Craig Danuloff, President of ClickEquations did a fabulous job exposing how to leverage Google Quality Score to improve pay per click success during our webinar yesterday. In case you missed the webinar you can see the replay. Unfortunately, we didn’t have enough time to get to all the questions so Craig and I will take turns answering them on our respective blogs. Enjoy part 1 of Craig’s responses on the ClickEquations blog. Then enjoy some additional questions and answers are below:

Q: How…

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Guess what becomes more important? Yup, conversion.

As online marketers are forced to reign in their spending (along with just about everyone else today), many may be tempted to cut their optimization budgets. After all, optimizing a website is w_o_r_k. It’s far easier to simply buy more traffic, when you need to generate greater profits.

That strategy even works too, on a short enough time horizon, although admittedly more so in bull markets than bear ones. But in recessionary times (or those…

...continue to read "When Consumer Confidence is Low…"

Converting first time visitors are a must if you want to succeed in uncertain economy.  They’re also often times pretty expensive to convert into sales. Join FutureNow’s co-founder and best selling author, Bryan Eisenberg as he teams up with the Sitebrand team to help you tackle the issue head on…

Most of the time, first time visitors are the largest underperforming segment of your traffic, representing on average 60 to 80 percent of all visitors, with a conversion rate significantly lower than site…

...continue to read "Webinar: Your Website and First Time Visitors…Friend or Foe?"

If you missed our Landing Page Optimization webinar on September 29th with Google’s Tom Leung now is your chance to catch the replay. Not only did we cover some layout and design tests you could try to boost your conversion rates but also covered how you could perform them using Google Website Optimizer’s advanced testing features like split path tests, multi-page tests, linger or time spent tests and take any action tests. There was some wonderful Q & A at the…

...continue to read "Landing Page Optimization: Layout and Design Elements - Webinar Recording"

With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am - 9:20 am

Seth Godin on how to get your ideas to spread:

9:30 am - 10:00 am

Avinash Kaushik on how to create a data driven culture:

10:00 am - 10:10 am

Mike Grehan on the future of…

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This is your last chance to register for FutureNow’s webinar today titled “Always Be Testing”: Landing Page Optimization: Layout and Design Elements” with Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

Even if you can’t be there today, register to know immediately when the replay is made available.

...continue to read "Today at 2pm EST: Free Webinar on Landing Page Optimization"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

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How to Get Started and On Your Way to Becoming an Expert with Google Website Optimizer - Free Resources

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates…

...continue to read "Google Website Optimizer: Free Resources To Jump Start Your Testing"

Did you miss our Always Be Testing webinar last week? Some folks had some early issues with the sound quality. Thankfully, the recording seems to be pretty good. Join Tom Leung and I, as we discuss improving the headlines and calls to action for your landing pages.

This is the second webinar in our Always Be Testing series for the release of our latest book, “Always Be Testing“, if you haven’t picked up a copy yet, you can get a sample chapter as a…

...continue to read "Always Be Testing Webinar: August 27th Recording"

While I was at Search Engine Strategies San Jose, I caught up with a couple of my favorite bloggers, Jason Billingsley & Linda Bustos from the Get Elastic blog. If you engage in ecommerce then you should subscribe, this links to their rss feed, you can subscribe by email from their website.

The three of us were  with another of my other favorite bloggers, Avinash, when Jason suggested to Linda that she should interview us. Avinash went first on how to find a…

...continue to read "Why You Can’t Copy From Amazon"