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Wednesday, Feb. 15, 2012 at 12:00 pm 2011 Awards Live Webcast Friday

February 15th, 2012

It is the time of year again where Marketers submit their top Wins from years past to was launched in 2009 to help inspire and educate the marketing community about testing. They now have nearly 175 test Case Studies, featuring Web, email and even direct postal mail tests from the US and Europe, and each week more are added. They are professional journalists who focus on testing as their main focus. You can access their case study library to gain…

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FutureNow Post
Friday, Jun. 3, 2011 at 12:09 pm

Avinash Kaushik Says, Tell Your Analytics to Grow Up!

June 3rd, 2011

A few weeks ago, I had the opportunity to attend Avinash Kaushik’s webinar. It dealt with using your analytics to gain insight into acquisition cost, revenue, net profit, micro-conversions, and economic value. The webinar is finally available to the general public. If you can spare the time, I strongly recommend you set aside an hour today to watch it, as you will learn how analytics can increase marketing accountability. However, just in case you can’t squeeze that kind of time…

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FutureNow Event

Meet Us At These Upcoming Conferences?

May 19th, 2009

We’re packing the bags and creating new presentations. We’ll be at at several conferences in the near future and hope to meet you at one of them.

It’s a good thing there are two of us because on June 8th-9th you can meet me at Search Engine Strategies in Toronto and on June 9th, you can meet Jeffrey at the Yale Club in New York City, where he will be the keynote speaker at the OMMA Metrics and Measurement conference.

I’m already be…

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FutureNow Event

Free Webinar: Post-Click Marketing: Maximizing Conversions Once Visitors Arrive

March 6th, 2009

No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors’ needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it’s simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas…

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FutureNow Post
Thursday, Feb. 12, 2009 at 7:20 am

Free Pre-recorded High Resolution PPC Webinar

February 12th, 2009

Last week, I had the pleasure to record this webinar with my good friend Craig Danuloff, CEO of ClickEquations. Some of you may remember Craig from the webinar we did a couple of months ago on Google’s Quality Score: Exposing the Secret Factor to PPC Success. I asked Craig to explain to us the details behind his much anticipated e-book on maximizing Pay Per Click marketing, and he was kind enough to take the time out of his schedule.

We were…

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FutureNow Post
Sunday, Feb. 8, 2009 at 12:22 pm

TheGrok’s Not-To-Miss Links for the Week 2/8/09

February 8th, 2009

not to miss links

The spending level for Valentine’s Day gifts this year will be slightly lower than last year – $140 to be spent by men (versus $166 in 2008), and $75 (versus $90) to be spent by women, according to the BrandKeys Valentine’s Day Index, writes RetailerDaily.

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles,  according to a recent image-preference survey by Creating Results according to…

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FutureNow Post
Saturday, Jan. 17, 2009 at 5:26 pm

A Sterne Look at 2009

January 17th, 2009

We’re pleased to replay Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”.

Come watch the Chairman of the Web Analytics Association talk with our own Bryan Eisenberg (himself Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a concept even more important this year than last.

Click the above image to watch.

By the way, we received a number of inquiries from folks who saw the video already asking, “what…

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FutureNow Post
Monday, Jan. 5, 2009 at 5:46 am

Too Much Data Vs. Actionable Insight

January 5th, 2009

“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?”

- Elaine in the movie Airplane

Does looking at an instrumentation panel like this (picture on the left) create feelings of information overload? It does for most non-pilots I know.

Pilots on the other hand, quickly identify the primary flight gauges and navigation equipment.  They know what’s immediately important for flying…

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FutureNow Post
Wednesday, Nov. 26, 2008 at 12:32 pm

Follow-up: Google Quality Score Webinar

November 26th, 2008

google website optimizer split testing free webinarCraig Danuloff, President of ClickEquations did a fabulous job exposing how to leverage Google Quality Score to improve pay per click success during our webinar yesterday. In case you missed the webinar you can see the replay. Unfortunately, we didn’t have enough time to get to all the questions so Craig and I will take turns answering them on our respective blogs. Enjoy part 1 of Craig’s responses on the ClickEquations blog. Then enjoy some additional questions and answers are below:

Q: How…

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FutureNow Post
Thursday, Oct. 30, 2008 at 1:03 am

When Consumer Confidence is Low…

October 30th, 2008

Guess what becomes more important? Yup, conversion.

As online marketers are forced to reign in their spending (along with just about everyone else today), many may be tempted to cut their optimization budgets. After all, optimizing a website is w_o_r_k. It’s far easier to simply buy more traffic, when you need to generate greater profits.

That strategy even works too, on a short enough time horizon, although admittedly more so in bull markets than bear ones. But in recessionary times (or those…

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