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Special Announcement
Wednesday, Jun. 8, 2011

New Internet Launching Today

June 8th, 2011

Wait!  Don’t panic!  If all goes well, you won’t even notice.  Today Is IPV6 Day, Worldwide.  Businesses and organizations are testing a new version of the Internet, Internet Protocol Version 6, or IPV6. (We’re currently using IPV4, in case you didn’t know.)

Why do we need a new Internet?

Apparently, our current version of the Internet is running out of space.  Who knew?  But I guess, if you stop to think about it, it does make…

...continue to read "New Internet Launching Today"

FutureNow Post
Wednesday, May. 4, 2011 at 11:31 am

Watson, Artificial Intelligence, and the Future of Websites

May 4th, 2011

If you’re a regular reader here at Grok, you already know that FutureNow’s Persuasion Architecture methodology hinges on our ability to understand and predict the human behaviors surrounding decision-making, and develop business applications that allow us to apply that knowledge to your website and marketing efforts.  Many of the prospects I’ve talked to over the years thought we did this through technology, such as dynamically displayed information.  But we don’t.  A key component of how we gain insight,…

...continue to read "Watson, Artificial Intelligence, and the Future of Websites"

FutureNow Post
Friday, Nov. 27, 2009 at 7:00 am

Who Is REALLY Ready for the Online Black Friday?

November 27th, 2009

Well, Grokkers, the Holiday Season is officially upon us–Happy Black Friday! Most of FutureNow’s good advice about optimizing for the Holidays has already been given, and hopefully you’ve been busy acting on it.  Many merchants are about to lock their sites down so no major code changes will put their Holiday transactions at risk.

Amazon.comStaying in a mediocre hotel in Albany, NY (with mediocre WiFi) got me thinking about another optimization tactic that we forgot to post about this year: SITE PERFORMANCE.


...continue to read "Who Is REALLY Ready for the Online Black Friday?"

FutureNow Post
Thursday, Nov. 15, 2007 at 7:23 pm

Speaking at Google, Obama Promises Nation’s First CTO

November 15th, 2007

The Google Public Policy Blog offers a recap of presidential candidate Sen. Barack Obama’s visit to the Googleplex yesterday. According to the blog, Google (GOOG) CEO Eric Schmidt didn’t waste any time getting to the tough questions:

Barack Obama added another “first” to his already notable list yesterday: he became the first U.S. presidential candidate — and, I’m guessing, the first high-level elected official in any country — to have a ready answer to a standard Google engineering interview question. Asked by Eric…

...continue to read "Speaking at Google, Obama Promises Nation’s First CTO"

FutureNow Post
Tuesday, Oct. 9, 2007 at 11:02 am

Al Gore Discovers an Inconvenient Truth About Facebook

October 9th, 2007

Al Gore on FacebookOur international readers may not realize that former U.S. Vice President-turned-environmental-activist Al Gore is at once laughed at and lauded for statements about his role in “creating the Internet” — a gem of a sound bite, especially when taken out of context. Well, he may want to take it back. If this screenshot is any indication, he’d have been better off inventing “Web 2.0″; at least then, he might be able to conjure up a Facebook app that could convince…

...continue to read "Al Gore Discovers an Inconvenient Truth About Facebook"

FutureNow Post
Tuesday, Oct. 2, 2007 at 5:55 pm

Yahoo Launches Search Assist, Gets No Respect

October 2nd, 2007

I'll bet my caddy on it...Ever feel like Yahoo’s the Rodney Dangerfield of Search? I tell ya, they’re the the #1 site on this Intertron thing, and still… No respect.

Their latest soon-to-be-overshadowed endeavor, Yahoo! Search Assist, includes an advanced version of the predictive keyword results the major search engines are using, and improved video and Flickr photo search integration.

Here’s what Yahoo’s Yodel Anecdotal blog had to say:

With this launch, we took some liberties with the search box itself, turning it into an interactive experience that senses when…

...continue to read "Yahoo Launches Search Assist, Gets No Respect"

FutureNow Post
Tuesday, Oct. 2, 2007 at 1:15 pm

EBay Lowers Reserve on Skype

October 2nd, 2007

skype: tastes great, less fillingLet’s say you need to unload a promising-yet-way-overestimated tech company you bought for $2.6 billion in 2005 dollars. Where do you turn — eBay? What if listing a “Buy it Now” price isn’t an option? What if you are eBay?

The New York Times has some bubble-bursting hindsight on the broader effect of eBay’s soured Skype acquisition.

Skype earned $90 million during the second quarter of 2007, far below eBay’s projections. EBay said in a regulatory filing that the charge was “the result…

...continue to read "EBay Lowers Reserve on Skype"

FutureNow Post
Wednesday, Aug. 29, 2007 at 12:26 pm

A Pricing Engine That Takes it to the Browser

August 29th, 2007

Imagine being able to compare prices for airfares, hotels and retail products, with customer reviews, directly in your browser.  SmartShopper — a plug-in for Microsoft Internet Explorer (they’ll add Firefox next quarter) — does just that.

Our friends at CenterNetworks spoke with SmartShopper CEO Oren Dobronsky about this exciting new tool for consumers and e-commerce shops.

The add-on is only .5 mb in size Automatically recognizes any product or travel offering Oren’s mission statement is to, “make the comparative shopping experience better and…

...continue to read "A Pricing Engine That Takes it to the Browser"

FutureNow Post
Thursday, May. 10, 2007 at 11:16 am

Traditional Advertising Models Are Doomed!

May 10th, 2007

Well, at least that’s what Bill Gates said at the recent Microsoft SAS event. While Microsoft is not always known to be right about everything, Bill Gates has been pretty good at predicting long-term trends. Bill riffs about yellow pages, traditional media channels, mobile, virtual worlds (e.g., Second Life), and even social networking. You can watch a video of his presentation.

I’d have to agree with most of what he says; I just wonder about the speed of decline and consumer…

...continue to read "Traditional Advertising Models Are Doomed!"

FutureNow Post
Wednesday, Apr. 18, 2007 at 8:22 am

Yahoo! Checks Out Google And Embraces Paypal

April 18th, 2007

logos_yahoo_paypal.gif There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.

This is a powerful counter-punch to Google Checkout. PayPal is by far…

...continue to read "Yahoo! Checks Out Google And Embraces Paypal"

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