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FutureNow Post
Tuesday, Sep. 6, 2005 at 5:36 pm

Winning Results with Google AdWords

September 6th, 2005

Google_adwords_goodmanAndrew Goodman just released a new book. We just ordered it and we will be reviewing it. Knowing Andrew it will be worthwhile owning.

Here is the description on

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Andrew Goodman’s newly released Winning Results with Google AdWords. You’ll discover AdWord…

...continue to read "Winning Results with Google AdWords"

FutureNow Post
Tuesday, Sep. 6, 2005 at 2:22 pm

What Is A Chief Evangelist?

September 6th, 2005

Bryan and I asked each other that question when we first met Betsy Weber. We thought it might be a "cute" title then; now we know better. Betsy is a relentless evangelist for TechSmith; a software company that publishes three programs we find invaluable in our work 1) SnagIt  2) Camtasia 3) Morae; she never misses an opportunity to make them look good. Betsy is always spreading the word. I don’t know what they pay her or how they measure…

...continue to read "What Is A Chief Evangelist?"

FutureNow Post
Monday, Aug. 8, 2005 at 10:11 am

Google is poised to trump Microsoft in its potential to invade privacy…

August 8th, 2005

Peep "Google is poised to trump Microsoft in its potential to invade privacy, and it’s very hard for many consumers to get it because the Google brand name has so much trust," said Chris Hoofnagle of the Electronic Privacy Information Center." This is only a small extract; read the entire article on CNET News.

This should come as no surprise. I’ve told many of my friends who don’t spend as much time online as I do that "privacy" is a quaint notion; we…

...continue to read "Google is poised to trump Microsoft in its potential to invade privacy…"

FutureNow Post
Wednesday, Aug. 3, 2005 at 1:00 pm

Delta Hopes – We Wonder

August 3rd, 2005

Delta_logo According to USA Today:

"Delta Air Lines wants to lure fliers to a new destination: its revamped Web site.

On Monday, the airline will launch an updated site that has streamlined features, including a closer focus on core consumer services such as booking trips, checking flight information, viewing itineraries and monitoring frequent-flier miles."  continue reading this article at USA Today

They’ve made the new website fancier but far worse than the old website. They may get more traffic but we wonder how…

...continue to read "Delta Hopes – We Wonder"

FutureNow Post
Monday, Jul. 25, 2005 at 2:44 pm

Are You A High-Tech Guinea Pig?

July 25th, 2005

If so, our pals over at Techsmith are looking for a few good folks to test a new software/web application. You should have either novice-intermediate or good computer expertise. Participants from both groups wills work in pairs, so you may apply together. There will be monetary compensation. The tests will take place on Saturday, July 30, at Fog Creek Software’s office in Manhattan and will last an hour.

Here is what they are looking for…

Helper-Group (7 people)

Intermediate to good computer expertise Possible…

...continue to read "Are You A High-Tech Guinea Pig?"

FutureNow Post
Friday, Jul. 15, 2005 at 5:18 pm

The Sun Will Come Up Tomorrow; doh!

July 15th, 2005
FutureNow Post
Friday, May. 27, 2005 at 11:32 am

Business Blogs: A Practical Guide

May 27th, 2005

Blogcvr0504If you blog for busines, or are thinking about it,  then you need to read this book. Bill Ives and Amanda Watlington have done a great jog; not only does this guide contain the ‘how-to" information you need to make blogging work for you but it also contains the collected wisdom of dozens of successful bloggers who were interviewed for this book. This is not a fluffy light read, its serious stuff at approximately 600 pages. Get your copy now.…

...continue to read "Business Blogs: A Practical Guide"

FutureNow Post
Wednesday, Nov. 10, 2004 at 5:34 pm

A Shout Out

November 10th, 2004

It’s a quiet day on the road (right now in Brooklyn prepping for our Persuasive Online Copywriting Workshop ), so we wanted to take a few moments and give a shout out to 3 fine ladies who are also our blogging friends.

Our good friend The Diamond Diva (a faith GrokDotCom reader) blogs about diamonds, diamond jewelry, fashion, and other things for the ladies.

A Future Now faithful Yvonne DeVita and her Lispsticking blog, all about marketing to women.

And Debbie Weil is…

...continue to read "A Shout Out"

FutureNow Article
Monday, Nov. 1, 2004

Considered Choices

November 1st, 2004

Your business imperative should always shape the design, development and evolution of your Web site

I’d happily pass out rules right and left on a silver platter. If only I could. But in our business, we live and breath the fine line between “best practices” and “principles.” If we didn’t, we couldn’t help you be effective in your online efforts.

Sometimes practice and principle are a comfortable fit. Sometimes they aren’t. What should you be doing on your Web site? You know…

...continue to read "Considered Choices"

FutureNow Post
Friday, Oct. 29, 2004 at 3:53 pm

Debunking Miller’s Magic 7

October 29th, 2004

George A. Miller penned a research paper in 1956, “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.” It was groundbreaking in its time. In it, Miller hypothesized the human working memory can hold up to seven bits of information, plus or minus two, at once. Often referred to as “Miller’s Magic 7,” that theory is the basis of many Web page design decisions. Below, some modern day extrapolations and design conclusions rooted in…

...continue to read "Debunking Miller’s Magic 7"

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