how to optimize attendees’ websites to boost conversion and ROI by reducing friction in the customer experience.

What: No area of e-retailing is covered more thoroughly by Internet Retailer than the related topics of retail web site design and web site usability. That’s because no area of e-retailing affects the web merchant’s bottom line more than this one. Simply put, web sites that are inviting, easy to navigate and simple to use are more likely…

...continue to read "Internet Retailer Web Design Conference, Miami"

FutureNow Post
Tuesday, Jan. 22, 2008 at 5:05 pm

Ecommerce Marketers and Designers: Read This Book

January 22nd, 2008

web_design_for_ROI_cover_1.jpg

If every designer (and the marketers who hire them) read Web Design for ROI, the new book by Lance Loveday & Sandra Niehaus, the Web would be a better and more profitable place.

Sure, the book will show you design techniques that help generate positive ROI, but the best of all is that it’s easy to follow. The authors dissect a website into six common sections — homepage, detail or landing pages, category pages, product pages, forms, and checkout — found…

...continue to read "Ecommerce Marketers and Designers: Read This Book"

FutureNow Post
Thursday, Jan. 17, 2008 at 12:44 pm

7 Tips for Boosting Web Form Conversions

January 17th, 2008

From DoostangWhether your site is lead-generation or retail, you probably have a form somewhere. Here are some basic things you can do to optimize your forms.

1. Indicate which fields are required by using asterisks next to these required fields. Ask yourself if the non-required fields offer enough value. If they don’t, remove them from the form. This could potentially make all fields a requirement — and if that’s the case, the asterisks would be overkill — which brings us to our…

...continue to read "7 Tips for Boosting Web Form Conversions"

FutureNow Post
Wednesday, Jan. 2, 2008 at 4:52 pm

If Calls to Action on the Right are Wrong…

January 2nd, 2008

...and click

…I don’t wanna be, um, right?

Over at Optimize and Prophe$ize, Jonathan Mendez claims that Google has modified YouTube to be more in line with its typical search results pages. Specifically, Jonathan asserts [emphasis mine] that,

On purpose or not (at this point I think it’s conscious) a site with as many page views and actions as YouTube is training users eyes to where relevant information exists. On YouTube most contextually relevant links and calls to action are on the right side.…

...continue to read "If Calls to Action on the Right are Wrong…"

FutureNow Post
Tuesday, Dec. 18, 2007 at 1:37 pm

When 100 Million People Think Your Site is Broken

December 18th, 2007
FutureNow Post
Tuesday, Nov. 27, 2007 at 10:04 am

Which Interface Do You Prefer?

November 27th, 2007
Marketing Optimization Blog
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