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Web / Tech

FutureNow Post
Tuesday, Mar. 13, 2007 at 1:32 pm

Wanna Be in My Knowledge Network?

March 13th, 2007

Blind leading the blindI’ve never used Yahoo! Answers but, then again, there’s a lot I don’t know. Yahoo! Answers Network is trying to make the answers we get “smarter.” The Yahoo! Search blog explains:

“But even with all that knowledge being shared, one of the biggest pieces of feedback we’ve gotten from our users is to make Answers “smarter”, enabling them to get even better answers to their questions and connect to the smart people they know in (and out of) Answers. Well today, we…

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FutureNow Post
Tuesday, Mar. 13, 2007 at 7:08 am Maps – Or New Ways To Confuse My Friends

March 13th, 2007

marked up map from blogThe blog shows some amazing new features for their local search product. You can actually draw and write on the map, marking it up so you can send it to friends. It’s worth a try. Actually, my friends know better than to take any directions from me, with a map or without.

...continue to read " Maps – Or New Ways To Confuse My Friends"

FutureNow Post
Thursday, Jan. 18, 2007 at 12:50 am

Problems with Landing Page Optimization?

January 18th, 2007

Every time I read a “best practices” guide to optimizing landing pages, I cringe. I know full well the limitations and the biases inherent in what the teacher is about to dispel to the pupil. Even worse, I know full well the pupil is likely to accept the teachings as gospel, and run off to begin implementation. Honestly, I don’t blame them- implementation led by a methodology will inevitably outperform pure talent or intuition. However, the assumption in that last…

...continue to read "Problems with Landing Page Optimization?"

FutureNow Post
Friday, Oct. 6, 2006 at 11:14 am

Web Interaction Optimization Software

October 6th, 2006

Scenario_builder It’s been fun seeing how focusing in on customer conversion rate optimization has become the 2006/2007 Rallying Cry for Marketers, according to independent research firm Forrester Research Inc.

In a report titled, "Marketing Technology Adoption 2006," June 2006, Forrester interviewed 371 marketing technology decision makers and influencers, and more than 40 percent say their organizations "have plans to implement Web interaction optimization software by the end of 2007."

We are glad to see the market catching up with what we have…

...continue to read "Web Interaction Optimization Software"

FutureNow Post
Friday, Aug. 18, 2006 at 11:48 am

Building More Effective “Contact Us”Pages

August 18th, 2006

We’ve all been frustrated when trying to contact companies for questions and support. This doesn’t have to be.

Paul English founder of sent us his thoughts on Bryan’s fresh new ClickZ article Building More Effective “Contact Us” Pages.

Hi Bryan, I enjoyed your column on contact pages. I’m the founder of the site, and we will soon be publishing and maintaining info about contact forms and email addresses. In addition to the contact us pages, there is of course…

...continue to read "Building More Effective “Contact Us”Pages"

FutureNow Article
Saturday, Apr. 15, 2006

The Great Debate: or “When All You Have is a Reporter, Every Analysis Looks Like a Nail”

April 15th, 2006

In the Visits/Visitors debate, side with Unique Visitors

by Howard Kaplan and John Quarto-vonTivadar

Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything.

Matt Belkin of Omniture blogged recently about the differences between Visits and Unique Visitors as they relate to measuring reach and as they factor into the Conversion Rate formula. Matt argues that Conversions per Visit is more important than…

...continue to read "The Great Debate: or “When All You Have is a Reporter, Every Analysis Looks Like a Nail”"

FutureNow Post
Wednesday, Jan. 11, 2006 at 5:18 pm Launched!

January 11th, 2006

Bazaarvoice Future Now would like to extend our congrats to Bazaarvoice for launching their new website today.  Bazaarvoice helps customers build business with word of mouth on their eCommerce website

Our very own Chief Persuasion Officer Bryan Eisenberg is an advisor as well. 

We expect big things.

...continue to read " Launched!"

FutureNow Post
Wednesday, Dec. 28, 2005 at 2:59 pm

Online Auctions

December 28th, 2005

Bob Hughes, Wall Street Journal reporter who’s covered the auction market and author of the novel "Late and Soon" (published in October 2005 and worth reading), was discussing online auctions with us. We asked him if he would share some of his thoughts.

"Way back in the last millennium – 1999, to be exact – the world of big-money art auctions meeting the online world looked pretty grim. Sotheby’s, the renowned auction house, joined forces with online heavyweight eBay to offer…

...continue to read "Online Auctions"

FutureNow Post
Wednesday, Oct. 26, 2005 at 11:19 am

Waste Five Minutes Or 551,000 Years

October 26th, 2005

From "What Blogs Cost American Business"  — Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.

About 35 million workers — one in four people in the labor force – visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis."

Have you checked out our new podcast of; it will only take about five minutes? We are waiting for iTunes to approve…

...continue to read "Waste Five Minutes Or 551,000 Years"

FutureNow Post
Friday, Sep. 16, 2005 at 10:08 am

Grading the Redesign

September 16th, 2005

The e-tailing community is humming with talk about the new effort at the Gap’s aggressive stance on improving its customer experience is a delight to watch. Its goal to cut down clicks and make online shopping even easier has been the focus of a $10 million redesign. A recent “New York Times” article chronicles the experience:

When women browse’s T-shirt section, they do not have to click to a new page to see details about the 16 shirts shown…

...continue to read "Grading the Redesign"

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