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Webinar

Special Announcement
Monday, Oct. 27, 2008

Webinar: Your Website and First Time Visitors…Friend or Foe?

October 27th, 2008

Converting first time visitors are a must if you want to succeed in uncertain economy.  They’re also often times pretty expensive to convert into sales. Join FutureNow’s co-founder and best selling author, Bryan Eisenberg as he teams up with the Sitebrand team to help you tackle the issue head on…

Most of the time, first time visitors are the largest underperforming segment of your traffic, representing on average 60 to 80 percent of all visitors, with a conversion rate significantly lower than…

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FutureNow Post
Wednesday, Oct. 8, 2008 at 8:17 am

Landing Page Optimization: Layout and Design Elements – Webinar Recording

October 8th, 2008

If you missed our Landing Page Optimization webinar on September 29th with Google’s Tom Leung now is your chance to catch the replay. Not only did we cover some layout and design tests you could try to boost your conversion rates but also covered how you could perform them using Google Website Optimizer’s advanced testing features like split path tests, multi-page tests, linger or time spent tests and take any action tests. There was some wonderful Q & A at the…

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FutureNow Post
Thursday, Oct. 2, 2008 at 11:44 am

OnClick: The Online Marketing Virtual Conference Mashup

October 2nd, 2008

With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am – 9:20 am

Seth Godin on how to get your ideas to spread:

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9:30 am – 10:00 am

Avinash Kaushik on how to create a data driven culture:

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10:00 am – 10:10 am

Mike Grehan on the future of…

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Special Announcement
Monday, Sep. 29, 2008

Today at 2pm EST: Free Webinar on Landing Page Optimization

September 29th, 2008

This is your last chance to register for FutureNow’s webinar today titled “Always Be Testing”: Landing Page Optimization: Layout and Design Elements” with Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

Even if you can’t be there today, register to know immediately when the replay is made available.

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FutureNow Event

Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar

September 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

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FutureNow Article
Monday, Sep. 15, 2008

Google Website Optimizer: Free Resources To Jump Start Your Testing

September 15th, 2008
How to Get Started and On Your Way to Becoming an Expert with Google Website Optimizer – Free Resources

Google Website Optimizer Authorized ConsultantLanding page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates…

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FutureNow Post
Wednesday, Sep. 3, 2008 at 2:38 pm

Always Be Testing Webinar: August 27th Recording

September 3rd, 2008

Did you miss our Always Be Testing webinar last week? Some folks had some early issues with the sound quality. Thankfully, the recording seems to be pretty good. Join Tom Leung and I, as we discuss improving the headlines and calls to action for your landing pages.

This is the second webinar in our Always Be Testing series for the release of our latest book, “Always Be Testing“, if you haven’t picked up a copy yet, you can get a sample chapter as a…

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FutureNow Post
Tuesday, Sep. 2, 2008 at 7:49 am

Why You Can’t Copy From Amazon

September 2nd, 2008

While I was at Search Engine Strategies San Jose, I caught up with a couple of my favorite bloggers, Jason Billingsley & Linda Bustos from the Get Elastic blog. If you engage in ecommerce then you should subscribe, this links to their rss feed, you can subscribe by email from their website.

The three of us were  with another of my other favorite bloggers, Avinash, when Jason suggested to Linda that she should interview us. Avinash went first on how to find…

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FutureNow Event

ElasticPath Webinar: I Know I Should Be A/B Testing But…

September 1st, 2008

Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales, companies begin to look for other solutions. The rising costs of directing traffic to a site places tremendous pressure on the “landing page” (where the site traffic arrives) to convince visitors to buy something.…

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Special Announcement
Monday, Aug. 25, 2008

Always Be Testing Webinar This Wednesday: Final Reminder

August 25th, 2008

Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.

During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you…

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Marketing Optimization Blog
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