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FutureNow Post
Friday, Aug. 22, 2008 at 9:38 pm

In Case You Missed SES Last Week…

August 22nd, 2008

I was at Search Engine Strategies San Jose this past week and did a session titled Pay Per Conversation with Brett Crosby, Group Manager Google Analytics & Google Website Optimizer. The premise of the session is that so many people focus on paying for the click, that they forget that the click is just the beginning of the conversation with your visitor as they arrive at your website. Brett and I presented how to identify opportunities to improve your pages using web…

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Special Announcement
Friday, Aug. 8, 2008

Always Be Testing Unleashed

August 8th, 2008

always be testing book coverAmazon is already shipping FutureNow’s latest book Always Be Testing. Co-authored with FutureNow’s Chief Scientist, John Quarto-vonTivadar and contributor, Lisa T. Davis; the book is meant for anyone looking to get more leads, sales, and profits from their website.

The first reviews on Amazon are live (including the first time that I have seen a video review for a book). Daniel Waisberg writes:

When I first saw that this book was coming to light I had mixed feelings. On one hand, I…

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FutureNow Event

Free Webinar: FutureNow and Google Present “Always Be Testing”

June 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in…

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Special Announcement
Monday, Mar. 31, 2008

Google Website Optimizer Webinar: What Should I Test?

March 31st, 2008

In case you missed the live webinar or had technical difficulties while watching it last week, you can watch it on YouTube now.

The presentation is 63 minutes, and the sound on the YouTube version isn’t the best. If you prefer, you can watch it full-screen and with better sound via WebEx.

The webinar starts with an introduction to Website Optimizer by Google’s Tom Leung. Then I share some of what we have learned at FutureNow over the the past decade of optimizing websites,…

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Special Announcement
Wednesday, Feb. 27, 2008

“What Should I Test?” Free Google + Future Now Webinar

February 27th, 2008

In the past few months, we’ve received emails and comments from people who want to know the secret. They’ve read a few posts on website optimization testing, but they’re disillusioned. Their tests haven’t been effective — meanwhile, Future Now keeps yammering about how…

“Lead generation went up 5,000%!” (Tumbleweed rolls.)

“They doubled their conversion rate!” (Crickets chirp in disbelief.)*

Don’t think you can do it? Bryan Eisenberg and Google’s Tom Leung disagree. Join them for a free webinar on March 11th.

*Please Note: Case studies not boring when about…

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FutureNow Event

Webinar: Getting Results with Google Website Optimizer

February 27th, 2008

Who: Google Website Optimizer’s Product Manager, Tom Leung, and Future Now co-founder Bryan Eisenberg.

What: Want to improve your website’s performance? Interested in learning how to get the most out of Google’s free A/B and multivariate testing tool, Website Optimizer? This one’s for you.

In previous webinars (“Introduction to Website Optimizer” and “Creating and Launching Experiments“), the Google Analytics and Google AdWords teams have shown how to use the tool. But this time around, they’ll be delving into a more fundamental question: “What…

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FutureNow Post
Friday, Sep. 14, 2007 at 10:32 am

Free Webinar Replay: 7 Ways to Boost Your Holiday Conversion Rate

September 14th, 2007
FutureNow Event

Webinar: 7 Simple Ways to Boost Your Holiday Conversion Rate

September 10th, 2007

Date & Time: September 12, 2007; noon – 1pm EST (9am – 10am PST)

Location: Anywhere. Don’t ya just love webinars?

About: Elastic Path Software presents “7 Simple Ways to Boost Your Holiday Conversion Rate.”

Your ecommerce bucket is about to be filled with tons of eager holiday shoppers, ready and willing to buy. Plugging your conversion rate leaks now will maximize your holiday success. We will show you 7 simple ways to lift your conversion rate that do not require a ton of effort to implement,…

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